Top Baking in United Kingdom Influencers in 2026
Zaver lists 192 vetted baking in united kingdom influencers on Instagram, averaging 2.84% engagement with a median audience of 61,184 followers. The segment's biggest hubs are London, Pitsford, Whitstable. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The United Kingdom's baking segment features a diverse group of 192 creators. With an average engagement rate of 2.84%, these influencers effectively connect with their audiences, showcasing a variety of baking techniques and recipes. The median follower count stands at 61,184, indicating a substantial reach within this niche. The top cities where these creators are based include London, Pitsford, and Whitstable, reflecting a concentration of baking enthusiasts in urban and rural areas alike. Brands looking to collaborate in this segment can find a range of influencers who cater to different baking styles and audiences. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  The Great British Bake Off✓@britishbakeoff | 1.6M | — | baking | elite | View profile → |
| 2 |  Kerry’s Bouqcakes✓@kerrys_bouqcakes | 1.4M | — | baking | premium | View profile → |
| 3 |  Matt Adlard✓@mattadlard | 1.2M | — | baking | premium | View profile → |
| 4 |  NANCY✓@nancy.birtwhistle | 1.1M | — | baking | premium | View profile → |
| 5 |  Nadiya✓@nadiyajhussain | 1.1M | — | baking | elite | View profile → |
| 6 |  Cheese & Treats✓@cheeseandtreats | 895K | — | baking | premium | View profile → |
| 7 |  Paul Hollywood✓@paul.hollywood | 839K | — | baking | elite | View profile → |
| 8 |  Lara Cakes✓@laracakes | 643K | — | baking | premium | View profile → |
| 9 |  Rubes✓@rubybhogal | 631K | — | baking | standard | View profile → |
| 10 |  Damla Seftalicioglu✓@damyskitchen | 606K | — | baking | standard | View profile → |
| 11 |  The Bakeking - Ben Cullen✓@the_bakeking | 551K | — | baking | premium | View profile → |
| 12 |  Edd Kimber✓@theboywhobakes | 547K | 2.84% | baking | premium | View profile → |
| 13 |  Cupcake Jemma✓@cupcakejemma | 509K | — | baking | premium | View profile → |
| 14 |  Kim-Joy✓@kimjoy | 481K | — | baking | premium | View profile → |
| 15 |  Matty✓@mattyedgell | 459K | — | baking | premium | View profile → |
| 16 |  BREADAHEAD✓@breadaheadbakery | 426K | — | baking | premium | View profile → |
| 17 |  Lily Vanilli Bakery, London✓@lily_vanilli_cake | 422K | — | baking | premium | View profile → |
| 18 | 382K | — | baking | premium | View profile → | |
| 19 | 360K | — | baking | premium | View profile → | |
| 20 |  Jane Taylor - Founder of Taylor Made Cake Courses™️✓@cakesbyjanetaylor | 341K | — | baking | premium | View profile → |
| 21 | 332K | — | baking | premium | View profile → | |
| 22 |  Peter Sawkins✓@peter_bakes | 326K | — | baking | premium | View profile → |
| 23 |  Nicola Lamb✓@nicolaalamb | 318K | — | baking | premium | View profile → |
| 24 |  Omolara olateju✓@vdcake | 288K | — | baking | premium | View profile → |
| 25 |  Primrose Bakery✓@primrosebakery | 280K | — | baking | standard | View profile → |
| 26 | 280K | — | baking | standard | View profile → | |
| 27 |  VIKTORIJA SISKOVA || MACARONS | ARTISAN DESSERTS 🤎✓@viktoris_sweet_and_small | 268K | — | baking | standard | View profile → |
| 28 |  Georgia Green✓@georgiascakes | 264K | — | baking | standard | View profile → |
| 29 |  Violet Cakes by Claire Ptak✓@violetcakeslondon | 249K | — | baking | premium | View profile → |
| 30 |  Rachelles✓@rachellesbespokecakes | 248K | — | baking | standard | View profile → |
| 31 |  Jessie | Baking Content Creator✓@jessie.bakes.cakes | 243K | — | baking | standard | View profile → |
| 32 |  Benjamina✓@bakedbybenji | 240K | — | baking | premium | View profile → |
| 33 |  Biscuiteers✓@biscuiteersltd | 231K | — | baking | standard | View profile → |
| 34 |  Richard Bertinet✓@richardbertinet | 228K | — | baking | premium | View profile → |
| 35 |  Ravneet Gill Taiano✓@ravneeteats | 217K | — | baking | standard | View profile → |
| 36 | 216K | — | baking | standard | View profile → | |
| 37 |  Alice Fevronia✓@alice.fevronia | 209K | — | baking | standard | View profile → |
| 38 |  Juliet Sear✓@julietsear | 207K | — | baking | premium | View profile → |
| 39 | 204K | — | baking | standard | View profile → | |
| 40 |  Dylan Bachelet✓@dylanbachelet_ | 197K | — | baking | standard | View profile → |
| 41 |  Lungi ✨✓@lungisalwaysbaking | 185K | — | baking | premium | View profile → |
| 42 |  GAIL's✓@gailsbakery | 182K | — | baking | standard | View profile → |
| 43 |  Jasmine GBBO✓@jasmine.mitchell | 181K | — | baking | premium | View profile → |
| 44 |  Liam Charles✓@liamcbakes | 176K | — | baking | premium | View profile → |
| 45 |  michael chakraverty✓@mschakraverty | 172K | — | baking | standard | View profile → |
| 46 |  Julie Jones✓@julie_jonesuk | 172K | — | baking | premium | View profile → |
| 47 |  Eric Lanlard✓@eric_lanlard | 169K | — | baking | premium | View profile → |
| 48 |  Lily Bakes Cakes🍒✓@lily_bakes_cakes | 163K | — | baking | standard | View profile → |
| 49 |  Steven Carter-Bailey✓@spongecakesquaretin | 163K | — | baking | premium | View profile → |
| 50 | 162K | — | baking | standard | View profile → |
Hiring baking in united kingdom creators: what to look for
When hiring creators in the United Kingdom's baking segment, brands should consider the creator's engagement rate and follower demographics to ensure alignment with their target audience. It is important to evaluate the authenticity of the creator's content and their ability to showcase products organically within their baking tutorials or recipes. Additionally, brands should assess previous collaborations to gauge the creator's effectiveness in driving engagement and conversions. Establishing clear expectations and deliverables will also enhance the partnership's success.
Frequently asked questions
What is the average engagement rate for creators in the baking segment?
The average engagement rate for creators in the baking segment is 2.84%.
What are the typical pricing tiers for collaborations in this niche?
Pricing in this segment can vary widely based on creator reach and engagement, typically ranging from micro-influencer rates to higher tiers for those with larger followings.
How many creators are there in the United Kingdom's baking segment?
There are 192 creators in the United Kingdom's baking segment.