Top Fitness in United Kingdom Influencers in 2026
Zaver lists 1,541 vetted fitness in united kingdom influencers on Instagram with a median audience of 32,685 followers. The segment's biggest hubs are London, Birmingham, Belfast. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The United Kingdom's fitness segment comprises a total of 1,541 creators, showcasing a diverse range of fitness-related content. The median follower count among these creators is 32,685, indicating a solid audience base for potential collaborations. Key urban centers for fitness influencers include London, Birmingham, and Belfast, where many creators are actively engaging with their audiences. While the average engagement rate is not specified, marketers should consider the overall reach and interaction levels of these creators when planning campaigns. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Gymshark✓@gymshark | 8.5M | — | fitness | elite | View profile → |
| 2 |  Ulissesworld✓@ulissesworld | 8.0M | — | fitness | premium | View profile → |
| 3 |  Ross Dickerson✓@dickersonross | 5.9M | — | fitness | elite | View profile → |
| 4 |  𝐄𝐝𝐝𝐢𝐞 𝐇𝐚𝐥𝐥 - 𝐓𝐡𝐞 𝐁𝐞𝐚𝐬𝐭™️✓@eddiehallwsm | 5.4M | — | fitness | elite | View profile → |
| 5 |  Joe Wicks✓@thebodycoach | 4.7M | — | fitness | premium | View profile → |
| 6 |  Martyn Ford✓@martynfordofficial | 4.7M | — | fitness | elite | View profile → |
| 7 |  @gymsharkwomen✓@gymsharkwomen | 3.7M | — | fitness | elite | View profile → |
| 8 |  Lisa Lanceford✓@lisafiitt | 3.5M | — | fitness | premium | View profile → |
| 9 |  adidas Training✓@adidastraining | 3.1M | — | fitness | elite | View profile → |
| 10 |  Ferne McCann✓@fernemccann | 2.8M | — | fitness | premium | View profile → |
| 11 |  𝐉𝐮𝐥𝐢𝐮𝐬 𝐁𝐮𝐫𝐩𝐡𝐲 | 𝐒𝐓𝐄𝐏𝐏𝐄𝐑-𝐓𝐎𝐍✓@julius_burphy | 2.7M | — | fitness | premium | View profile → |
| 12 |  Stef Williams | Stef Fit✓@stef.williams | 2.3M | — | fitness | premium | View profile → |
| 13 |  K I M F R E N C H 🇬🇧 NASM CPT✓@kimfrench87 | 2.0M | — | fitness | premium | View profile → |
| 14 |  Fitwaffle | Eloise Head✓@fitwaffle | 1.8M | — | fitness | premium | View profile → |
| 15 |  Rowan Row✓@rowanrow | 1.8M | — | fitness | elite | View profile → |
| 16 |  Tom Coleman✓@tomocoleman | 1.6M | — | fitness | premium | View profile → |
| 17 |  Alex Bowen✓@ab_bowen | 1.5M | — | fitness | elite | View profile → |
| 18 |  James Stirling - HOME WORKOUTS 💪🏻✓@london_fitness_guy | 1.5M | — | fitness | elite | View profile → |
| 19 |  Simon Chu✓@striking.coach | 1.4M | — | fitness | standard | View profile → |
| 20 |  Tony (The Wolf) Mcaleavey✓@tonymcaleavey | 1.3M | — | fitness | standard | View profile → |
| 21 |  Callum Jones✓@callumjones | 1.3M | — | fitness | elite | View profile → |
| 22 |  Meggan Kirkland✓@meggangrubb | 1.3M | — | fitness | premium | View profile → |
| 23 |  ɢᴀʙʙʏ ᴅᴀᴡɴ ᴀʟʟᴇɴ✓@gabbydawnallen | 1.3M | — | fitness | premium | View profile → |
| 24 |  Matt Morsia✓@mattdoesfitness | 1.3M | — | fitness | premium | View profile → |
| 25 |  Bethany Tomlinson✓@beth_fitnessuk | 1.2M | — | fitness | elite | View profile → |
| 26 |  Zac Aynsley✓@zacaynsley | 1.2M | — | fitness | premium | View profile → |
| 27 |  Myprotein✓@myprotein | 1.2M | — | fitness | premium | View profile → |
| 28 |  Jacques O’Neill✓@jacques9oneill_ | 1.1M | — | fitness | premium | View profile → |
| 29 |  Bela Fernandez✓@belafernandez | 1.1M | — | fitness | premium | View profile → |
| 30 |  Dina✓@dinatokio | 1.1M | — | fitness | premium | View profile → |
| 31 |  Hayley Madigan✓@hayleymadiganfitness | 1.1M | — | fitness | premium | View profile → |
| 32 |  Luke Trotman✓@luketroytrotman | 1.1M | — | fitness | elite | View profile → |
| 33 |  Adam Collard✓@adamcollard | 1.0M | — | fitness | premium | View profile → |
| 34 |  Chloe Lewis✓@chloelewis91 | 1.0M | — | fitness | premium | View profile → |
| 35 |  Finley Tapp✓@finley__tapp | 993K | — | fitness | premium | View profile → |
| 36 |  William Scott✓@williamscxtt | 947K | — | fitness | premium | View profile → |
| 37 |  Nile Wilson✓@nilemw | 936K | — | fitness | premium | View profile → |
| 38 |  Natacha Oceane✓@natacha.oceane | 935K | — | fitness | premium | View profile → |
| 39 |  Kate Taylor✓@taylorkayteee | 921K | — | fitness | standard | View profile → |
| 40 |  Dilek Akmergiz✓@dilek_fit_ | 909K | — | fitness | premium | View profile → |
| 41 |  Liam Reardon✓@liamreardon1 | 903K | — | fitness | premium | View profile → |
| 42 |  Louis Howard | Online fitness coach✓@louishowardpt | 898K | — | fitness | premium | View profile → |
| 43 |  Adam J Ellison✓@ajellison | 880K | — | fitness | premium | View profile → |
| 44 |  Lucy Davis✓@lucydavis | 872K | — | fitness | premium | View profile → |
| 45 |  Amy-Jo Simpson✓@amy.jo.simpson | 865K | — | fitness | premium | View profile → |
| 46 |  Women's Health UK✓@womenshealthuk | 835K | — | fitness | premium | View profile → |
| 47 |  Courtney Black / Home Workouts / Healthy Recipes✓@courtneydblack | 824K | — | fitness | premium | View profile → |
| 48 |  OBi vincent✓@obi_vincent | 818K | — | fitness | standard | View profile → |
| 49 |  Charlie Ley✓@charlieley | 814K | — | fitness | premium | View profile → |
| 50 |  R Ө G Σ R S П I P Σ S | Online Fitness Coach✓@rogersnipes | 811K | — | fitness | premium | View profile → |
Hiring fitness in united kingdom creators: what to look for
Brands looking to hire creators in the fitness segment should prioritize authenticity and engagement metrics. It is essential to evaluate the creator's audience demographics to ensure alignment with the brand's target market. Additionally, reviewing past collaborations and content style can provide insights into the creator's effectiveness in promoting fitness-related products or services. Establishing clear expectations regarding deliverables and timelines will also facilitate a successful partnership.
Frequently asked questions
What is the typical pricing for creators in the fitness segment?
Pricing can vary widely based on factors such as follower count and engagement levels, but brands should expect to see a range of price tiers.
What is the average engagement rate for fitness creators in the UK?
The average engagement rate is not specified, but marketers should analyze individual creator metrics for a comprehensive understanding.
Which cities are most prominent for fitness influencers in the UK?
The top cities for fitness creators include London, Birmingham, and Belfast.