Top Wellness in Brazil Influencers in 2026
Zaver lists 758 vetted wellness in brazil influencers on Instagram with a median audience of 62,063 followers. The segment's biggest hubs are São Paulo, Ribeirão Preto, Rio de Janeiro. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Brazil · Wellness segment comprises 758 creators who focus on health and wellness topics. These creators have a median follower count of 62,063, indicating a substantial reach within the niche. The top cities where these influencers are based include São Paulo, Ribeirão Preto, and Rio de Janeiro, suggesting a concentration of wellness content in urban areas. While the average engagement rate is not provided, it is an important metric for evaluating influencer effectiveness. Brands looking to collaborate in this segment should consider the unique characteristics of the audience and the creators' content styles. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 | 19M | — | wellness | premium | View profile → | |
| 2 | 8.9M | — | wellness | elite | View profile → | |
| 3 | 5.6M | — | wellness | premium | View profile → | |
| 4 | 4.9M | — | wellness | elite | View profile → | |
| 5 | 3.7M | — | wellness | elite | View profile → | |
| 6 | 2.4M | — | wellness | premium | View profile → | |
| 7 | 2.3M | — | wellness | elite | View profile → | |
| 8 | 2.3M | — | wellness | standard | View profile → | |
| 9 | 2.2M | — | wellness | elite | View profile → | |
| 10 | 2.2M | — | wellness | standard | View profile → | |
| 11 | 2.0M | — | wellness | premium | View profile → | |
| 12 | 1.9M | — | wellness | premium | View profile → | |
| 13 | 1.8M | — | wellness | premium | View profile → | |
| 14 | 1.7M | — | wellness | premium | View profile → | |
| 15 | 1.7M | — | wellness | elite | View profile → | |
| 16 | 1.6M | — | wellness | elite | View profile → | |
| 17 | 1.6M | — | wellness | premium | View profile → | |
| 18 | 1.5M | — | wellness | premium | View profile → | |
| 19 | 1.5M | — | wellness | premium | View profile → | |
| 20 | 1.4M | — | wellness | elite | View profile → | |
| 21 | 1.3M | — | wellness | premium | View profile → | |
| 22 | 1.3M | — | wellness | premium | View profile → | |
| 23 | 1.3M | — | wellness | standard | View profile → | |
| 24 | 1.2M | — | wellness | premium | View profile → | |
| 25 | 1.2M | — | wellness | premium | View profile → | |
| 26 | 1.2M | — | wellness | premium | View profile → | |
| 27 | 1.2M | — | wellness | premium | View profile → | |
| 28 | 1.1M | — | wellness | premium | View profile → | |
| 29 | 1.1M | — | wellness | premium | View profile → | |
| 30 | 1.0M | — | wellness | premium | View profile → | |
| 31 | 1.0M | — | wellness | premium | View profile → | |
| 32 | 961K | — | wellness | premium | View profile → | |
| 33 | 945K | — | wellness | premium | View profile → | |
| 34 | 942K | — | wellness | standard | View profile → | |
| 35 | 936K | — | wellness | standard | View profile → | |
| 36 | 891K | — | wellness | standard | View profile → | |
| 37 | 861K | — | wellness | standard | View profile → | |
| 38 | 840K | — | wellness | premium | View profile → | |
| 39 | 807K | — | wellness | premium | View profile → | |
| 40 | 776K | — | wellness | standard | View profile → | |
| 41 | 768K | — | wellness | standard | View profile → | |
| 42 | 757K | — | wellness | elite | View profile → | |
| 43 | 753K | — | wellness | premium | View profile → | |
| 44 | 638K | — | wellness | standard | View profile → | |
| 45 | 638K | — | wellness | premium | View profile → | |
| 46 | 620K | — | wellness | standard | View profile → | |
| 47 | 616K | — | wellness | premium | View profile → | |
| 48 | 598K | — | wellness | premium | View profile → | |
| 49 | 595K | — | wellness | standard | View profile → | |
| 50 | 592K | — | wellness | premium | View profile → |
Hiring wellness in brazil creators: what to look for
When hiring creators in the Brazil · Wellness segment, brands should focus on the alignment of values and messaging with the influencer's content. It is essential to assess the creator's engagement with their audience, as this can significantly impact campaign effectiveness. Additionally, brands should consider the geographical reach of the influencer, particularly in key cities like São Paulo and Rio de Janeiro. Understanding the creator's follower demographics will also help ensure that the partnership resonates with the target audience.
Frequently asked questions
What is the typical pricing for creators in this segment?
Pricing can vary widely based on the creator's reach and engagement. Brands should expect to negotiate based on these factors.
What is the average engagement rate for creators in the Brazil · Wellness segment?
The average engagement rate for this segment is not provided, but it is a critical metric for assessing influencer effectiveness.
What cities are most prominent for wellness creators in Brazil?
The top cities for wellness creators in Brazil include São Paulo, Ribeirão Preto, and Rio de Janeiro.