Top Ecommerce in Indonesia Influencers in 2026
Zaver lists 280 vetted ecommerce in indonesia influencers on Instagram with a median audience of 119,942 followers. The segment's biggest hubs are Jakarta, Bandung, Yogyakarta. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Ecommerce segment in Indonesia features a diverse group of 280 creators, showcasing a wide range of products and services. With a median follower count of 119,942, these creators have established significant reach within their audiences. The top cities where these creators are based include Jakarta, Bandung, and Yogyakarta, indicating a concentration of influencer activity in urban areas. While the average engagement rate is not provided, marketers should consider the potential for engagement based on follower metrics and audience demographics. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Shopee Indonesia 🇮🇩✓@shopee_id | 8.9M | — | ecommerce | standard | View profile → |
| 2 |  Tokopedia✓@tokopedia | 5.0M | — | ecommerce | standard | View profile → |
| 3 |  Official Lazada Indonesia✓@lazada_id | 3.2M | — | ecommerce | standard | View profile → |
| 4 | 2.5M | — | ecommerce | standard | View profile → | |
| 5 |  Vivi Novika✓@viviinovika | 2.5M | — | ecommerce | premium | View profile → |
| 6 |  Catheez✓@catherineealicia | 2.4M | — | ecommerce | elite | View profile → |
| 7 | 2.2M | — | ecommerce | standard | View profile → | |
| 8 | 2.1M | — | ecommerce | elite | View profile → | |
| 9 | 1.9M | — | ecommerce | premium | View profile → | |
| 10 |  rubylicious✓@myrubylicious | 1.8M | — | ecommerce | standard | View profile → |
| 11 | 1.7M | — | ecommerce | standard | View profile → | |
| 12 | 1.6M | — | ecommerce | standard | View profile → | |
| 13 |  Indrajegel✓@indrajegel | 1.3M | — | ecommerce | elite | View profile → |
| 14 | 1.3M | — | ecommerce | standard | View profile → | |
| 15 | 1.2M | — | ecommerce | premium | View profile → | |
| 16 |  RIDWAN NAIBAHO✓@lida_ridwan17 | 1.2M | — | ecommerce | standard | View profile → |
| 17 | 1.1M | — | ecommerce | standard | View profile → | |
| 18 |  Inspirasi Harimu!✓@vanillahijabcatalog | 1.0M | — | ecommerce | standard | View profile → |
| 19 | 1.0M | — | ecommerce | standard | View profile → | |
| 20 |  BRODO✓@bro.do | 1.0M | — | ecommerce | premium | View profile → |
| 21 | 869K | — | ecommerce | standard | View profile → | |
| 22 |  OLX Indonesia✓@olx_id | 862K | — | ecommerce | standard | View profile → |
| 23 |  ZALORA Indonesia✓@zaloraid | 860K | — | ecommerce | standard | View profile → |
| 24 |  DITSY OFFICIAL✓@ditsyofficial | 825K | — | ecommerce | standard | View profile → |
| 25 | 821K | — | ecommerce | standard | View profile → | |
| 26 |  Tokopedia Cantik✓@tokopediacantik | 793K | — | ecommerce | standard | View profile → |
| 27 |  Sarah Ayu✓@sarahayuh_ | 771K | — | ecommerce | premium | View profile → |
| 28 | 760K | — | ecommerce | standard | View profile → | |
| 29 |  Toko Handuk | Towels for Every Occasion✓@toko_handuk | 727K | — | ecommerce | standard | View profile → |
| 30 | 714K | — | ecommerce | standard | View profile → | |
| 31 |  RA AZIZAH✓@icha_atazen | 711K | — | ecommerce | standard | View profile → |
| 32 |  Hendra✓@hendrabrudy | 707K | — | ecommerce | premium | View profile → |
| 33 |  Nizar Lugatio✓@microboynizar | 691K | — | ecommerce | premium | View profile → |
| 34 | 660K | — | ecommerce | premium | View profile → | |
| 35 | 648K | — | ecommerce | standard | View profile → | |
| 36 | 608K | — | ecommerce | budget | View profile → | |
| 37 |  DHOT DESIGN✓@dhot.design | 558K | — | ecommerce | standard | View profile → |
| 38 | 556K | — | ecommerce | standard | View profile → | |
| 39 |  HADEED.OFFICIAL✓@hadeed.co | 547K | — | ecommerce | budget | View profile → |
| 40 | 539K | — | ecommerce | standard | View profile → | |
| 41 |  Benny Setiawan✓@bennym0za | 519K | — | ecommerce | standard | View profile → |
| 42 |  SUPPLIER KAOS, SETELAN & DRESS✓@luvluvjbr | 502K | — | ecommerce | budget | View profile → |
| 43 |  🍒 Nikita Kusuma✓@nikitakusuma | 499K | — | ecommerce | standard | View profile → |
| 44 |  IMPORTIR.ORG✓@importirorg | 497K | — | ecommerce | standard | View profile → |
| 45 | 492K | — | ecommerce | budget | View profile → | |
| 46 |  elsa safira✓@elsasafira_delonge | 458K | — | ecommerce | standard | View profile → |
| 47 | 437K | — | ecommerce | standard | View profile → | |
| 48 |  Koleksi Uang Indo✓@koleksi_uang_indo | 434K | — | ecommerce | standard | View profile → |
| 49 | 427K | — | ecommerce | standard | View profile → | |
| 50 | 389K | — | ecommerce | standard | View profile → |
Hiring ecommerce in indonesia creators: what to look for
When hiring creators in the Ecommerce segment, brands should prioritize creators with a strong understanding of their target audience and product alignment. Evaluating the creator's content style and previous collaborations can provide insight into their effectiveness in promoting products. Additionally, brands should consider the geographical location of creators, as those in top cities like Jakarta, Bandung, and Yogyakarta may have different audience dynamics. It is also essential to assess the creator's engagement levels and how they interact with their followers to ensure a successful partnership.
Frequently asked questions
What is the typical pricing for creators in the Ecommerce segment in Indonesia?
Pricing can vary widely based on creator reach and engagement, but brands should expect to see a range of price tiers depending on the creator's follower count and influence.
What is the average engagement rate for creators in this segment?
The average engagement rate for this segment is not specified, but it is an important metric for assessing creator effectiveness.
What geographical areas do these creators primarily operate in?
The top cities for creators in the Ecommerce segment include Jakarta, Bandung, and Yogyakarta.