Top Diy in United Kingdom Influencers in 2026
Zaver lists 134 vetted diy in united kingdom influencers on Instagram with a median audience of 76,567 followers. The segment's biggest hubs are London, Macclesfield, Glossop. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
The United Kingdom's DIY segment comprises a total of 134 creators, showcasing a diverse range of content related to home improvement and crafting. The median follower count among these creators is 76,567, indicating a substantial audience for brands looking to engage with this niche. The top cities where these creators are based include London, Macclesfield, and Glossop, which may influence local engagement and trends. Brands seeking to connect with DIY enthusiasts can benefit from understanding the unique style and preferences of creators in this segment. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Charlie Gee✓@charlie.gee__ | 2.0M | - | diy | premium | Open profile ↗ |
| 2 |  Jessica Phoebe Jones✓@madeweavelove | 1.1M | - | diy | premium | Open profile ↗ |
| 3 |  Craft Factory✓@craftfactory | 924K | - | diy | premium | Open profile ↗ |
| 4 |  Luke mabbott✓@lukemabbott | 911K | - | diy | premium | Open profile ↗ |
| 5 |  Charlotte Violet | Brighton, UK 📍✓@happyenchantedhome | 795K | - | diy | standard | Open profile ↗ |
| 6 |  Sara Davies MBE✓@saradaviescc | 723K | - | diy | premium | Open profile ↗ |
| 7 |  Helen Heasman✓@crochetcrazyhelen | 720K | - | diy | standard | Open profile ↗ |
| 8 |  Lydia Rowley✓@liddierowl | 616K | - | diy | premium | Open profile ↗ |
| 9 |  Sylwia Urbanska✓@diy_cztery_katy_sylwii_ | 485K | - | diy | standard | Open profile ↗ |
| 10 |  Greg Penn✓@manwithahammer | 425K | - | diy | standard | Open profile ↗ |
| 11 |  Ben Kilner✓@ben.kilner | 422K | - | diy | premium | Open profile ↗ |
| 12 | 414K | - | diy | standard | Open profile ↗ | |
| 13 |  Mrs Clare Hooper✓@clarehooper | 393K | - | diy | standard | Open profile ↗ |
| 14 | 380K | - | diy | standard | Open profile ↗ | |
| 15 |  SASHA ☆ Sewing + Fashion✓@sasha__starlight | 345K | - | diy | standard | Open profile ↗ |
| 16 |  Colin reid✓@reidstonemasonry | 332K | - | diy | standard | Open profile ↗ |
| 17 |  Alex Cannon✓@alexcannon | 331K | - | diy | standard | Open profile ↗ |
| 18 |  Fiona McIvor - SewHappyCreative✓@sewhappycreativ | 325K | - | diy | standard | Open profile ↗ |
| 19 |  B&Q✓@bandq_uk | 313K | - | diy | standard | Open profile ↗ |
| 20 |  Hobbycraft✓@hobbycrafthq | 292K | - | diy | standard | Open profile ↗ |
| 21 |  Sarah-Jayne Fragola | Crochet Patterns and Tutorials✓@bellacococrochet | 276K | - | diy | premium | Open profile ↗ |
| 22 |  Molly Lemon✓@mollylemonart | 272K | - | diy | premium | Open profile ↗ |
| 23 |  Elena Iliyasova/ EFI Little Things✓@efi_little_things | 260K | - | diy | standard | Open profile ↗ |
| 24 |  Steffi Glaves | micro crochet✓@steffi_glaves | 249K | - | diy | standard | Open profile ↗ |
| 25 |  Jessica Wetherall-Buckle✓@mummy_and_my_three | 249K | - | diy | standard | Open profile ↗ |
| 26 |  natasha✓@natashahmedx | 224K | - | diy | standard | Open profile ↗ |
| 27 |  Cricut UK & Ireland✓@cricut_uk | 202K | - | diy | standard | Open profile ↗ |
| 28 | 202K | - | diy | standard | Open profile ↗ | |
| 29 |  Jane Crowfoot @ JANIE CROW✓@janiecrow | 199K | - | diy | standard | Open profile ↗ |
| 30 |  Carpenter's Daughter - Vikkie Lee✓@thecarpenters_daughter | 197K | - | diy | standard | Open profile ↗ |
| 31 |  DEWALT✓@dewalttoolsuk | 193K | - | diy | standard | Open profile ↗ |
| 32 |  Aidyscape✓@aidyscape | 174K | - | diy | standard | Open profile ↗ |
| 33 |  Francesca Stone✓@fallfordiy | 169K | - | diy | standard | Open profile ↗ |
| 34 |  Hannah Cross✓@hanjancrochet | 161K | - | diy | standard | Open profile ↗ |
| 35 |  Astonish cleaning Products✓@astonishcleaners | 150K | - | diy | standard | Open profile ↗ |
| 36 | 150K | - | diy | standard | Open profile ↗ | |
| 37 |  Patricia | Memory Keeper✓@patricia_eleven | 147K | - | diy | standard | Open profile ↗ |
| 38 |  Lauren Aston Designs✓@laurenastondesigns | 140K | - | diy | standard | Open profile ↗ |
| 39 |  Bee✓@tinyclove | 134K | - | diy | standard | Open profile ↗ |
| 40 |  Jamie Bourne✓@abodeacademy | 134K | - | diy | standard | Open profile ↗ |
| 41 | 131K | - | diy | standard | Open profile ↗ | |
| 42 |  Danny Betson✓@db_builderssussexltd | 131K | - | diy | standard | Open profile ↗ |
| 43 |  Anita Gibney✓@madebyanita | 129K | - | diy | standard | Open profile ↗ |
| 44 | 122K | - | diy | standard | Open profile ↗ | |
| 45 |  Wool Warehouse✓@woolwarehouse | 121K | - | diy | standard | Open profile ↗ |
| 46 | 117K | - | diy | standard | Open profile ↗ | |
| 47 |  Sophie Josephine✓@lifeatsophs | 112K | - | diy | standard | Open profile ↗ |
| 48 |  Sue Rawlinson - Sweetpeafamilycrochet✓@sweetpeafamilycrochet | 106K | - | diy | standard | Open profile ↗ |
| 49 |  The New Craft House✓@newcrafthouse | 103K | - | diy | standard | Open profile ↗ |
| 50 |  Kathryn Watson | Modern Dollhouse Miniatures✓@ohsewrosiehandmade | 102K | - | diy | standard | Open profile ↗ |
Hiring diy in united kingdom creators: what to look for
When hiring creators in the DIY segment, brands should prioritize creators who demonstrate a strong alignment with their brand values and product offerings. It is essential to evaluate the creator's engagement with their audience, as this can significantly impact campaign effectiveness. Additionally, brands should consider the creator's niche focus within DIY, as this can affect the relevance of their content. Collaborating with creators who have a genuine passion for DIY can lead to more authentic and effective partnerships.
Frequently asked questions
What is the typical pricing for creators in the DIY segment?
Pricing can vary significantly based on the creator's follower count and engagement levels, with tiers generally ranging from entry-level to premium.
What is the average engagement rate for creators in this segment?
The average engagement rate for this segment is currently not specified.
What types of content do DIY creators typically produce?
DIY creators often produce tutorials, project showcases, and tips related to home improvement and crafting.