Top Self-improvement in Brazil Influencers in 2026

1,149creators
72Kmedian followers
São Paulo · Recife · Goiâniatop cities

Zaver lists 1,149 vetted self-improvement in brazil influencers on Instagram with a median audience of 72,258 followers. The segment's biggest hubs are São Paulo, Recife, Goiânia. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.

In the Brazil Self-improvement segment, there are currently 1,149 creators actively engaging with audiences. This niche focuses on personal development and growth, appealing to a wide range of individuals seeking to enhance their lives. The median follower count among these creators is 72,258, indicating a substantial reach within the community. Notably, the top cities where these creators are based include São Paulo, Recife, and Goiânia, suggesting a concentration of self-improvement content in urban areas. Brands looking to connect with audiences in this segment may find valuable opportunities for collaboration, as the creators are positioned to influence their followers' personal growth journeys. Some content may require brand review.

#CreatorFollowersERNichePrice tier
1Pablo Marçal✓@pablomarcal113M - self-improvementeliteOpen profile ↗
2Resiliência Humana✓@resiliencia_humana13M - self-improvementpremiumOpen profile ↗
3Mariana Rios✓@marianarios11M - self-improvementstandardOpen profile ↗
4John Leitão✓@johnleitao9.3M - self-improvementpremiumOpen profile ↗
5Paulo Vieira✓@paulovcoach6.2M - self-improvementpremiumOpen profile ↗
6Camila Vieira✓@camilavieira4.4M - self-improvementpremiumOpen profile ↗
7Motivação & Cortes de Podcast✓@motivei4.3M - self-improvementstandardOpen profile ↗
8TALITHA PEREIRA✓@talithapereira3.9M - self-improvementpremiumOpen profile ↗
9Jacob Petry✓@jacobpetry3.8M - self-improvementpremiumOpen profile ↗
10Reflexão | Rotina | Estilo de Vida✓@eusou_capaz3.8M - self-improvementpremiumOpen profile ↗
11Lipe Galhardo✓@lipegalhardo3.6M - self-improvementpremiumOpen profile ↗
12Rick Chesther da Silva✓@rick_chesther3.3M - self-improvementeliteOpen profile ↗
13Diego Santana Correa Oliveira✓@soldado_correa_803.1M - self-improvementpremiumOpen profile ↗
14Bruno Lima✓@brunolima_3.1M - self-improvementpremiumOpen profile ↗
15FABIANA BERTOTTI | SUPERCOMUNICAÇÃO✓@fabibertotti3.1M - self-improvementpremiumOpen profile ↗
16Thales Starling✓@vikingthales2.9M - self-improvementeliteOpen profile ↗
17Fernanda Lacerda✓@fernandalacerda_oficial2.8M - self-improvementeliteOpen profile ↗
18Você é sábio✓@voceesabio2.7M - self-improvementeliteOpen profile ↗
19Paulo Vieira✓@paulovieira.oficial2.6M - self-improvementpremiumOpen profile ↗
20Aline Winrley✓@alinewirley2.4M - self-improvementeliteOpen profile ↗
21Euaconselho✓@euaconselho2.3M - self-improvementpremiumOpen profile ↗
22P E L U Q U E R O 🇧🇷✓@robsonpeluquero2.3M - self-improvementpremiumOpen profile ↗
23Rafael Cardoso✓@rafaelcardoso92.3M - self-improvementpremiumOpen profile ↗
24Mary Petrin✓@marianypetrin2.2M - self-improvementpremiumOpen profile ↗
25Criss Paiva (com dois s)✓@crisspaiva2.2M - self-improvementstandardOpen profile ↗
26Hélio Couto✓@helio.couto2.1M - self-improvementpremiumOpen profile ↗
27Rafael Aires✓@rafael.airess2.1M - self-improvementpremiumOpen profile ↗
28Eduardo A. Macena | Reflexões✓@poetei1.9M - self-improvementpremiumOpen profile ↗
29D E B O R A P O R T O✓@deboraportooficial1.8M - self-improvementpremiumOpen profile ↗
3050emais✓@50emais1.8M - self-improvementpremiumOpen profile ↗
31Laís De Andrade✓@laiscrisostomoaguiar1.8M - self-improvementpremiumOpen profile ↗
32Shirleyson Kaisser✓@kaisser1.7M - self-improvementpremiumOpen profile ↗
33Geronimo Theml | Coach 🔹✓@geronimotheml1.7M - self-improvementpremiumOpen profile ↗
34Fred Elboni✓@fredelboni1.7M - self-improvementpremiumOpen profile ↗
35Obvious✓@obvious.cc1.6M - self-improvementpremiumOpen profile ↗
36Márcio Micheli✓@marciomicheli1.6M - self-improvementeliteOpen profile ↗
37Rodrigo Pimentel✓@rodrig_pimentel1.6M - self-improvementpremiumOpen profile ↗
38BETTINA RUDOLPH 💙✨✓@berudolph1.6M - self-improvementstandardOpen profile ↗
39Tamara kastro✨✓@_tamarakaa1.5M - self-improvementpremiumOpen profile ↗
40ʀᴇɴᴀᴛᴏ & ᴄʀɪsᴛɪᴀɴᴇ ᴄᴀʀᴅᴏsᴏ 🇧🇷✓@renatocardosooficial1.5M - self-improvementstandardOpen profile ↗
41Bruna Vieira✓@brunavieira1.5M - self-improvementstandardOpen profile ↗
42Ricardo Ventura✓@naomintapramimoficial1.5M - self-improvementpremiumOpen profile ↗
43Bruno Alex✓@entreparabrisa1.5M - self-improvementpremiumOpen profile ↗
44Marcos Bulhões✓@marcosbulhoes1.5M - self-improvementstandardOpen profile ↗
45Isa Reis ︎✓@isareis1.5M - self-improvementpremiumOpen profile ↗
46João Melo✓@ojoaovitormelo1.4M - self-improvementpremiumOpen profile ↗
47Dani Sabino✓@danisabino.11.4M - self-improvementpremiumOpen profile ↗
48Fhelipe Gomes✓@fhelipegomes1.4M - self-improvementeliteOpen profile ↗
49Chárlles✓@charllesdi1.4M - self-improvementstandardOpen profile ↗
50júlia vieira | produtividade & propósito✓@juliasaraivavieira1.4M - self-improvementpremiumOpen profile ↗

Hiring self-improvement in brazil creators: what to look for

When hiring creators in the Brazil Self-improvement segment, brands should prioritize authenticity and alignment with their values. It's essential to assess the creator's engagement with their audience, as a higher engagement rate often translates to more effective communication of brand messages. Brands should also consider the creator's content style and how it resonates with their target demographic. Additionally, reviewing previous collaborations can provide insights into the creator's effectiveness in promoting products or services. Understanding the creator's follower demographics can further enhance targeting strategies.

Frequently asked questions

What is the typical pricing for creators in this segment?

Pricing for creators in the Brazil Self-improvement segment can vary widely based on factors such as follower count and engagement. Brands should expect to see price tiers that reflect these variables.

What is the average engagement rate for creators in this segment?

The average engagement rate for creators in the Brazil Self-improvement segment is currently not available.

What are the top cities for creators in this segment?

The top cities for creators in the Brazil Self-improvement segment include São Paulo, Recife, and Goiânia.