Top Design in United Kingdom Influencers in 2026
Zaver lists 217 vetted design in united kingdom influencers on Instagram, averaging 7.15% engagement with a median audience of 35,029 followers. The segment's biggest hubs are London, Truro, Bristol. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The United Kingdom's Design segment comprises a total of 217 creators, showcasing a diverse array of design-related content. This segment boasts an average engagement rate of 7.15%, indicating a strong connection between creators and their audiences. The median follower count among these creators is 35,029, reflecting a substantial reach within the design community. Key cities contributing to this segment include London, Truro, and Bristol, each offering unique perspectives and styles in design. Brands looking to collaborate in this niche can find a variety of creators who cater to different design aesthetics and target audiences. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Wallpaper*✓@wallpapermag | 1.5M | — | design | premium | View profile → |
| 2 |  It's Nice That✓@itsnicethat | 1.1M | — | design | premium | View profile → |
| 3 |  Architects✓@architects | 761K | — | design | premium | View profile → |
| 4 |  Zander Whitehurst✓@zanderwhitehurst | 724K | — | design | premium | View profile → |
| 5 |  the Design Museum✓@designmuseum | 610K | — | design | elite | View profile → |
| 6 |  People of Print ®✓@peopleofprint | 417K | — | design | premium | View profile → |
| 7 |  MinaLima: Graphic Designers of the Harry Potter Films✓@minalimadesign | 402K | — | design | premium | View profile → |
| 8 |  Paul Smith✓@paulsmith | 391K | — | design | premium | View profile → |
| 9 |  Elizabeth Jane Bishop✓@elizabethjanebishop | 383K | — | design | standard | View profile → |
| 10 |  D&AD✓@d_and_ad | 364K | — | design | premium | View profile → |
| 11 |  MRE✓@mregfx | 340K | — | design | standard | View profile → |
| 12 |  London Design Festival✓@l_d_f_official | 320K | — | design | premium | View profile → |
| 13 | 320K | — | design | premium | View profile → | |
| 14 |  Cabeza Patata Studio✓@cabeza_patata | 319K | — | design | premium | View profile → |
| 15 |  HEY_REILLY✓@hey_reilly | 313K | — | design | standard | View profile → |
| 16 |  Hello Fun!✓@hello____fun | 306K | — | design | standard | View profile → |
| 17 |  Creative Review✓@creativereview | 296K | — | design | standard | View profile → |
| 18 |  Ohh Deer✓@ohhdeer | 294K | — | design | standard | View profile → |
| 19 |  Skidmore, Owings & Merrill✓@skidmoreowingsmerrill | 274K | — | design | elite | View profile → |
| 20 |  Joseph Joseph✓@josephjosephofficial | 272K | — | design | premium | View profile → |
| 21 |  George Clarke✓@mrgeorgeclarke | 258K | — | design | premium | View profile → |
| 22 |  Jeremy Chan✓@jeremychanikoyi | 247K | — | design | standard | View profile → |
| 23 |  Ollie | Brand design & Illustration✓@ollies_doodles | 238K | — | design | premium | View profile → |
| 24 |  Will Paterson✓@willpat | 233K | 7.15% | design | standard | View profile → |
| 25 |  Corey Danaher✓@archibible | 224K | — | design | premium | View profile → |
| 26 |  Rob Draper✓@robdraper1 | 220K | — | design | premium | View profile → |
| 27 |  CONCEPT(K)✓@conceptkicks | 209K | — | design | standard | View profile → |
| 28 |  David Chipperfield✓@david.chipperfield | 206K | — | design | premium | View profile → |
| 29 |  Mat Voyce✓@matvoyce | 206K | — | design | premium | View profile → |
| 30 |  Sordo Madaleno✓@sordo_madaleno | 199K | — | design | elite | View profile → |
| 31 |  Brad Mead✓@_bradmead | 168K | — | design | standard | View profile → |
| 32 |  Joe Mortell✓@joemortell | 165K | — | design | standard | View profile → |
| 33 |  thortful✓@thortful | 162K | — | design | standard | View profile → |
| 34 | 156K | — | design | standard | View profile → | |
| 35 |  David Sheldon-Hicks✓@davidterritorystudio | 145K | — | design | premium | View profile → |
| 36 |  Matthew Spade✓@mat_buckets | 144K | — | design | premium | View profile → |
| 37 |  Daniel Ashville Louisy✓@daniellouisy | 142K | — | design | premium | View profile → |
| 38 |  RISOTTO✓@risottostudio | 140K | — | design | standard | View profile → |
| 39 |  Patternbank✓@patternbank | 138K | — | design | standard | View profile → |
| 40 |  Phin Harper✓@phinharper | 132K | — | design | premium | View profile → |
| 41 |  Lee Broom✓@leebroom | 128K | — | design | premium | View profile → |
| 42 | 125K | — | design | premium | View profile → | |
| 43 | 122K | — | design | premium | View profile → | |
| 44 |  L A Y E R✓@layer_design | 118K | — | design | premium | View profile → |
| 45 |  Christopher Farr Cloth✓@christopherfarrcloth | 117K | — | design | standard | View profile → |
| 46 |  Riary | Logo Design | Brand Designer✓@riarydesign | 116K | — | design | premium | View profile → |
| 47 |  Chantale Matar✓@chantal.matar | 115K | — | design | premium | View profile → |
| 48 | 114K | — | design | standard | View profile → | |
| 49 |  Paul Stallan✓@stallanbrand | 114K | — | design | standard | View profile → |
| 50 |  Melissa SIMON-HARTMAN✓@melissasimonhartman | 114K | — | design | standard | View profile → |
Hiring design in united kingdom creators: what to look for
When hiring creators in the Design segment, brands should prioritize engagement rates and follower counts to ensure effective reach. It is essential to evaluate the creator's style and how it aligns with the brand's image. Additionally, brands should consider the geographical distribution of the creator's audience, particularly in key cities like London, Truro, and Bristol, to maximize local relevance. Analyzing past collaborations and content quality can also provide insights into the creator's potential impact on brand campaigns.
Frequently asked questions
What is the average engagement rate in the Design segment?
The average engagement rate in the Design segment is 7.15%.
What should brands consider when selecting creators?
Brands should assess engagement rates, follower counts, content style, and audience demographics.
What are the typical pricing tiers for creators in this segment?
Pricing tiers can vary widely based on the creator's reach and engagement, typically ranging from micro to macro influencer rates.