Top Books in United Kingdom Influencers in 2026
Zaver lists 325 vetted books in united kingdom influencers on Instagram with a median audience of 43,339 followers. The segment's biggest hubs are London, Brandon, New York. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The United Kingdom's Books segment features a diverse group of 325 creators who engage with audiences interested in literature and reading. The median follower count among these creators is 43,339, indicating a substantial reach within this niche. While the average engagement rate is not specified, brands can infer that engagement levels may vary significantly across individual creators. The top cities where these creators are based include London, Brandon, and New York, suggesting a blend of local and international audiences. This segment presents opportunities for brands looking to connect with book enthusiasts and promote literary products.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Lottie✓@lottietomlinson | 4.6M | — | books | elite | View profile → |
| 2 |  Anne Twist✓@annetwist | 2.5M | — | books | standard | View profile → |
| 3 |  Alice Oseman✓@aliceoseman | 1.8M | — | books | premium | View profile → |
| 4 |  Jack Edwards✓@jackbenedwards | 923K | — | books | standard | View profile → |
| 5 |  Penguin Books✓@penguinukbooks | 793K | — | books | premium | View profile → |
| 6 |  Matt Haig✓@mattzhaig | 785K | — | books | premium | View profile → |
| 7 |  David Icke✓@davidickeofficial | 677K | — | books | budget | View profile → |
| 8 |  Tom Allen✓@tomindeed | 657K | — | books | standard | View profile → |
| 9 | 651K | — | books | premium | View profile → | |
| 10 |  Wonderbly Personalized Books✓@wonderbly | 586K | — | books | standard | View profile → |
| 11 |  Ruby Dhal✓@r.dhalwriter | 580K | — | books | premium | View profile → |
| 12 |  Lizzy Hadfield✓@lizzyhadfield | 569K | — | books | premium | View profile → |
| 13 |  Bloomsbury Publishing✓@bloomsburypublishing | 556K | — | books | standard | View profile → |
| 14 |  Donna Ashworth✓@donnaashworthwords | 540K | — | books | premium | View profile → |
| 15 | 534K | — | books | premium | View profile → | |
| 16 |  Waterstones✓@waterstones | 517K | — | books | standard | View profile → |
| 17 |  Duygu Turgut Gökpınar✓@duyguturgok | 504K | — | books | premium | View profile → |
| 18 |  Caitlin Bridget ✨✓@authenticallycaitlin | 496K | — | books | premium | View profile → |
| 19 |  Victoria “V.E.” Schwab✓@veschwab | 459K | — | books | premium | View profile → |
| 20 |  Denise Welch✓@denise_welch | 446K | — | books | premium | View profile → |
| 21 |  Dolly Alderton✓@dollyalderton | 441K | — | books | premium | View profile → |
| 22 |  Fin C Gray✓@fincgray | 438K | — | books | standard | View profile → |
| 23 |  Matt Lucas✓@realmattlucas | 416K | — | books | premium | View profile → |
| 24 |  Elif Shafak / Elif Şafak✓@shafakelif | 404K | — | books | premium | View profile → |
| 25 |  Sarah Turner✓@theunmumsymum | 396K | — | books | premium | View profile → |
| 26 |  Holly Jackson✓@hojay92 | 395K | — | books | premium | View profile → |
| 27 |  Elizabeth Day✓@elizabday | 384K | — | books | premium | View profile → |
| 28 |  Isabella Dorta✓@isabelladortapoetry444 | 377K | — | books | standard | View profile → |
| 29 |  The Folio Society✓@foliosociety | 362K | — | books | premium | View profile → |
| 30 |  Julia Soboleva✓@juliasobolevaillustration | 350K | — | books | standard | View profile → |
| 31 | 322K | — | books | standard | View profile → | |
| 32 |  Letters of Note✓@lettersofnote | 317K | — | books | standard | View profile → |
| 33 |  Pandora Sykes✓@pandorasykes | 316K | — | books | premium | View profile → |
| 34 | 310K | — | books | premium | View profile → | |
| 35 |  Luke Sherlock✓@englishpilgrim | 309K | — | books | premium | View profile → |
| 36 |  Agatha Christie Ltd✓@officialagathachristie | 299K | — | books | standard | View profile → |
| 37 |  Jacek Małagowski✓@mr_jaca | 297K | — | books | standard | View profile → |
| 38 |  Richard Osman✓@misterosman | 290K | — | books | standard | View profile → |
| 39 |  Magnus L. Alexander✓@magnus.l.alexander | 289K | — | books | standard | View profile → |
| 40 |  bryonygordon✓@bryonygordon | 283K | — | books | premium | View profile → |
| 41 |  Jordan Bolton✓@jordanboltondesign | 270K | — | books | standard | View profile → |
| 42 |  Vintage Books✓@vintagebooks | 265K | — | books | standard | View profile → |
| 43 |  Ruby Granger 🍂✓@_rubygranger | 257K | — | books | standard | View profile → |
| 44 |  Nao✓@nao | 256K | — | books | standard | View profile → |
| 45 |  Jordan Rose 🌹✓@hellomissjordan | 250K | — | books | standard | View profile → |
| 46 |  Lily 🌝✓@lilyhappymoon | 245K | — | books | standard | View profile → |
| 47 |  Hollie McNish✓@holliepoetry | 234K | — | books | premium | View profile → |
| 48 |  Zac Alsop✓@zacalsop | 228K | — | books | standard | View profile → |
| 49 | 219K | — | books | standard | View profile → | |
| 50 |  Susannah Constantine✓@susannahconstantine | 211K | — | books | standard | View profile → |
Hiring books in united kingdom creators: what to look for
When hiring creators in the United Kingdom's Books segment, brands should prioritize alignment between the creator's content and their brand values. It's essential to assess the creator's audience demographics to ensure they reach the desired target market. Brands should also consider the creator's engagement metrics, even if average rates are not available, to gauge potential interaction levels. Additionally, reviewing past collaborations can provide insight into the creator's effectiveness in promoting similar products. Lastly, some content may require brand review.
Frequently asked questions
What is the typical pricing for creators in the Books segment?
Pricing can vary widely based on the creator's follower count and engagement levels, typically falling into several tiers.
What is the average engagement rate for creators in this segment?
The average engagement rate is not specified, but engagement levels may differ among individual creators.
What are the top cities for creators in the United Kingdom's Books segment?
The top cities include London, Brandon, and New York.