Top Gardening in United Kingdom Influencers in 2026
Zaver lists 126 vetted gardening in united kingdom influencers on Instagram with a median audience of 54,773 followers. The segment's biggest hubs are London, Edgefield, Fleet. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The United Kingdom's gardening segment features a diverse group of 126 creators, each contributing to the vibrant online gardening community. With a median follower count of 54,773, these creators engage audiences with content that spans various aspects of gardening, from tips and techniques to plant care and landscaping. The top cities represented in this segment include London, Edgefield, and Fleet, indicating a concentration of gardening enthusiasts in urban and suburban areas. While the average engagement rate is not provided, the overall interaction levels can be assessed by analyzing individual creator profiles. Brands looking to collaborate in this niche should consider the unique characteristics of this audience, as some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Jamie Walton | Nettles & Petals✓@nettlesandpetals | 1.7M | — | gardening | premium | View profile → |
| 2 |  Monty Don✓@themontydon | 1.4M | — | gardening | elite | View profile → |
| 3 |  Martha Swales✓@marfskitchengarden | 1.2M | — | gardening | elite | View profile → |
| 4 |  James Wong 🌱 | Plants & Nature✓@botanygeek | 630K | — | gardening | premium | View profile → |
| 5 |  Pollyanna Wilkinson✓@pollyanna_wilkinson | 580K | — | gardening | premium | View profile → |
| 6 |  David Austin Roses✓@david_austin_roses | 575K | — | gardening | premium | View profile → |
| 7 |  Amy Chapman✓@inthecottagegarden | 557K | — | gardening | premium | View profile → |
| 8 |  BBC Gardeners' World Magazine✓@gardenersworldmag | 553K | — | gardening | premium | View profile → |
| 9 |  Charles Dowding✓@charles_dowding | 544K | — | gardening | standard | View profile → |
| 10 |  The RHS✓@the_rhs | 425K | — | gardening | premium | View profile → |
| 11 |  Dave the Plantman👍✓@dave_the_plantman | 342K | — | gardening | standard | View profile → |
| 12 |  Shirlie Kemp✓@shirliekemp | 311K | — | gardening | standard | View profile → |
| 13 |  Patch 🌱✓@patchplants | 290K | — | gardening | standard | View profile → |
| 14 |  Huw Richards✓@huwsgarden | 265K | — | gardening | premium | View profile → |
| 15 |  Jack Baddams✓@jabaddams | 239K | — | gardening | standard | View profile → |
| 16 |  Roz Chandler, Cut Flower Farmer,Trainer and Mentor✓@fieldgateflowers | 231K | — | gardening | standard | View profile → |
| 17 |  Tom Stuart-Smith✓@tomstuartsmith | 189K | — | gardening | premium | View profile → |
| 18 |  Emma- Allotment gardening and lifestyle✓@emmasallotmentdiaries | 182K | — | gardening | standard | View profile → |
| 19 |  Sean A. Pritchard✓@sean_anthony_pritchard | 169K | — | gardening | premium | View profile → |
| 20 |  Poppy Okotcha✓@poppy.okotcha | 169K | — | gardening | standard | View profile → |
| 21 |  Andy Bourke✓@the_hedge_barber | 164K | — | gardening | standard | View profile → |
| 22 |  David Domoney✓@daviddomoney | 162K | — | gardening | standard | View profile → |
| 23 |  Vas Karpetas✓@myformalgarden | 145K | — | gardening | standard | View profile → |
| 24 | 144K | — | gardening | standard | View profile → | |
| 25 |  Adam Frost✓@adamfrostdesign | 143K | — | gardening | premium | View profile → |
| 26 |  Farida Sober✓@faridasober | 143K | — | gardening | standard | View profile → |
| 27 |  Caroline Quentin✓@quentyquestions | 139K | — | gardening | standard | View profile → |
| 28 |  Sarah Raven✓@sarahravenperchhill | 139K | — | gardening | premium | View profile → |
| 29 |  Colin Boggon✓@colinboggon | 139K | — | gardening | premium | View profile → |
| 30 |  Arvensis Perennials✓@arvensisperennials | 138K | — | gardening | standard | View profile → |
| 31 | 137K | — | gardening | standard | View profile → | |
| 32 |  Rachel de Thame✓@racheldethame | 134K | — | gardening | premium | View profile → |
| 33 |  Beth Chatto's Plants & Gardens✓@bethchattogardens | 134K | — | gardening | premium | View profile → |
| 34 |  Michelle Washington-Jenkins✓@floriansbotanical | 130K | — | gardening | premium | View profile → |
| 35 |  ROSEBANK✓@rosebanklandscaping | 124K | — | gardening | premium | View profile → |
| 36 |  Kate Halls✓@katesinthegarden | 118K | — | gardening | standard | View profile → |
| 37 |  Rob Smith - Garden Writer and Veg Grower✓@robsallotment | 117K | — | gardening | standard | View profile → |
| 38 |  Beards & Daisies✓@beardsanddaisies | 110K | — | gardening | standard | View profile → |
| 39 |  Daniel the Gardener✓@danielthegardener | 109K | — | gardening | standard | View profile → |
| 40 |  BUTTER WAKEFIELD GARDEN DESIGN✓@butterwakefield | 107K | — | gardening | premium | View profile → |
| 41 |  Claudia de Yong | Garden Consultant✓@claudiadeyongdesigns | 100K | — | gardening | premium | View profile → |
| 42 |  Garden on a Roll | Borders Made Easy✓@gardenonaroll | 98K | — | gardening | standard | View profile → |
| 43 | 97K | — | gardening | premium | View profile → | |
| 44 |  Alasdair Cameron✓@camerongardens | 96K | — | gardening | premium | View profile → |
| 45 |  Will Cronin✓@excelsisgardens | 95K | — | gardening | budget | View profile → |
| 46 |  𝕴𝖆𝖓𝖙𝖍𝖊 𝕽𝖔𝖘𝖊 🌹✓@iantherose | 88K | — | gardening | standard | View profile → |
| 47 |  Chelsea Physic Garden✓@chelsea_physic_garden | 86K | — | gardening | standard | View profile → |
| 48 |  Tony Woods✓@gardenslondon | 85K | — | gardening | standard | View profile → |
| 49 |  Sarah Statham✓@simplybyarrangement | 85K | — | gardening | standard | View profile → |
| 50 |  Joe Swift✓@joe_swifty | 84K | — | gardening | standard | View profile → |
Hiring gardening in united kingdom creators: what to look for
When hiring creators in the gardening segment, brands should prioritize relevance and authenticity. It is essential to evaluate the creator's content style and how well it aligns with the brand's values and messaging. Additionally, assessing the creator's engagement with their audience can provide insights into their influence and effectiveness. Brands should also consider the geographical distribution of the creator's followers, particularly in key cities like London, Edgefield, and Fleet, to ensure targeted reach. Collaborations should be approached with a clear understanding of the creator's audience demographics and preferences to maximize impact.
Frequently asked questions
What is the typical pricing for creators in the gardening segment?
Pricing can vary significantly based on the creator's reach and engagement levels, often falling into tiered categories.
What is the average engagement rate for creators in this segment?
The average engagement rate is not specified, but individual creator profiles can provide insights into their interaction levels.
What should brands consider when selecting a gardening creator?
Brands should consider the creator's relevance to their product, audience engagement, and geographical follower distribution.