Top Diy in United Kingdom Influencers in 2026
Zaver lists 134 vetted diy in united kingdom influencers on Instagram with a median audience of 76,567 followers. The segment's biggest hubs are London, Macclesfield, Glossop. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The United Kingdom's DIY segment comprises a total of 134 creators, showcasing a diverse range of content related to home improvement and crafting. The median follower count among these creators is 76,567, indicating a substantial audience for brands looking to engage with this niche. The top cities where these creators are based include London, Macclesfield, and Glossop, which may influence local engagement and trends. Brands seeking to connect with DIY enthusiasts can benefit from understanding the unique style and preferences of creators in this segment. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Charlie Gee✓@charlie.gee__ | 2.0M | — | diy | premium | View profile → |
| 2 |  Jessica Phoebe Jones✓@madeweavelove | 1.1M | — | diy | premium | View profile → |
| 3 |  Craft Factory✓@craftfactory | 924K | — | diy | premium | View profile → |
| 4 |  Luke mabbott✓@lukemabbott | 911K | — | diy | premium | View profile → |
| 5 |  Charlotte Violet | Brighton, UK 📍✓@happyenchantedhome | 795K | — | diy | standard | View profile → |
| 6 |  Sara Davies MBE✓@saradaviescc | 723K | — | diy | premium | View profile → |
| 7 |  Helen Heasman✓@crochetcrazyhelen | 720K | — | diy | standard | View profile → |
| 8 |  Lydia Rowley✓@liddierowl | 616K | — | diy | premium | View profile → |
| 9 |  Sylwia Urbanska✓@diy_cztery_katy_sylwii_ | 485K | — | diy | standard | View profile → |
| 10 |  Greg Penn✓@manwithahammer | 425K | — | diy | standard | View profile → |
| 11 |  Ben Kilner✓@ben.kilner | 422K | — | diy | premium | View profile → |
| 12 | 414K | — | diy | standard | View profile → | |
| 13 |  Mrs Clare Hooper✓@clarehooper | 393K | — | diy | standard | View profile → |
| 14 | 380K | — | diy | standard | View profile → | |
| 15 |  SASHA ☆ Sewing + Fashion✓@sasha__starlight | 345K | — | diy | standard | View profile → |
| 16 |  Colin reid✓@reidstonemasonry | 332K | — | diy | standard | View profile → |
| 17 |  Alex Cannon✓@alexcannon | 331K | — | diy | standard | View profile → |
| 18 |  Fiona McIvor - SewHappyCreative✓@sewhappycreativ | 325K | — | diy | standard | View profile → |
| 19 |  B&Q✓@bandq_uk | 313K | — | diy | standard | View profile → |
| 20 |  Hobbycraft✓@hobbycrafthq | 292K | — | diy | standard | View profile → |
| 21 |  Sarah-Jayne Fragola | Crochet Patterns and Tutorials✓@bellacococrochet | 276K | — | diy | premium | View profile → |
| 22 |  Molly Lemon✓@mollylemonart | 272K | — | diy | premium | View profile → |
| 23 |  Elena Iliyasova/ EFI Little Things✓@efi_little_things | 260K | — | diy | standard | View profile → |
| 24 |  Steffi Glaves | micro crochet✓@steffi_glaves | 249K | — | diy | standard | View profile → |
| 25 |  Jessica Wetherall-Buckle✓@mummy_and_my_three | 249K | — | diy | standard | View profile → |
| 26 |  natasha✓@natashahmedx | 224K | — | diy | standard | View profile → |
| 27 |  Cricut UK & Ireland✓@cricut_uk | 202K | — | diy | standard | View profile → |
| 28 | 202K | — | diy | standard | View profile → | |
| 29 |  Jane Crowfoot @ JANIE CROW✓@janiecrow | 199K | — | diy | standard | View profile → |
| 30 |  Carpenter's Daughter - Vikkie Lee✓@thecarpenters_daughter | 197K | — | diy | standard | View profile → |
| 31 |  DEWALT✓@dewalttoolsuk | 193K | — | diy | standard | View profile → |
| 32 |  Aidyscape✓@aidyscape | 174K | — | diy | standard | View profile → |
| 33 |  Francesca Stone✓@fallfordiy | 169K | — | diy | standard | View profile → |
| 34 |  Hannah Cross✓@hanjancrochet | 161K | — | diy | standard | View profile → |
| 35 |  Astonish cleaning Products✓@astonishcleaners | 150K | — | diy | standard | View profile → |
| 36 | 150K | — | diy | standard | View profile → | |
| 37 |  Patricia | Memory Keeper✓@patricia_eleven | 147K | — | diy | standard | View profile → |
| 38 |  Lauren Aston Designs✓@laurenastondesigns | 140K | — | diy | standard | View profile → |
| 39 |  Bee✓@tinyclove | 134K | — | diy | standard | View profile → |
| 40 |  Jamie Bourne✓@abodeacademy | 134K | — | diy | standard | View profile → |
| 41 | 131K | — | diy | standard | View profile → | |
| 42 |  Danny Betson✓@db_builderssussexltd | 131K | — | diy | standard | View profile → |
| 43 |  Anita Gibney✓@madebyanita | 129K | — | diy | standard | View profile → |
| 44 | 122K | — | diy | standard | View profile → | |
| 45 |  Wool Warehouse✓@woolwarehouse | 121K | — | diy | standard | View profile → |
| 46 | 117K | — | diy | standard | View profile → | |
| 47 |  Sophie Josephine✓@lifeatsophs | 112K | — | diy | standard | View profile → |
| 48 |  Sue Rawlinson - Sweetpeafamilycrochet✓@sweetpeafamilycrochet | 106K | — | diy | standard | View profile → |
| 49 |  The New Craft House✓@newcrafthouse | 103K | — | diy | standard | View profile → |
| 50 |  Kathryn Watson | Modern Dollhouse Miniatures✓@ohsewrosiehandmade | 102K | — | diy | standard | View profile → |
Hiring diy in united kingdom creators: what to look for
When hiring creators in the DIY segment, brands should prioritize creators who demonstrate a strong alignment with their brand values and product offerings. It is essential to evaluate the creator's engagement with their audience, as this can significantly impact campaign effectiveness. Additionally, brands should consider the creator's niche focus within DIY, as this can affect the relevance of their content. Collaborating with creators who have a genuine passion for DIY can lead to more authentic and effective partnerships.
Frequently asked questions
What is the typical pricing for creators in the DIY segment?
Pricing can vary significantly based on the creator's follower count and engagement levels, with tiers generally ranging from entry-level to premium.
What is the average engagement rate for creators in this segment?
The average engagement rate for this segment is currently not specified.
What types of content do DIY creators typically produce?
DIY creators often produce tutorials, project showcases, and tips related to home improvement and crafting.