Top Books in United Kingdom Influencers in 2026
Zaver lists 325 vetted books in united kingdom influencers on Instagram with a median audience of 43,339 followers. The segment's biggest hubs are London, Brandon, New York. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
The United Kingdom's Books segment features a diverse group of 325 creators who engage with audiences interested in literature and reading. The median follower count among these creators is 43,339, indicating a substantial reach within this niche. While the average engagement rate is not specified, brands can infer that engagement levels may vary significantly across individual creators. The top cities where these creators are based include London, Brandon, and New York, suggesting a blend of local and international audiences. This segment presents opportunities for brands looking to connect with book enthusiasts and promote literary products.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Lottieβ@lottietomlinson | 4.6M | - | books | elite | Open profile β |
| 2 |  Anne Twistβ@annetwist | 2.5M | - | books | standard | Open profile β |
| 3 |  Alice Osemanβ@aliceoseman | 1.8M | - | books | premium | Open profile β |
| 4 |  Jack Edwardsβ@jackbenedwards | 923K | - | books | standard | Open profile β |
| 5 |  Penguin Booksβ@penguinukbooks | 793K | - | books | premium | Open profile β |
| 6 |  Matt Haigβ@mattzhaig | 785K | - | books | premium | Open profile β |
| 7 |  David Ickeβ@davidickeofficial | 677K | - | books | budget | Open profile β |
| 8 |  Tom Allenβ@tomindeed | 657K | - | books | standard | Open profile β |
| 9 | 651K | - | books | premium | Open profile β | |
| 10 |  Wonderbly Personalized Booksβ@wonderbly | 586K | - | books | standard | Open profile β |
| 11 |  Ruby Dhalβ@r.dhalwriter | 580K | - | books | premium | Open profile β |
| 12 |  Lizzy Hadfieldβ@lizzyhadfield | 569K | - | books | premium | Open profile β |
| 13 |  Bloomsbury Publishingβ@bloomsburypublishing | 556K | - | books | standard | Open profile β |
| 14 |  Donna Ashworthβ@donnaashworthwords | 540K | - | books | premium | Open profile β |
| 15 | 534K | - | books | premium | Open profile β | |
| 16 |  Waterstonesβ@waterstones | 517K | - | books | standard | Open profile β |
| 17 |  Duygu Turgut GoΜkpΔ±narβ@duyguturgok | 504K | - | books | premium | Open profile β |
| 18 |  Caitlin Bridget β¨β@authenticallycaitlin | 496K | - | books | premium | Open profile β |
| 19 |  Victoria βV.E.β Schwabβ@veschwab | 459K | - | books | premium | Open profile β |
| 20 |  Denise Welchβ@denise_welch | 446K | - | books | premium | Open profile β |
| 21 |  Dolly Aldertonβ@dollyalderton | 441K | - | books | premium | Open profile β |
| 22 |  Fin C Grayβ@fincgray | 438K | - | books | standard | Open profile β |
| 23 |  Matt Lucasβ@realmattlucas | 416K | - | books | premium | Open profile β |
| 24 |  Elif Shafak / Elif Εafakβ@shafakelif | 404K | - | books | premium | Open profile β |
| 25 |  Sarah Turnerβ@theunmumsymum | 396K | - | books | premium | Open profile β |
| 26 |  Holly Jacksonβ@hojay92 | 395K | - | books | premium | Open profile β |
| 27 |  Elizabeth Dayβ@elizabday | 384K | - | books | premium | Open profile β |
| 28 |  Isabella Dortaβ@isabelladortapoetry444 | 377K | - | books | standard | Open profile β |
| 29 |  The Folio Societyβ@foliosociety | 362K | - | books | premium | Open profile β |
| 30 |  Julia Sobolevaβ@juliasobolevaillustration | 350K | - | books | standard | Open profile β |
| 31 | 322K | - | books | standard | Open profile β | |
| 32 |  Letters of Noteβ@lettersofnote | 317K | - | books | standard | Open profile β |
| 33 |  Pandora Sykesβ@pandorasykes | 316K | - | books | premium | Open profile β |
| 34 | 310K | - | books | premium | Open profile β | |
| 35 |  Luke Sherlockβ@englishpilgrim | 309K | - | books | premium | Open profile β |
| 36 |  Agatha Christie Ltdβ@officialagathachristie | 299K | - | books | standard | Open profile β |
| 37 |  Jacek MaΕagowskiβ@mr_jaca | 297K | - | books | standard | Open profile β |
| 38 |  Richard Osmanβ@misterosman | 290K | - | books | standard | Open profile β |
| 39 |  Magnus L. Alexanderβ@magnus.l.alexander | 289K | - | books | standard | Open profile β |
| 40 |  bryonygordonβ@bryonygordon | 283K | - | books | premium | Open profile β |
| 41 |  Jordan Boltonβ@jordanboltondesign | 270K | - | books | standard | Open profile β |
| 42 |  Vintage Booksβ@vintagebooks | 265K | - | books | standard | Open profile β |
| 43 |  Ruby Granger πβ@_rubygranger | 257K | - | books | standard | Open profile β |
| 44 |  Naoβ@nao | 256K | - | books | standard | Open profile β |
| 45 |  Jordan Rose πΉβ@hellomissjordan | 250K | - | books | standard | Open profile β |
| 46 |  Lily πβ@lilyhappymoon | 245K | - | books | standard | Open profile β |
| 47 |  Hollie McNishβ@holliepoetry | 234K | - | books | premium | Open profile β |
| 48 |  Zac Alsopβ@zacalsop | 228K | - | books | standard | Open profile β |
| 49 | 219K | - | books | standard | Open profile β | |
| 50 |  Susannah Constantineβ@susannahconstantine | 211K | - | books | standard | Open profile β |
Hiring books in united kingdom creators: what to look for
When hiring creators in the United Kingdom's Books segment, brands should prioritize alignment between the creator's content and their brand values. It's essential to assess the creator's audience demographics to ensure they reach the desired target market. Brands should also consider the creator's engagement metrics, even if average rates are not available, to gauge potential interaction levels. Additionally, reviewing past collaborations can provide insight into the creator's effectiveness in promoting similar products. Lastly, some content may require brand review.
Frequently asked questions
What is the typical pricing for creators in the Books segment?
Pricing can vary widely based on the creator's follower count and engagement levels, typically falling into several tiers.
What is the average engagement rate for creators in this segment?
The average engagement rate is not specified, but engagement levels may differ among individual creators.
What are the top cities for creators in the United Kingdom's Books segment?
The top cities include London, Brandon, and New York.