Top Sports in Italy Influencers in 2026
Zaver lists 964 vetted sports in italy influencers on Instagram with a median audience of 41,198 followers. The segment's biggest hubs are Rome, Milan, Genova. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Italy · Sports segment consists of 964 creators, showcasing a diverse range of sports-related content. The median follower count among these creators is 41,198, indicating a substantial audience base. Top cities where these creators are located include Rome, Milan, and Genova, reflecting the popularity of sports in urban Italian settings. While the average engagement rate is not provided, marketers should consider the potential reach and influence of these creators within the sports niche. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Jannik Sinner✓@janniksin | 5.5M | — | sports | elite | View profile → |
| 2 |  Marialuisa Jacobelli✓@marialuisajacobelli_ | 5.0M | — | sports | elite | View profile → |
| 3 |  Sky Sport (Italia)✓@skysport | 4.1M | — | sports | premium | View profile → |
| 4 |  Oakley✓@oakley | 3.2M | — | sports | premium | View profile → |
| 5 |  EDOARDO SANTONOCITO✓@edoardosantonocito | 2.6M | — | sports | premium | View profile → |
| 6 |  Salmo✓@lebonwski | 2.6M | — | sports | premium | View profile → |
| 7 |  La Gazzetta dello Sport✓@gazzettadellosport | 1.9M | — | sports | premium | View profile → |
| 8 |  Matteo Berrettini✓@matberrettini | 1.9M | — | sports | elite | View profile → |
| 9 |  Francesco Bagnaia✓@pecco63 | 1.9M | — | sports | elite | View profile → |
| 10 |  Weston McKennie✓@west.mckennie | 1.6M | — | sports | premium | View profile → |
| 11 |  DAZN Italia✓@dazn_it | 1.4M | — | sports | premium | View profile → |
| 12 |  Giro d'Italia✓@giroditalia | 1.4M | — | sports | premium | View profile → |
| 13 |  Andrea Dovizioso✓@andreadovizioso | 1.4M | — | sports | premium | View profile → |
| 14 |  Beatrice Maria Vio Grandis✓@bebe_vio | 1.3M | — | sports | elite | View profile → |
| 15 |  Pertamina Enduro VR46 Racing Team✓@vr46racingteam | 1.3M | — | sports | elite | View profile → |
| 16 |  VR46RidersAcademy✓@vr46ridersacademyofficial | 1.2M | — | sports | premium | View profile → |
| 17 |  Ignazio Moser✓@ignaziomoser | 1.2M | — | sports | elite | View profile → |
| 18 |  Tony Cairoli✓@antoniocairoli | 1.1M | — | sports | premium | View profile → |
| 19 |  Mehdi Bennani✓@mehdibennani_25 | 1.1M | — | sports | premium | View profile → |
| 20 | 1.0M | — | sports | elite | View profile → | |
| 21 |  Sead Kolašinac✓@seadk6 | 963K | — | sports | premium | View profile → |
| 22 |  Sky Sport MotoGP✓@skysportmotogp | 945K | — | sports | premium | View profile → |
| 23 |  Kappa✓@kappa | 924K | — | sports | premium | View profile → |
| 24 |  Marco Bezzecchi✓@marcobez72 | 913K | — | sports | premium | View profile → |
| 25 |  Antonio Giovinazzi✓@antogiovinazzi99 | 887K | — | sports | elite | View profile → |
| 26 |  Lorenzo Musetti✓@lore_musetti | 848K | — | sports | elite | View profile → |
| 27 |  Carlotta Ferlito ♡✓@carlyferly | 836K | — | sports | premium | View profile → |
| 28 |  Italia Team✓@italiateam | 823K | — | sports | premium | View profile → |
| 29 | 757K | — | sports | premium | View profile → | |
| 30 |  Giulia Imperio✓@giuliaimperioo | 742K | — | sports | premium | View profile → |
| 31 | 727K | — | sports | premium | View profile → | |
| 32 |  Maduka Okoye✓@madukaokoye | 726K | — | sports | premium | View profile → |
| 33 |  Federica Masolin✓@federicamasolin | 726K | — | sports | premium | View profile → |
| 34 |  Franco Morbidelli✓@frankymorbido | 723K | — | sports | elite | View profile → |
| 35 |  Fabio Fognini✓@fabiofogna | 720K | — | sports | premium | View profile → |
| 36 |  ☀️ A M B R A ✨✓@ambravitielloreal | 720K | — | sports | premium | View profile → |
| 37 |  ᴰᴼᴿᴼᵀᴴᴱᴬ ᵂᴵᴱᴿᴱᴿ✓@dorothea_wierer | 708K | — | sports | premium | View profile → |
| 38 |  Sofia Goggia✓@iamsofiagoggia | 689K | — | sports | premium | View profile → |
| 39 | 674K | — | sports | premium | View profile → | |
| 40 |  Silvia Salis✓@silviasalis | 670K | — | sports | premium | View profile → |
| 41 |  Audi FIS Ski World Cup✓@fisalpine | 653K | — | sports | elite | View profile → |
| 42 | 643K | — | sports | standard | View profile → | |
| 43 |  Ceccon Thomas✓@ceccon_thomas | 640K | — | sports | premium | View profile → |
| 44 |  Paola Egonu✓@paolaegonu | 630K | — | sports | premium | View profile → |
| 45 |  BK8 Gresini Racing MotoGP✓@gresiniracing | 604K | — | sports | premium | View profile → |
| 46 |  Flavio Cobolli✓@flavio_cobbo | 602K | — | sports | elite | View profile → |
| 47 |  Alessia Orro✓@alessiaorro8 | 584K | — | sports | premium | View profile → |
| 48 |  adidas Italia✓@adidasita | 583K | — | sports | elite | View profile → |
| 49 |  Jack Vanore✓@jackvanore | 566K | — | sports | premium | View profile → |
| 50 |  Enea Bastianini✓@bestia23 | 550K | — | sports | premium | View profile → |
Hiring sports in italy creators: what to look for
When hiring creators in the Italy · Sports segment, brands should evaluate the creator's audience demographics to ensure alignment with their target market. Additionally, it is essential to assess the authenticity of the creator's engagement and content quality. Brands should also consider the creator's location, as top cities like Rome, Milan, and Genova may offer unique opportunities for localized campaigns. Understanding the creator's previous collaborations and their overall reputation in the sports niche can further guide the selection process.
Frequently asked questions
What is the typical pricing for creators in the Italy · Sports segment?
Pricing can vary based on factors such as follower count and engagement, but brands should expect to see a range of pricing tiers tailored to different campaign scopes.
What is the average engagement rate for creators in this segment?
The average engagement rate for creators in the Italy · Sports segment is not specified, but it is a critical metric for assessing potential influencer effectiveness.
What types of content do creators in this segment typically produce?
Creators in the Italy · Sports segment often produce content related to various sports, including training tips, event coverage, and personal experiences.