Top Baking in United Kingdom Influencers in 2026

192creators
2.84%avg engagement
61Kmedian followers
London ยท Pitsford ยท Whitstabletop cities

Zaver lists 192 vetted baking in united kingdom influencers on Instagram, averaging 2.84% engagement with a median audience of 61,184 followers. The segment's biggest hubs are London, Pitsford, Whitstable. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.

The United Kingdom's baking segment features a diverse group of 192 creators. With an average engagement rate of 2.84%, these influencers effectively connect with their audiences, showcasing a variety of baking techniques and recipes. The median follower count stands at 61,184, indicating a substantial reach within this niche. The top cities where these creators are based include London, Pitsford, and Whitstable, reflecting a concentration of baking enthusiasts in urban and rural areas alike. Brands looking to collaborate in this segment can find a range of influencers who cater to different baking styles and audiences. Some content may require brand review.

#CreatorFollowersERNichePrice tier
1The Great British Bake Offโœ“@britishbakeoff1.6M - bakingeliteOpen profile โ†—
2Kerryโ€™s Bouqcakesโœ“@kerrys_bouqcakes1.4M - bakingpremiumOpen profile โ†—
3Matt Adlardโœ“@mattadlard1.2M - bakingpremiumOpen profile โ†—
4NANCYโœ“@nancy.birtwhistle1.1M - bakingpremiumOpen profile โ†—
5Nadiyaโœ“@nadiyajhussain1.1M - bakingeliteOpen profile โ†—
6Cheese & Treatsโœ“@cheeseandtreats895K - bakingpremiumOpen profile โ†—
7Paul Hollywoodโœ“@paul.hollywood839K - bakingeliteOpen profile โ†—
8Lara Cakesโœ“@laracakes643K - bakingpremiumOpen profile โ†—
9Rubesโœ“@rubybhogal631K - bakingstandardOpen profile โ†—
10Damla Seftaliciogluโœ“@damyskitchen606K - bakingstandardOpen profile โ†—
11The Bakeking - Ben Cullenโœ“@the_bakeking551K - bakingpremiumOpen profile โ†—
12Edd Kimberโœ“@theboywhobakes547K2.84%bakingpremiumOpen profile โ†—
13Cupcake Jemmaโœ“@cupcakejemma509K - bakingpremiumOpen profile โ†—
14Kim-Joyโœ“@kimjoy481K - bakingpremiumOpen profile โ†—
15Mattyโœ“@mattyedgell459K - bakingpremiumOpen profile โ†—
16BREADAHEADโœ“@breadaheadbakery426K - bakingpremiumOpen profile โ†—
17Lily Vanilli Bakery, Londonโœ“@lily_vanilli_cake422K - bakingpremiumOpen profile โ†—
18WISH UPON A CUPCAKE | CARLY HARRISโœ“@wishuponacupcake_382K - bakingpremiumOpen profile โ†—
19Fair Cake โ€ข Cake Courses | Decorating Suppliesโœ“@faircake360K - bakingpremiumOpen profile โ†—
20Jane Taylor - Founder of Taylor Made Cake Coursesโ„ข๏ธโœ“@cakesbyjanetaylor341K - bakingpremiumOpen profile โ†—
21Zoe Hopkinsonโœ“@zoesfancycakes332K - bakingpremiumOpen profile โ†—
22Peter Sawkinsโœ“@peter_bakes326K - bakingpremiumOpen profile โ†—
23Nicola Lambโœ“@nicolaalamb318K - bakingpremiumOpen profile โ†—
24Omolara olatejuโœ“@vdcake288K - bakingpremiumOpen profile โ†—
25Primrose Bakeryโœ“@primrosebakery280K - bakingstandardOpen profile โ†—
26FINCH BAKERY ๐Ÿฐ๐Ÿชฉโšก๏ธโœ“@finchbakery280K - bakingstandardOpen profile โ†—
27VIKTORIJA SISKOVA || MACARONS | ARTISAN DESSERTS ๐ŸคŽโœ“@viktoris_sweet_and_small268K - bakingstandardOpen profile โ†—
28Georgia Greenโœ“@georgiascakes264K - bakingstandardOpen profile โ†—
29Violet Cakes by Claire Ptakโœ“@violetcakeslondon249K - bakingpremiumOpen profile โ†—
30Rachellesโœ“@rachellesbespokecakes248K - bakingstandardOpen profile โ†—
31Jessie | Baking Content Creatorโœ“@jessie.bakes.cakes243K - bakingstandardOpen profile โ†—
32Benjaminaโœ“@bakedbybenji240K - bakingpremiumOpen profile โ†—
33Biscuiteersโœ“@biscuiteersltd231K - bakingstandardOpen profile โ†—
34Richard Bertinetโœ“@richardbertinet228K - bakingpremiumOpen profile โ†—
35Ravneet Gill Taianoโœ“@ravneeteats217K - bakingstandardOpen profile โ†—
36Cake Artist | Cake Design School | Dionis Iarovoiโœ“@dicakestudio216K - bakingstandardOpen profile โ†—
37Alice Fevroniaโœ“@alice.fevronia209K - bakingstandardOpen profile โ†—
38Juliet Searโœ“@julietsear207K - bakingpremiumOpen profile โ†—
39The Sourdough Clubโœ“@sourdoughclub204K - bakingstandardOpen profile โ†—
40Dylan Bacheletโœ“@dylanbachelet_197K - bakingstandardOpen profile โ†—
41Lungi โœจโœ“@lungisalwaysbaking185K - bakingpremiumOpen profile โ†—
42GAIL'sโœ“@gailsbakery182K - bakingstandardOpen profile โ†—
43Jasmine GBBOโœ“@jasmine.mitchell181K - bakingpremiumOpen profile โ†—
44Liam Charlesโœ“@liamcbakes176K - bakingpremiumOpen profile โ†—
45michael chakravertyโœ“@mschakraverty172K - bakingstandardOpen profile โ†—
46Julie Jonesโœ“@julie_jonesuk172K - bakingpremiumOpen profile โ†—
47Eric Lanlardโœ“@eric_lanlard169K - bakingpremiumOpen profile โ†—
48Lily Bakes Cakes๐Ÿ’โœ“@lily_bakes_cakes163K - bakingstandardOpen profile โ†—
49Steven Carter-Baileyโœ“@spongecakesquaretin163K - bakingpremiumOpen profile โ†—
50Mariella'sยฎโœ“@mariellas.co.uk162K - bakingstandardOpen profile โ†—

Hiring baking in united kingdom creators: what to look for

When hiring creators in the United Kingdom's baking segment, brands should consider the creator's engagement rate and follower demographics to ensure alignment with their target audience. It is important to evaluate the authenticity of the creator's content and their ability to showcase products organically within their baking tutorials or recipes. Additionally, brands should assess previous collaborations to gauge the creator's effectiveness in driving engagement and conversions. Establishing clear expectations and deliverables will also enhance the partnership's success.

Frequently asked questions

What is the average engagement rate for creators in the baking segment?

The average engagement rate for creators in the baking segment is 2.84%.

What are the typical pricing tiers for collaborations in this niche?

Pricing in this segment can vary widely based on creator reach and engagement, typically ranging from micro-influencer rates to higher tiers for those with larger followings.

How many creators are there in the United Kingdom's baking segment?

There are 192 creators in the United Kingdom's baking segment.