Top City-guides in Spain Influencers in 2026
Zaver lists 71 vetted city-guides in spain influencers on Instagram with a median audience of 78,012 followers. The segment's biggest hubs are Seville, Bilbao, Barcelona. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Spain · City-guides segment features a total of 71 creators, each specializing in showcasing various cities across Spain. This niche is characterized by a median follower count of 78,012, indicating a strong potential reach for brands looking to engage with audiences interested in urban exploration and local culture. The top cities represented by these creators include Seville, Bilbao, and Barcelona, each offering unique insights and perspectives. Marketers can leverage these creators to promote tourism, local businesses, and cultural events, tapping into the vibrant lifestyle that these cities embody. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Madrid Secreto✓@madrid_secreto | 1.3M | — | city-guides | premium | View profile → |
| 2 |  Manu García del Moral / Secretos de Madrid✓@secretosdemadrid | 770K | — | city-guides | premium | View profile → |
| 3 |  Visit Barcelona✓@visitbarcelona | 580K | — | city-guides | premium | View profile → |
| 4 |  Valencia Secreta✓@valencia_secreta | 473K | — | city-guides | standard | View profile → |
| 5 |  Time Out Barcelona✓@timeoutbcn | 432K | — | city-guides | premium | View profile → |
| 6 |  CINTIA RAMIRO✓@cintiia_rm | 410K | — | city-guides | standard | View profile → |
| 7 | 365K | — | city-guides | standard | View profile → | |
| 8 |  Barbara Gant✓@barbygant | 365K | — | city-guides | standard | View profile → |
| 9 |  VERY DIFERENTE | Planes y resturantes en Madrid✓@madriddiferente | 275K | — | city-guides | standard | View profile → |
| 10 |  Ajuntament de Barcelona✓@barcelona_cat | 272K | — | city-guides | standard | View profile → |
| 11 |  Time Out Madrid✓@timeoutmadrid | 269K | — | city-guides | standard | View profile → |
| 12 |  Alicante Street Style - Elena Vidal✓@alicantestreetstyle | 269K | — | city-guides | standard | View profile → |
| 13 |  Vida de Madrid✓@vidademadrid | 263K | — | city-guides | standard | View profile → |
| 14 |  Enjoy Zaragoza✓@enjoyzaragoza | 246K | — | city-guides | standard | View profile → |
| 15 |  Como Mola Barcelona by Nacho Figueras✓@comomolabarcelona | 237K | — | city-guides | standard | View profile → |
| 16 |  La Roca Village✓@larocavillage | 178K | — | city-guides | standard | View profile → |
| 17 | 177K | — | city-guides | standard | View profile → | |
| 18 |  Sevilla✓@sevillaciudad | 156K | — | city-guides | standard | View profile → |
| 19 | 152K | — | city-guides | standard | View profile → | |
| 20 |  CITY OF BARCELONA✓@cityofbarcelona | 150K | — | city-guides | standard | View profile → |
| 21 |  Igor Vorobey ГИД БАРСЕЛОНА экскурсии по Барселоне✓@fotovorobey | 150K | — | city-guides | standard | View profile → |
| 22 |  Turned Local✓@turnedlocal | 144K | — | city-guides | standard | View profile → |
| 23 |  Ayuntamiento de Sevilla✓@ayto_sevilla | 141K | — | city-guides | — | View profile → |
| 24 |  Ciudad de Málaga✓@ayuntamientomalaga | 136K | — | city-guides | — | View profile → |
| 25 | 121K | — | city-guides | standard | View profile → | |
| 26 |  Un Buen Dia En Madrid✓@un_buen_dia_en_madrid | 117K | — | city-guides | standard | View profile → |
| 27 |  Valencia Enamora✓@valencia_enamora | 111K | — | city-guides | standard | View profile → |
| 28 |  Girona Secreta✓@gironasecreta | 104K | — | city-guides | premium | View profile → |
| 29 | 97K | — | city-guides | standard | View profile → | |
| 30 |  Turismo Benidorm✓@visitbenidorm | 90K | — | city-guides | standard | View profile → |
| 31 |  La agenda de Salamanca en Salamanca Vivela✓@salamancavivela | 88K | — | city-guides | standard | View profile → |
| 32 |  Don't Stop Madrid✓@dontstopmadrid | 86K | — | city-guides | standard | View profile → |
| 33 |  Centro Comercial Islazul✓@ccislazul | 83K | — | city-guides | standard | View profile → |
| 34 |  CRISTI GRANADOS | PLANES en SEVILLA✓@cristigranados | 81K | — | city-guides | standard | View profile → |
| 35 |  Dmitry Zherzdev 🇪🇸 ГИД БАРСЕЛОНА | ГИД В БАРСЕЛОНЕ ЭКСКУРСИИ✓@dmitry.bcn | 78K | — | city-guides | standard | View profile → |
| 36 |  Sergio camello✓@sergiocamello9 | 78K | — | city-guides | standard | View profile → |
| 37 |  Cristian Ubon✓@cristianubonn | 74K | — | city-guides | budget | View profile → |
| 38 |  Westfield La Maquinista✓@westfieldlamaquinista | 74K | — | city-guides | standard | View profile → |
| 39 |  intu Xanadú✓@intuxanadu | 70K | — | city-guides | standard | View profile → |
| 40 |  nicholas reyes✓@nicokings | 68K | — | city-guides | standard | View profile → |
| 41 |  Asier | LosMejoresDeMadrid✓@losmejoresdemadrid_ | 66K | — | city-guides | standard | View profile → |
| 42 |  Splau✓@ccsplau | 55K | — | city-guides | standard | View profile → |
| 43 |  Westfield Parquesur✓@westfieldparquesur | 55K | — | city-guides | standard | View profile → |
| 44 | 54K | — | city-guides | standard | View profile → | |
| 45 | 51K | — | city-guides | standard | View profile → | |
| 46 |  Marineda City✓@marinedacity | 50K | — | city-guides | standard | View profile → |
| 47 |  Bilbao [Udala - Ayuntamiento]✓@bilbao_udala | 40K | — | city-guides | — | View profile → |
| 48 |  Juan Carlos Caballero Montañes✓@jccaballerom | 40K | — | city-guides | standard | View profile → |
| 49 |  David Carbó✓@skain24 | 39K | — | city-guides | standard | View profile → |
| 50 |  Westfield Glòries✓@westfieldglories | 37K | — | city-guides | standard | View profile → |
Hiring city-guides in spain creators: what to look for
When hiring creators in the Spain · City-guides segment, brands should focus on the creator's alignment with their values and target audience. It is essential to evaluate the creator's engagement with their followers, as this can significantly impact the effectiveness of a marketing campaign. Brands should also consider the geographical relevance of the creator's content, ensuring it resonates with the intended market. Collaborating with creators who have a strong presence in the top cities can enhance visibility and engagement for localized campaigns.
Frequently asked questions
What is the average engagement rate for creators in this segment?
The average engagement rate for creators in the Spain · City-guides segment is not specified.
What should brands consider when setting a budget for collaborations?
Brands should look at typical pricing tiers, which can vary based on the creator's follower count and engagement levels.
How many creators are in the Spain · City-guides segment?
There are 71 creators in the Spain · City-guides segment.