Top Automotive in United Kingdom Influencers in 2026
Zaver lists 388 vetted automotive in united kingdom influencers on Instagram, averaging 0.62% engagement with a median audience of 60,624 followers. The segment's biggest hubs are London, Chichester, Manchester. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The United Kingdom's automotive segment features a diverse array of 388 creators, each contributing to the vibrant landscape of automotive content. With an average engagement rate of 0.62%, these creators effectively connect with their audiences, fostering discussions and interactions around automotive topics. The median follower count stands at 60,624, indicating a substantial reach for many influencers within this niche. Top cities contributing to this segment include London, Chichester, and Manchester, highlighting key urban centers where automotive enthusiasts gather. Brands looking to engage with this segment may find valuable partnerships that resonate with a dedicated audience. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  McLaren Mastercard Formula 1 Team 🧡✓@mclarenf1 | 17M | — | automotive | elite | View profile → |
| 2 |  Aston Martin✓@astonmartin | 12M | — | automotive | elite | View profile → |
| 3 |  McLaren Automotive✓@mclarenauto | 11M | — | automotive | elite | View profile → |
| 4 |  Range Rover✓@rangerover | 10M | — | automotive | elite | View profile → |
| 5 |  Top Gear✓@topgear | 6.2M | — | automotive | elite | View profile → |
| 6 |  Cadillac Formula 1 Team✓@cadillacf1 | 3.6M | — | automotive | premium | View profile → |
| 7 |  FIA - Official account✓@fia.official | 3.2M | — | automotive | premium | View profile → |
| 8 |  Stake F1 Team KICK Sauber✓@stakef1team | 3.0M | — | automotive | elite | View profile → |
| 9 |  The Grand Tour✓@itsthegrandtour | 3.0M | — | automotive | elite | View profile → |
| 10 |  Richard Hammond✓@richardhammond | 2.3M | — | automotive | premium | View profile → |
| 11 |  MINI✓@mini | 2.3M | — | automotive | elite | View profile → |
| 12 |  Maximilian Chester | Pwuf Talks Cars✓@pwuftalkscars | 2.1M | — | automotive | premium | View profile → |
| 13 |  Awesome Earthmovers✓@awesome_earthmovers | 1.5M | — | automotive | premium | View profile → |
| 14 |  Car Throttle✓@carthrottle | 1.5M | — | automotive | standard | View profile → |
| 15 |  Goodwood Festival of Speed✓@fosgoodwood | 1.4M | — | automotive | premium | View profile → |
| 16 |  Yianni Charalambous✓@yiannimize | 1.2M | — | automotive | premium | View profile → |
| 17 |  Susie Wolff✓@susie_wolff | 1.2M | — | automotive | premium | View profile → |
| 18 |  DRIVETRIBE✓@drivetribe | 1.2M | — | automotive | elite | View profile → |
| 19 |  Gumball 3000✓@gumball3000 | 1.0M | — | automotive | premium | View profile → |
| 20 |  Zak Brown✓@zbrownceo | 1.0M | — | automotive | elite | View profile → |
| 21 |  Porsche GB✓@porsche_gb | 1.0M | — | automotive | elite | View profile → |
| 22 |  Honda Racing F1✓@hondaracingf1 | 993K | — | automotive | elite | View profile → |
| 23 |  Nissan Formula E Team✓@nismo | 986K | — | automotive | premium | View profile → |
| 24 |  Khyzyl Saleem✓@the_kyza | 978K | — | automotive | premium | View profile → |
| 25 |  SupercarsofLondon✓@supercarsoflondon | 846K | — | automotive | premium | View profile → |
| 26 |  Goodwood Road & Racing✓@goodwoodrrc | 776K | — | automotive | premium | View profile → |
| 27 |  Thornton Hundred✓@thorntonhundredmotorcycles | 754K | — | automotive | premium | View profile → |
| 28 |  Autosport✓@autosport | 690K | — | automotive | premium | View profile → |
| 29 |  Mercedes-Benz Cars UK✓@mercedesbenzuk | 633K | — | automotive | elite | View profile → |
| 30 |  Goodwood Revival✓@goodwoodrevival | 609K | — | automotive | premium | View profile → |
| 31 |  Silverstone✓@silverstonecircuit | 594K | — | automotive | premium | View profile → |
| 32 |  DirtFish✓@dirtfishrally | 571K | — | automotive | premium | View profile → |
| 33 |  F1 Authentics®✓@f1authentics | 532K | — | automotive | premium | View profile → |
| 34 |  Josh Wright✓@clickwright | 523K | — | automotive | premium | View profile → |
| 35 |  JCB✓@jcbmachines | 511K | — | automotive | premium | View profile → |
| 36 |  Footpatrol✓@footpatrol | 495K | — | automotive | premium | View profile → |
| 37 |  Oliver Solberg #99✓@oliversolberg01 | 486K | — | automotive | premium | View profile → |
| 38 |  Mike Brewer✓@mikebrewer | 471K | — | automotive | premium | View profile → |
| 39 |  Auto Finesse✓@autofinesse | 431K | — | automotive | standard | View profile → |
| 40 |  Rolls-Royce Plc✓@rollsroycegroup | 421K | — | automotive | elite | View profile → |
| 41 |  Becky Evans✓@queenb | 416K | — | automotive | premium | View profile → |
| 42 |  Meguiar's UK✓@meguiarsuk | 408K | — | automotive | premium | View profile → |
| 43 | 390K | — | automotive | standard | View profile → | |
| 44 |  Jon Clark✓@jbclark_ | 384K | — | automotive | standard | View profile → |
| 45 |  HARRY MAIN✓@harrymain | 381K | — | automotive | standard | View profile → |
| 46 |  Tom Gray✓@thatguygray | 380K | — | automotive | premium | View profile → |
| 47 |  Matthew Cathcart✓@matt_y14_ | 375K | — | automotive | standard | View profile → |
| 48 |  Prestige Cars®✓@prestigecarsofficial | 374K | — | automotive | standard | View profile → |
| 49 |  Sam | Seen Through Glass✓@seenthroughglass | 349K | — | automotive | premium | View profile → |
| 50 |  Option Drift✓@optiondrift | 348K | — | automotive | standard | View profile → |
Hiring automotive in united kingdom creators: what to look for
When hiring creators in the automotive segment, brands should prioritize engagement metrics and audience alignment. It is essential to assess the creator's average engagement rate and follower demographics to ensure they resonate with the target market. Additionally, reviewing past content for authenticity and relevance to the automotive niche can provide insights into the creator's potential effectiveness. Brands should also consider the creator's location, as urban centers like London, Chichester, and Manchester may offer unique opportunities for localized campaigns.
Frequently asked questions
What is the typical pricing for creators in the automotive segment?
Pricing can vary widely based on the creator's following and engagement, typically falling into tiers that reflect their influence and reach.
What is the average engagement rate for creators in this segment?
The average engagement rate for creators in the automotive segment in the United Kingdom is 0.62%.
How many creators are in the automotive segment in the United Kingdom?
There are 388 creators in the automotive segment in the United Kingdom.