Top Food in United Kingdom Influencers in 2026
Zaver lists 724 vetted food in united kingdom influencers on Instagram with a median audience of 51,336 followers. The segment's biggest hubs are London, Glasgow, Scorrier. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
In the United Kingdom's food niche, there are currently 724 creators actively engaging audiences. The median follower count for these creators stands at 51,336, indicating a substantial reach within the segment. The top cities where these creators are based include London, Glasgow, and Scorrier, reflecting a diverse geographic representation. While the average engagement rate is not specified, marketers should consider the unique characteristics of each creator when evaluating potential partnerships. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Foodysโ@foodys | 7.0M | - | food | elite | Open profile โ |
| 2 |  Twistedโ@twisted | 5.1M | - | food | premium | Open profile โ |
| 3 |  Big Smokeโ@skepta | 4.6M | - | food | premium | Open profile โ |
| 4 |  Nigellaโ@nigellalawson | 3.2M | - | food | elite | Open profile โ |
| 5 |  Yotam Ottolenghiโ@ottolenghi | 3.1M | - | food | elite | Open profile โ |
| 6 |  THOMAS STRAKERโ@thomas_straker | 2.7M | - | food | elite | Open profile โ |
| 7 |  Matthew Ryleโ@matthewryle | 2.0M | - | food | premium | Open profile โ |
| 8 |  BeardMeatsFoodโ@beardmeatsfood | 1.5M | - | food | elite | Open profile โ |
| 9 |  Matilda Ramsayโ@tillyramsay | 1.5M | - | food | elite | Open profile โ |
| 10 |  BEAUTIFUL CUISINESโ@beautifulcuisines | 1.4M | - | food | elite | Open profile โ |
| 11 |  KITKATโ@kitkat | 1.2M | - | food | elite | Open profile โ |
| 12 |  sahar khalil ุณุญุฑ ุฎูููโ@saharkll | 1.1M | - | food | premium | Open profile โ |
| 13 |  Samira Kazanโ@alphafoodie | 1.1M | - | food | premium | Open profile โ |
| 14 |  TOPJAWโ@topjaw | 1.0M | - | food | elite | Open profile โ |
| 15 |  Nottyโ@thenottychef | 996K | - | food | premium | Open profile โ |
| 16 | 991K | - | food | standard | Open profile โ | |
| 17 |  FOODbibleโ@foodbible | 931K | - | food | premium | Open profile โ |
| 18 |  Fortnum & Masonโ@fortnums | 926K | - | food | elite | Open profile โ |
| 19 |  Aldi UKโ@aldiuk | 913K | - | food | standard | Open profile โ |
| 20 |  Meliz Bergโ@melizcooks | 828K | - | food | premium | Open profile โ |
| 21 |  KFC UK & Irelandโ@kfc_uki | 779K | - | food | premium | Open profile โ |
| 22 |  Peggy Porschenโ@peggyporschenofficial | 749K | - | food | premium | Open profile โ |
| 23 |  Giuseppe Federiciโ@sepps | 735K | - | food | premium | Open profile โ |
| 24 |  Tescoโ@tesco | 709K | - | food | standard | Open profile โ |
| 25 |  Thomas Skinnerโ@iamtomskinner | 681K | - | food | premium | Open profile โ |
| 26 |  Waitroseโ@waitrose | 678K | - | food | - | Open profile โ |
| 27 |  Gordon Ramsay Restaurantsโ@gordonramsayrestaurants | 651K | - | food | elite | Open profile โ |
| 28 |  Hard Rock Cafeโ@hardrockcafe | 641K | - | food | premium | Open profile โ |
| 29 |  Asdaโ@asda | 623K | - | food | standard | Open profile โ |
| 30 |  Hannah Elizabethโ@hannahelizinsta | 593K | - | food | standard | Open profile โ |
| 31 |  M&S Foodโ@marksandspencerfood | 590K | - | food | premium | Open profile โ |
| 32 |  Borough Marketโ@boroughmarket | 588K | - | food | premium | Open profile โ |
| 33 |  Yinrun Huangโ@yinrun_hello | 569K | - | food | premium | Open profile โ |
| 34 |  Natalie Cassidyโ@natcass1 | 543K | - | food | premium | Open profile โ |
| 35 |  Dawn O'Porterโ@hotpatooties | 512K | - | food | standard | Open profile โ |
| 36 |  Keerthy Venugopalโ@macaron_gal | 498K | - | food | standard | Open profile โ |
| 37 |  Manchester's Finestโ@mcrfinest | 497K | - | food | standard | Open profile โ |
| 38 |  Lidl GBโ@lidlgb | 493K | - | food | standard | Open profile โ |
| 39 |  Jensenโ@jensennotbutton | 487K | - | food | standard | Open profile โ |
| 40 |  Nando's UK & Irelandโ@nandosuk | 448K | - | food | standard | Open profile โ |
| 41 |  Roโ@dudu_eats | 436K | - | food | premium | Open profile โ |
| 42 |  Cadbury UKโ@cadburyuk | 431K | - | food | standard | Open profile โ |
| 43 |  L O U I S E | FOOD & TRAVEL CONTENT CREATORโ@loulouexplores | 427K | - | food | premium | Open profile โ |
| 44 | 426K | - | food | premium | Open profile โ | |
| 45 |  Becky Excellโ@beckyexcell | 411K | - | food | standard | Open profile โ |
| 46 |  Food Network UKโ@foodnetworkuk | 408K | - | food | premium | Open profile โ |
| 47 |  Tana Ramsayโ@tanaramsay | 404K | - | food | premium | Open profile โ |
| 48 |  Mary McCartneyโ@marymccartney | 404K | - | food | elite | Open profile โ |
| 49 |  Sainsbury'sโ@sainsburys | 397K | - | food | standard | Open profile โ |
| 50 |  Leah Shutkever | PROFESSIONAL EATERโ@shutkeverofficial | 386K | - | food | standard | Open profile โ |
Hiring food in united kingdom creators: what to look for
Brands looking to hire creators in the United Kingdom's food segment should prioritize engagement metrics and audience demographics. It is essential to assess the creator's content style and alignment with the brand's values. Additionally, understanding the geographic distribution of the creator's audience can enhance targeting efforts. Brands should also consider the creator's previous collaborations and the overall sentiment of their content to ensure a positive brand association.
Frequently asked questions
What is the typical pricing for creators in the food segment?
Pricing can vary widely based on factors such as follower count and engagement levels. Brands should expect to see a range of price tiers when negotiating.
What is the average engagement rate for food creators in the UK?
The average engagement rate is not specified, but it is a crucial metric for assessing the effectiveness of a creator's influence.
What cities are most popular among food creators in the UK?
The top cities for food creators include London, Glasgow, and Scorrier.