Top Cars in Italy Influencers in 2026
Zaver lists 82 vetted cars in italy influencers on Instagram with a median audience of 45,157 followers. The segment's biggest hubs are Milan, Bari, Trento. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
In the Italy · Cars segment, there are a total of 82 creators actively engaging with their audience. The median follower count among these creators stands at 45,157, indicating a substantial reach within the automotive niche. The top cities where these creators are based include Milan, Bari, and Trento, highlighting key urban centers for automotive interest in Italy. While the average engagement rate is not specified, brands should consider the potential for audience interaction based on the follower count and the creators' content strategies. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Scuderia Ferrari HP✓@scuderiaferrari | 21M | — | cars | elite | View profile → |
| 2 |  Maserati✓@maserati | 15M | — | cars | elite | View profile → |
| 3 |  Alfa Romeo✓@alfaromeoofficial | 1.9M | — | cars | elite | View profile → |
| 4 |  Car&Vintage✓@carvintage | 785K | — | cars | premium | View profile → |
| 5 |  Quattroruote✓@quattroruote | 597K | — | cars | premium | View profile → |
| 6 |  Alberto Naska✓@albertonaska | 590K | — | cars | premium | View profile → |
| 7 |  ELISA MAZZUCCHELLI✓@elisa_mazzucchelli | 437K | — | cars | standard | View profile → |
| 8 |  BMW Italia✓@bmwitalia | 333K | — | cars | premium | View profile → |
| 9 |  JAMIL✓@jamil.baida | 298K | — | cars | premium | View profile → |
| 10 |  Edoardo Jannone✓@eddyjanno | 281K | — | cars | standard | View profile → |
| 11 |  autoscout24it✓@autoscout24it | 245K | — | cars | standard | View profile → |
| 12 |  Motor1.com Italia✓@motor1italia | 220K | — | cars | premium | View profile → |
| 13 |  Nicoló Iammarino✓@passionemotori | 219K | — | cars | premium | View profile → |
| 14 |  Garage Italia Customs✓@garageitalia | 214K | — | cars | premium | View profile → |
| 15 |  DriveK Italia✓@drivekitalia | 205K | — | cars | standard | View profile → |
| 16 |  Irene Saderini✓@lasaderini | 188K | — | cars | premium | View profile → |
| 17 |  Marco 🇮🇹✓@marchettino | 185K | — | cars | standard | View profile → |
| 18 |  Eugenio Amos✓@automobili_amos | 150K | — | cars | premium | View profile → |
| 19 | 137K | — | cars | standard | View profile → | |
| 20 | 117K | — | cars | premium | View profile → | |
| 21 |  Formula Heroes✓@formula.heroes | 116K | — | cars | standard | View profile → |
| 22 | 116K | — | cars | premium | View profile → | |
| 23 | 102K | — | cars | premium | View profile → | |
| 24 |  Demis Quagliato®✓@demisquagliato | 101K | — | cars | standard | View profile → |
| 25 |  Beppe Ambrosini✓@beppeambrosini | 101K | — | cars | standard | View profile → |
| 26 |  Francesco Traino✓@thereal_fraxx | 84K | — | cars | standard | View profile → |
| 27 |  Federica Leone✓@ginevradellago | 82K | — | cars | standard | View profile → |
| 28 |  KESSEL✓@kessel_ch | 75K | — | cars | premium | View profile → |
| 29 | 74K | — | cars | premium | View profile → | |
| 30 | 72K | — | cars | premium | View profile → | |
| 31 |  Alessandro Rastrelli✓@ilrastro | 70K | — | cars | standard | View profile → |
| 32 | 70K | — | cars | standard | View profile → | |
| 33 | 67K | — | cars | premium | View profile → | |
| 34 |  Giacomo Ghermandi✓@giacomo_ghermandi | 64K | — | cars | premium | View profile → |
| 35 | 62K | — | cars | standard | View profile → | |
| 36 |  Carlotta Adreani✓@carlottaadreani | 58K | — | cars | premium | View profile → |
| 37 |  Play Solution - Wrapping Technology✓@auto_play_solution | 54K | — | cars | standard | View profile → |
| 38 |  Hyundai Italia✓@hyundai_italia | 54K | — | cars | premium | View profile → |
| 39 | 51K | — | cars | standard | View profile → | |
| 40 | 50K | — | cars | standard | View profile → | |
| 41 | 45K | — | cars | premium | View profile → | |
| 42 | 45K | — | cars | premium | View profile → | |
| 43 | 45K | — | cars | premium | View profile → | |
| 44 |  𝕮𝖗𝖎𝖘𝖙𝖆𝖑 𝕬𝖓𝖉𝖗𝖎𝖔𝖑𝖑𝖔✓@bluemooncri | 44K | — | cars | standard | View profile → |
| 45 | 42K | — | cars | standard | View profile → | |
| 46 | 42K | — | cars | standard | View profile → | |
| 47 | 41K | — | cars | premium | View profile → | |
| 48 |  SpeedRS Team✓@speedrs_team | 39K | — | cars | standard | View profile → |
| 49 |  Alessandra Vanzetto✓@alessandrasummer22 | 35K | — | cars | standard | View profile → |
| 50 |  Enrico Di Mauro 🇮🇹✓@brucegarage | 33K | — | cars | standard | View profile → |
Hiring cars in italy creators: what to look for
When hiring creators in the Italy · Cars segment, brands should prioritize alignment with their target audience and brand values. Evaluating the creator's content style, audience demographics, and engagement metrics is essential to ensure a good fit. Brands should also consider the creator's location, as those based in major cities like Milan may have access to a more engaged audience. Additionally, understanding the typical pricing tiers for collaborations can help brands budget effectively while maximizing their return on investment.
Frequently asked questions
What is the typical pricing for creators in the Italy · Cars segment?
Pricing can vary widely depending on the creator's reach and engagement, but brands should expect to see different tiers based on follower counts and engagement metrics.
What is the average engagement rate for creators in this segment?
The average engagement rate is not specified, but brands should analyze individual creators' engagement metrics to gauge potential effectiveness.
How many creators are there in the Italy · Cars segment?
There are a total of 82 creators in the Italy · Cars segment.