Top Food in United Kingdom Influencers in 2026
Zaver lists 724 vetted food in united kingdom influencers on Instagram with a median audience of 51,336 followers. The segment's biggest hubs are London, Glasgow, Scorrier. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
In the United Kingdom's food niche, there are currently 724 creators actively engaging audiences. The median follower count for these creators stands at 51,336, indicating a substantial reach within the segment. The top cities where these creators are based include London, Glasgow, and Scorrier, reflecting a diverse geographic representation. While the average engagement rate is not specified, marketers should consider the unique characteristics of each creator when evaluating potential partnerships. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Foodys✓@foodys | 7.0M | — | food | elite | View profile → |
| 2 |  Twisted✓@twisted | 5.1M | — | food | premium | View profile → |
| 3 |  Big Smoke✓@skepta | 4.6M | — | food | premium | View profile → |
| 4 |  Nigella✓@nigellalawson | 3.2M | — | food | elite | View profile → |
| 5 |  Yotam Ottolenghi✓@ottolenghi | 3.1M | — | food | elite | View profile → |
| 6 |  THOMAS STRAKER✓@thomas_straker | 2.7M | — | food | elite | View profile → |
| 7 |  Matthew Ryle✓@matthewryle | 2.0M | — | food | premium | View profile → |
| 8 |  BeardMeatsFood✓@beardmeatsfood | 1.5M | — | food | elite | View profile → |
| 9 |  Matilda Ramsay✓@tillyramsay | 1.5M | — | food | elite | View profile → |
| 10 |  BEAUTIFUL CUISINES✓@beautifulcuisines | 1.4M | — | food | elite | View profile → |
| 11 |  KITKAT✓@kitkat | 1.2M | — | food | elite | View profile → |
| 12 |  sahar khalil سحر خليل✓@saharkll | 1.1M | — | food | premium | View profile → |
| 13 |  Samira Kazan✓@alphafoodie | 1.1M | — | food | premium | View profile → |
| 14 |  TOPJAW✓@topjaw | 1.0M | — | food | elite | View profile → |
| 15 |  Notty✓@thenottychef | 996K | — | food | premium | View profile → |
| 16 | 991K | — | food | standard | View profile → | |
| 17 |  FOODbible✓@foodbible | 931K | — | food | premium | View profile → |
| 18 |  Fortnum & Mason✓@fortnums | 926K | — | food | elite | View profile → |
| 19 |  Aldi UK✓@aldiuk | 913K | — | food | standard | View profile → |
| 20 |  Meliz Berg✓@melizcooks | 828K | — | food | premium | View profile → |
| 21 |  KFC UK & Ireland✓@kfc_uki | 779K | — | food | premium | View profile → |
| 22 |  Peggy Porschen✓@peggyporschenofficial | 749K | — | food | premium | View profile → |
| 23 |  Giuseppe Federici✓@sepps | 735K | — | food | premium | View profile → |
| 24 |  Tesco✓@tesco | 709K | — | food | standard | View profile → |
| 25 |  Thomas Skinner✓@iamtomskinner | 681K | — | food | premium | View profile → |
| 26 |  Waitrose✓@waitrose | 678K | — | food | — | View profile → |
| 27 |  Gordon Ramsay Restaurants✓@gordonramsayrestaurants | 651K | — | food | elite | View profile → |
| 28 |  Hard Rock Cafe✓@hardrockcafe | 641K | — | food | premium | View profile → |
| 29 |  Asda✓@asda | 623K | — | food | standard | View profile → |
| 30 |  Hannah Elizabeth✓@hannahelizinsta | 593K | — | food | standard | View profile → |
| 31 |  M&S Food✓@marksandspencerfood | 590K | — | food | premium | View profile → |
| 32 |  Borough Market✓@boroughmarket | 588K | — | food | premium | View profile → |
| 33 |  Yinrun Huang✓@yinrun_hello | 569K | — | food | premium | View profile → |
| 34 |  Natalie Cassidy✓@natcass1 | 543K | — | food | premium | View profile → |
| 35 |  Dawn O'Porter✓@hotpatooties | 512K | — | food | standard | View profile → |
| 36 |  Keerthy Venugopal✓@macaron_gal | 498K | — | food | standard | View profile → |
| 37 |  Manchester's Finest✓@mcrfinest | 497K | — | food | standard | View profile → |
| 38 |  Lidl GB✓@lidlgb | 493K | — | food | standard | View profile → |
| 39 |  Jensen✓@jensennotbutton | 487K | — | food | standard | View profile → |
| 40 |  Nando's UK & Ireland✓@nandosuk | 448K | — | food | standard | View profile → |
| 41 |  Ro✓@dudu_eats | 436K | — | food | premium | View profile → |
| 42 |  Cadbury UK✓@cadburyuk | 431K | — | food | standard | View profile → |
| 43 |  L O U I S E | FOOD & TRAVEL CONTENT CREATOR✓@loulouexplores | 427K | — | food | premium | View profile → |
| 44 | 426K | — | food | premium | View profile → | |
| 45 |  Becky Excell✓@beckyexcell | 411K | — | food | standard | View profile → |
| 46 |  Food Network UK✓@foodnetworkuk | 408K | — | food | premium | View profile → |
| 47 |  Tana Ramsay✓@tanaramsay | 404K | — | food | premium | View profile → |
| 48 |  Mary McCartney✓@marymccartney | 404K | — | food | elite | View profile → |
| 49 |  Sainsbury's✓@sainsburys | 397K | — | food | standard | View profile → |
| 50 |  Leah Shutkever | PROFESSIONAL EATER✓@shutkeverofficial | 386K | — | food | standard | View profile → |
Hiring food in united kingdom creators: what to look for
Brands looking to hire creators in the United Kingdom's food segment should prioritize engagement metrics and audience demographics. It is essential to assess the creator's content style and alignment with the brand's values. Additionally, understanding the geographic distribution of the creator's audience can enhance targeting efforts. Brands should also consider the creator's previous collaborations and the overall sentiment of their content to ensure a positive brand association.
Frequently asked questions
What is the typical pricing for creators in the food segment?
Pricing can vary widely based on factors such as follower count and engagement levels. Brands should expect to see a range of price tiers when negotiating.
What is the average engagement rate for food creators in the UK?
The average engagement rate is not specified, but it is a crucial metric for assessing the effectiveness of a creator's influence.
What cities are most popular among food creators in the UK?
The top cities for food creators include London, Glasgow, and Scorrier.