Top City-guides in United Kingdom Influencers in 2026
Zaver lists 73 vetted city-guides in united kingdom influencers on Instagram with a median audience of 58,661 followers. The segment's biggest hubs are London, Manchester, Grays Thurrock. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The City-guides segment in the United Kingdom comprises 73 creators who specialize in providing insights and recommendations about various cities. This niche is characterized by a median follower count of 58,661, indicating a substantial audience base for content related to urban exploration and local experiences. The top cities represented by these creators include London, Manchester, and Grays Thurrock, showcasing a diverse range of urban environments. Marketers can leverage this segment to reach audiences interested in city-specific content, travel tips, and local culture. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Secret London✓@secret.london | 3.0M | — | city-guides | elite | View profile → |
| 2 |  @LONDON • #ThisIsLondon✓@london | 2.9M | — | city-guides | elite | View profile → |
| 3 |  Time Out London✓@timeoutlondon | 1.2M | — | city-guides | premium | View profile → |
| 4 |  Camden Market✓@camdenmarket | 732K | — | city-guides | premium | View profile → |
| 5 |  Covent Garden✓@coventgardenldn | 492K | — | city-guides | premium | View profile → |
| 6 |  Siobhan Ferguson | PrettyCityLondon✓@prettycitylondon | 394K | — | city-guides | premium | View profile → |
| 7 |  TfL✓@transportforlondon | 353K | — | city-guides | standard | View profile → |
| 8 | 294K | — | city-guides | premium | View profile → | |
| 9 |  Bryan Millar Walker | Scotland✓@bryanmillarwalker | 243K | — | city-guides | standard | View profile → |
| 10 |  Bowl of Chalk - Jonnie Fielding✓@bowlofchalk | 227K | — | city-guides | standard | View profile → |
| 11 | 216K | — | city-guides | standard | View profile → | |
| 12 | 208K | — | city-guides | standard | View profile → | |
| 13 |  • George in London • by George Kimm✓@george_in_london | 204K | — | city-guides | standard | View profile → |
| 14 |  MAC AND MATTEO✓@mac_impact | 191K | — | city-guides | standard | View profile → |
| 15 |  The Nudge | London✓@thenudgelondon | 179K | — | city-guides | standard | View profile → |
| 16 |  Joe Peters | London Blogger✓@jcpeters_ | 176K | — | city-guides | standard | View profile → |
| 17 |  The Handbook✓@thehandbooknews | 170K | — | city-guides | standard | View profile → |
| 18 |  Victoria & RiRi | Food & Lifestyle✨✓@out_in_london | 166K | — | city-guides | standard | View profile → |
| 19 |  I Love Manchester✓@ilovemanchester | 162K | — | city-guides | standard | View profile → |
| 20 |  Fruity Booty✓@fruitybooty | 152K | — | city-guides | standard | View profile → |
| 21 |  Sarah Mantelin✓@sarahmantelin | 147K | — | city-guides | standard | View profile → |
| 22 |  The Guide Liverpool✓@theguideliverpool | 142K | — | city-guides | standard | View profile → |
| 23 |  London Beautiful Life✓@londonbeautifullife | 133K | — | city-guides | standard | View profile → |
| 24 |  Canary Wharf✓@canarywharflondon | 129K | — | city-guides | premium | View profile → |
| 25 |  Luxury London✓@luxurylondonofficial | 128K | — | city-guides | premium | View profile → |
| 26 | 124K | — | city-guides | premium | View profile → | |
| 27 |  Bloomberg CityLab✓@citylab | 115K | — | city-guides | premium | View profile → |
| 28 |  Bullring✓@bullring | 113K | — | city-guides | standard | View profile → |
| 29 |  18montrose✓@18montrose | 106K | — | city-guides | standard | View profile → |
| 30 |  South Bank London✓@southbank_london | 104K | — | city-guides | standard | View profile → |
| 31 |  CityLife✓@citylifemanchester | 87K | — | city-guides | standard | View profile → |
| 32 |  My Richmond✓@myrichmond.london | 81K | — | city-guides | standard | View profile → |
| 33 | 74K | — | city-guides | standard | View profile → | |
| 34 |  Explore Liverpool✓@explorelpool | 71K | — | city-guides | standard | View profile → |
| 35 |  Su Hakguden✓@londradabirturkkizi | 67K | — | city-guides | standard | View profile → |
| 36 |  Wembley Park✓@wembleyparkldn | 64K | — | city-guides | standard | View profile → |
| 37 |  St. Pancras London✓@stpancraslondon | 59K | — | city-guides | premium | View profile → |
| 38 | 52K | — | city-guides | premium | View profile → | |
| 39 |  Lakeside Shopping Centre✓@lakeside | 51K | — | city-guides | standard | View profile → |
| 40 |  HARRIET HASKELL-THOMAS✓@harrietstewart | 38K | — | city-guides | standard | View profile → |
| 41 |  BRANDED.✓@brandedsteaks | 37K | — | city-guides | standard | View profile → |
| 42 |  Jemima Gervis✓@jemimagervis | 36K | — | city-guides | standard | View profile → |
| 43 | 35K | — | city-guides | premium | View profile → | |
| 44 |  Manchester Arndale✓@manchesterarndale | 34K | — | city-guides | standard | View profile → |
| 45 | 33K | — | city-guides | standard | View profile → | |
| 46 | 32K | — | city-guides | standard | View profile → | |
| 47 | 29K | — | city-guides | standard | View profile → | |
| 48 |  WELCOME2CARDIFF✓@welcome2cardiff | 28K | — | city-guides | standard | View profile → |
| 49 | 26K | — | city-guides | standard | View profile → | |
| 50 |  Make it Marylebone✓@makeitmarylebone | 25K | — | city-guides | standard | View profile → |
Hiring city-guides in united kingdom creators: what to look for
When hiring creators in the City-guides segment, brands should prioritize individuals who have a strong connection with their local audience and demonstrate expertise in urban exploration. It is beneficial to assess the creator's engagement with their followers, as this can indicate the effectiveness of their recommendations. Brands should also consider the creator's content style and how it aligns with their own brand values. Collaborating with creators who have a genuine passion for their city can lead to authentic content that resonates with viewers.
Frequently asked questions
What is the average engagement rate for creators in the City-guides segment?
The average engagement rate for this segment is currently not available.
What are the typical pricing tiers for hiring creators in this niche?
Pricing can vary significantly based on the creator's follower count and engagement, with tiers generally ranging from entry-level to premium collaborations.
How many creators are in the City-guides segment?
There are 73 creators in the City-guides segment in the United Kingdom.