Top Toys in Brazil Influencers in 2026
Zaver lists 28 vetted toys in brazil influencers on Instagram with a median audience of 120,150 followers. The segment's biggest hubs are Rio de Janeiro, Araçatuba, São Miguel do Oeste. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Brazil · Toys segment features a total of 28 creators, each contributing to the vibrant landscape of toy-related content. This niche is characterized by a median follower count of 120,150, indicating a substantial audience reach. The top cities represented in this segment include Rio de Janeiro, Araçatuba, and São Miguel do Oeste, showcasing diverse regional engagement. While the average engagement rate is not available, marketers should consider the potential for interaction based on the follower count and the popularity of toys among various demographics. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Ri Happy✓@rihappy | 741K | — | toys | standard | View profile → |
| 2 |  Brinquedos Estrela✓@brinquedosestrela | 499K | — | toys | standard | View profile → |
| 3 |  Maíra Medeiros | Criadora de Conteúdo✓@mairamedeiros_ | 489K | — | toys | standard | View profile → |
| 4 |  Miracle Bonecas Reborn | Monickie Urbanjos✓@miraclerebornoficial | 431K | — | toys | premium | View profile → |
| 5 |  João e Maria - Casinhas Infantis | Playgrounds | Brinquedotecas✓@casinhasjoaoemaria | 377K | — | toys | premium | View profile → |
| 6 |  Criamigos Oficina de Ursos✓@criamigos | 317K | — | toys | standard | View profile → |
| 7 |  Maihub toys✓@diogomaihub | 277K | — | toys | standard | View profile → |
| 8 | 227K | — | toys | standard | View profile → | |
| 9 | 225K | — | toys | standard | View profile → | |
| 10 |  Moça do Pop | Funko Pop Original✓@mocadopop | 205K | — | toys | standard | View profile → |
| 11 |  DX TOYS✓@dxtoysbr | 166K | — | toys | standard | View profile → |
| 12 | 140K | — | toys | standard | View profile → | |
| 13 |  Miniaturas Agrícolas | Brasil✓@miniaturasagricolas | 128K | — | toys | standard | View profile → |
| 14 |  Luciany Galvão | bonecos de pano✓@lulinharte | 120K | — | toys | standard | View profile → |
| 15 |  Bendita Lagartixa✓@benditalagartixa | 108K | — | toys | standard | View profile → |
| 16 | 90K | — | toys | standard | View profile → | |
| 17 |  Arco-Íris Papelaria e Brinquedo✓@arcoirisuberaba | 58K | — | toys | budget | View profile → |
| 18 |  Action Figures®️✓@actionfigures_br | 58K | — | toys | standard | View profile → |
| 19 |  Bruno Santana✓@brunosantana03 | 39K | — | toys | standard | View profile → |
| 20 |  Gustavo Toledo✓@baudoandy | 36K | — | toys | standard | View profile → |
| 21 |  BrinkPark l Comércio de Brinquedos Grandes✓@brinkpark_brinquedos | 30K | — | toys | standard | View profile → |
| 22 |  ToyOca | Brinquedos Criativos✓@toyoca | 30K | — | toys | standard | View profile → |
| 23 |  Cuca Toys✓@cucatoys | 29K | — | toys | standard | View profile → |
| 24 |  Guaciara Brinquedos✓@guaciarabrinquedos | 29K | — | toys | standard | View profile → |
| 25 |  My Toy Brinquedos✓@mytoybrinquedos | 27K | — | toys | budget | View profile → |
| 26 |  Casa dos Brinquedos 🧸 Loja Infantil | Uberlândia✓@casadosbrinquedos.com.br | 22K | — | toys | standard | View profile → |
| 27 |  Papelbrinq - Papelaria & Brinquedos✓@papelbrinq | 16K | — | toys | standard | View profile → |
| 28 |  BR Action Figures✓@bractionfigures | 11K | — | toys | standard | View profile → |
Hiring toys in brazil creators: what to look for
When hiring creators in the Brazil · Toys segment, brands should prioritize creators with a strong connection to their audience and a clear understanding of toy trends. Evaluating the creator's content style and engagement with followers can provide insights into their effectiveness. Brands should also consider the geographical distribution of the creator's audience, particularly in key cities like Rio de Janeiro, Araçatuba, and São Miguel do Oeste, to ensure alignment with target markets.
Frequently asked questions
What is the average engagement rate for creators in this segment?
The average engagement rate for creators in the Brazil · Toys segment is not available.
What are the typical pricing tiers for collaborations in this segment?
Pricing tiers can vary widely based on creator reach and engagement, but brands should expect to negotiate based on the creator's follower count and content quality.
How many creators are there in the Brazil · Toys segment?
There are 28 creators in the Brazil · Toys segment.