Top Personal-finance in United Kingdom Influencers in 2026
Zaver lists 123 vetted personal-finance in united kingdom influencers on Instagram with a median audience of 42,737 followers. The segment's biggest hubs are London, New York. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Personal-finance segment in the United Kingdom comprises 123 creators who focus on financial advice, budgeting, and investment strategies. This niche attracts audiences interested in improving their financial literacy and making informed decisions. The median follower count among these creators is 42,737, indicating a substantial reach within this market. Additionally, top cities for this segment include London and New York, suggesting a diverse audience base that spans across major financial hubs. Brands looking to engage with this segment may find value in the creators' ability to connect with consumers seeking financial guidance. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 | 709K | — | personal-finance | standard | View profile → | |
| 2 |  Rob Moore✓@robmooreprogressive | 524K | — | personal-finance | premium | View profile → |
| 3 |  Gemma Bird✓@moneymumofficial | 499K | — | personal-finance | premium | View profile → |
| 4 |  Morgan Stanley✓@morgan.stanley | 367K | — | personal-finance | elite | View profile → |
| 5 |  Ron Hall✓@ronhall__ | 335K | — | personal-finance | premium | View profile → |
| 6 |  Finimize 💸✓@finimize | 327K | — | personal-finance | elite | View profile → |
| 7 |  Chris Khoa Nguyen | CKN✓@chriskhoa | 288K | — | personal-finance | standard | View profile → |
| 8 |  Tobi Arayomi✓@tobiarayomi | 282K | — | personal-finance | premium | View profile → |
| 9 |  clouds ☁️✨✓@cloudsjoo | 276K | — | personal-finance | premium | View profile → |
| 10 |  MoneySavingExpert.com✓@moneysavingexp | 263K | — | personal-finance | standard | View profile → |
| 11 |  Dan Cheung 業哥✓@wannabechamp | 259K | — | personal-finance | standard | View profile → |
| 12 |  Timothy Paul✓@_timpaul | 252K | — | personal-finance | premium | View profile → |
| 13 |  Scott Shearsmith✓@scottytips | 179K | — | personal-finance | standard | View profile → |
| 14 | 177K | — | personal-finance | standard | View profile → | |
| 15 | 161K | — | personal-finance | premium | View profile → | |
| 16 |  Dana Assanova✓@dana_zkt | 153K | — | personal-finance | premium | View profile → |
| 17 |  Emma App | Budget Planner Tracker✓@emma_finance | 152K | — | personal-finance | standard | View profile → |
| 18 | 150K | — | personal-finance | standard | View profile → | |
| 19 |  Dmytro Dubilet✓@dubilet | 144K | — | personal-finance | standard | View profile → |
| 20 |  Ayo Noble - Financial Advisor | The Money Maestro✓@ayonoble_ | 142K | — | personal-finance | elite | View profile → |
| 21 |  Isaac Ola | Africa’s Money Storyteller✓@theisaacola | 141K | — | personal-finance | premium | View profile → |
| 22 |  Kolade Alabi 🇬🇧✓@iam_kriyl | 130K | — | personal-finance | standard | View profile → |
| 23 |  Josh Thomas | Accountant & Tax Advisor✓@joshthomas | 127K | — | personal-finance | premium | View profile → |
| 24 |  Cameron ‘Cazza’ Smith✓@cazza_time | 117K | — | personal-finance | standard | View profile → |
| 25 |  monzo✓@monzo | 114K | — | personal-finance | standard | View profile → |
| 26 | 110K | — | personal-finance | standard | View profile → | |
| 27 |  Natacha Tannous✓@natachatannous | 101K | — | personal-finance | premium | View profile → |
| 28 |  Holly Vlogs✓@hollyvlogs | 100K | — | personal-finance | standard | View profile → |
| 29 |  Moneybox✓@moneyboxteam | 95K | — | personal-finance | standard | View profile → |
| 30 |  Gagan Jagpal✓@gkjagpal | 94K | — | personal-finance | standard | View profile → |
| 31 |  Ela Kash | Personal Finance & Lifestyle✓@itselakash | 92K | — | personal-finance | standard | View profile → |
| 32 |  Tanya O’Neill✓@mrs_tanya_oneill | 91K | — | personal-finance | standard | View profile → |
| 33 |  Adam Lyons✓@itsadamlyons | 89K | — | personal-finance | standard | View profile → |
| 34 |  Katie Louise Hamer✓@klhmotivates | 89K | — | personal-finance | standard | View profile → |
| 35 |  Mitch Young✓@mitchthetaxman | 87K | — | personal-finance | premium | View profile → |
| 36 |  Justina Abiodun Olanipekun✓@jthyna | 84K | — | personal-finance | standard | View profile → |
| 37 |  Neesha Craig | The Fun Money Club✓@thefunmoneyclub | 80K | — | personal-finance | standard | View profile → |
| 38 |  @hsbc✓@hsbc | 78K | — | personal-finance | premium | View profile → |
| 39 |  HM Revenue and Customs✓@hmrcgovuk | 76K | — | personal-finance | — | View profile → |
| 40 |  Katy Stevens - Side Hustles and Savings✓@katykicker | 70K | — | personal-finance | standard | View profile → |
| 41 |  Natalie Dinh✓@sayitnatalie | 69K | — | personal-finance | standard | View profile → |
| 42 |  Dan Hatfield✓@danhatfieldpawn | 69K | — | personal-finance | standard | View profile → |
| 43 |  Francesca✓@the.moneyfox | 68K | — | personal-finance | standard | View profile → |
| 44 |  Nissy Tee✓@nissytee | 67K | — | personal-finance | standard | View profile → |
| 45 |  Cosmin Grigoras✓@cosmin_98taz | 66K | — | personal-finance | standard | View profile → |
| 46 |  Sarfaraz Ahmed✓@imsarfarazahmed | 66K | — | personal-finance | premium | View profile → |
| 47 |  Tim Paul | Hawkins Paul & Co✓@timpaulaccounting | 61K | — | personal-finance | standard | View profile → |
| 48 |  Josh Shing✓@joshshing | 58K | — | personal-finance | premium | View profile → |
| 49 |  Devamsha Gunput✓@devamsha | 58K | — | personal-finance | standard | View profile → |
| 50 |  Franklin Asante✓@urbanfinancier | 56K | — | personal-finance | standard | View profile → |
Hiring personal-finance in united kingdom creators: what to look for
When hiring creators in the Personal-finance segment, brands should consider the creator's expertise and credibility in financial topics. It's essential to evaluate their engagement with followers, as this reflects their influence and ability to drive conversations around financial products. Brands should also assess the creator's audience demographics to ensure alignment with their target market. Additionally, reviewing past collaborations can provide insights into the creator's style and effectiveness in promoting financial services or products.
Frequently asked questions
What is the average engagement rate for creators in this segment?
The average engagement rate for creators in the Personal-finance segment is not provided.
What are typical pricing tiers for collaborations with Personal-finance creators?
Pricing tiers can vary widely based on creator reach and engagement, but specific amounts are not detailed.
How many creators are there in the Personal-finance segment in the UK?
There are 123 creators in the Personal-finance segment in the United Kingdom.