Top Personal-finance in India Influencers in 2026

155creators
131Kmedian followers
Mumbai · Chandigarh · Kochitop cities

Zaver lists 155 vetted personal-finance in india influencers on Instagram with a median audience of 131,252 followers. The segment's biggest hubs are Mumbai, Chandigarh, Kochi. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.

The personal finance segment in India comprises 155 creators who focus on various aspects of financial literacy and management. This niche has gained traction as more individuals seek guidance on budgeting, investing, and saving. The median follower count among these creators is 131,252, indicating a substantial audience reach. The top cities where these creators are based include Mumbai, Chandigarh, and Kochi, reflecting a diverse geographical representation. As the demand for financial advice continues to grow, brands looking to engage with this segment can leverage the expertise of these creators to connect with a financially aware audience. Some content may require brand review.

#CreatorFollowersERNichePrice tier
1Paytm✓@paytm3.9M—personal-financeeliteView profile →
2Angel One✓@angelone2.6M—personal-financeeliteView profile →
3Soniya✓@soniyavashist082.0M—personal-financepremiumView profile →
4Kowshik Maridi✓@kowshik_maridi1.9M—personal-financepremiumView profile →
5Sharad Kohli✓@sharad_kohli1.6M—personal-financepremiumView profile →
6Moneycontrol✓@moneycontrolcom1.5M—personal-financepremiumView profile →
7Business | Share Market | Finance✓@businessmindsetshindi1.4M—personal-financepremiumView profile →
8Anant Ladha✓@anantladha12341.3M—personal-financepremiumView profile →
9Rachana Phadke Ranade✓@ca_rachanaranade1.2M—personal-financepremiumView profile →
10Abbii Krish✓@abbii.krish1.1M—personal-financeeliteView profile →
11Abhijith V Nair✓@trade_traveler_abhijith1.0M—personal-financepremiumView profile →
12Pranjal Kamra✓@pranjalkamra918K—personal-financepremiumView profile →
13Bhanu Pathak✓@bhanu_pathak826K—personal-financepremiumView profile →
14Ujjawal Pahwa | Finance✓@cs.ujjawalpahwa815K—personal-financepremiumView profile →
15Vishnu Radhakrishnan✓@vishnu_radha_krishnan776K—personal-financepremiumView profile →
16Satyajit Banerjee✓@grownuptales765K—personal-financepremiumView profile →
17Anuj Singhal✓@_anujsinghal721K—personal-financepremiumView profile →
18Tarun Malhotra | Finance✓@tarunmalhotraaa665K—personal-financepremiumView profile →
19Ekta Bharti✓@modern.trading.official656K—personal-financepremiumView profile →
20Zeenat Kureshi | Business & GCC✓@zeennatkuresshi631K—personal-financepremiumView profile →
21Axis Bank✓@axisbank608K—personal-financestandardView profile →
22Motilal Oswal Wealth Management✓@motilaloswalgroup607K—personal-financepremiumView profile →
23Anuj Tiwari✓@anujtiwariofficial572K—personal-financepremiumView profile →
24ET Money✓@etmoney_official520K—personal-financepremiumView profile →
25Divyanshu Jain | Finance✓@divyanshu.jain520K—personal-financepremiumView profile →
26YES BANK✓@yes_bank516K—personal-financepremiumView profile →
27Vishnu Mohan✓@vishnu_porkulam_515K—personal-financepremiumView profile →
28CA Vaibhav Jain✓@ca.vaibhavjain500K—personal-financepremiumView profile →
29Ashutosh Pratihast✓@ashutoshpratihast495K—personal-financepremiumView profile →
30Anuj Paul, CFP®✓@anujpaul4485K—personal-financepremiumView profile →
31Kirttan Shah✓@kirtanshahcfp454K—personal-financepremiumView profile →
32Shivkumar Parthasarathy Iyengar✓@instantshiva449K—personal-financepremiumView profile →
33Mutual Funds Sahi Hai✓@mutualfundssahihai436K—personal-financepremiumView profile →
34Abhay Rajkumar✓@taxpro_abhay422K—personal-financestandardView profile →
35Deepinder Goyal✓@deepigoyal411K—personal-finance—View profile →
36Sonia Shenoy✓@_soniashenoy407K—personal-financepremiumView profile →
37Kushal Lodha✓@kushallodha548373K—personal-financepremiumView profile →
38SBI Card✓@sbicard_connect360K—personal-financepremiumView profile →
39Devansh Rai✓@devanshraiyt342K—personal-financestandardView profile →
40Gurleen Kaur Tikku✓@hareepatti335K—personal-financepremiumView profile →
41Goela School Of Finance✓@goela_school_of_finance319K—personal-financepremiumView profile →
42Zerodha✓@zerodhaonline318K—personal-financepremiumView profile →
43Yasmin Katheeja Allabakash✓@yasmin_allabakash318K—personal-financepremiumView profile →
44Rahul Kulkarni✓@rahulkulkarni_mutualfunds300K—personal-financestandardView profile →
45Vishal Aggarwal✓@profinance_vishal295K—personal-financepremiumView profile →
46CA Nikita Jindal | Finance & Career✓@ca.nikitajindal289K—personal-financepremiumView profile →
47IDFC FIRST Bank✓@idfcfirstbank272K—personal-financeeliteView profile →
48CRED✓@cred_club270K—personal-financepremiumView profile →
49Neeraj Arora✓@neerajaroraofficial268K—personal-financestandardView profile →
50VIKAS YADAV✓@thinklikevikas265K—personal-financestandardView profile →

Hiring personal-finance in india creators: what to look for

When hiring creators in the personal finance segment, brands should prioritize creators who demonstrate a clear understanding of financial concepts and possess a genuine connection with their audience. It is essential to evaluate their engagement metrics, even if specific averages are not available, to ensure they maintain an active and responsive community. Additionally, brands should consider the creator's alignment with their values and messaging, as authenticity is crucial in this niche. Collaborating with creators who have established credibility can enhance brand trust and effectiveness.

Frequently asked questions

What is the typical pricing for creators in the personal finance segment?

Pricing can vary widely based on the creator's reach and engagement, with tiers generally ranging from micro to macro influencers.

What is the average engagement rate for creators in this segment?

The average engagement rate for this segment is currently not available.

Which cities are most represented by creators in the personal finance niche?

The top cities include Mumbai, Chandigarh, and Kochi.