Top Real-estate in Brazil Influencers in 2026
Zaver lists 999 vetted real-estate in brazil influencers on Instagram with a median audience of 25,422 followers. The segment's biggest hubs are São Paulo, Goiânia, Balneário Camboriú. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
In the Brazil real-estate segment, there are 999 creators actively engaging with audiences. This niche has a median follower count of 25,422, indicating a substantial reach among potential clients and customers. The top cities for these creators include São Paulo, Goiânia, and Balneário Camboriú, reflecting key urban markets where real estate activity is vibrant. While the average engagement rate is not specified, the creator count and follower metrics suggest a robust environment for brand partnerships. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Reynaldo Costa✓@reycosta | 3.2M | - | real-estate | premium | Open profile ↗ |
| 2 |  Amanda Alves✓@amandaalveseng | 2.2M | - | real-estate | premium | Open profile ↗ |
| 3 |  MORGANA SANTANA METZNER✓@morganasantanaoficial | 1.9M | - | real-estate | elite | Open profile ↗ |
| 4 |  Grupo Tauá De Hotéis✓@tauaresorts | 1.4M | - | real-estate | premium | Open profile ↗ |
| 5 | 1.4M | - | real-estate | elite | Open profile ↗ | |
| 6 |  Sophia Martins✓@sophiamartins_sp | 1.2M | - | real-estate | premium | Open profile ↗ |
| 7 |  Daniela Schiarreta✓@danielaschiarretaoficial | 1.2M | - | real-estate | elite | Open profile ↗ |
| 8 | 1.1M | - | real-estate | standard | Open profile ↗ | |
| 9 |  Freitas Leiloeiro✓@freitasleiloeiro | 1.1M | - | real-estate | premium | Open profile ↗ |
| 10 |  MRV✓@mrv | 978K | - | real-estate | standard | Open profile ↗ |
| 11 |  Abrão Meron✓@abraomeron | 964K | - | real-estate | standard | Open profile ↗ |
| 12 |  Paulo Cirilo✓@textobompraler | 950K | - | real-estate | premium | Open profile ↗ |
| 13 |  Andre Penazzi Guedes Pereira✓@andrepenazzigp | 930K | - | real-estate | elite | Open profile ↗ |
| 14 | 918K | - | real-estate | premium | Open profile ↗ | |
| 15 | 873K | - | real-estate | premium | Open profile ↗ | |
| 16 |  CLAUDIO BIDARRA | CORRETOR DE IMÓVEIS✓@bidarracorretor | 818K | - | real-estate | premium | Open profile ↗ |
| 17 |  Priscila Perini✓@priscilaperini_ | 752K | - | real-estate | standard | Open profile ↗ |
| 18 | 697K | - | real-estate | standard | Open profile ↗ | |
| 19 | 613K | - | real-estate | premium | Open profile ↗ | |
| 20 |  Henrique Dantas✓@dimanobras.alagoas | 604K | - | real-estate | elite | Open profile ↗ |
| 21 |  Tassio Renam | Leilão✓@tassiorenam | 551K | - | real-estate | premium | Open profile ↗ |
| 22 |  Guilherme Machado | Quebre As Regras✓@guilhermemachadooficial | 520K | - | real-estate | premium | Open profile ↗ |
| 23 |  Mariane Menezes | Imóveis em Franca Sp✓@marianeemenezes | 517K | - | real-estate | premium | Open profile ↗ |
| 24 |  Elenilda Leite✓@explicandoconsorcio | 496K | - | real-estate | standard | Open profile ↗ |
| 25 |  Construtora Tenda✓@construtoratenda | 487K | - | real-estate | premium | Open profile ↗ |
| 26 | 482K | - | real-estate | premium | Open profile ↗ | |
| 27 | 475K | - | real-estate | elite | Open profile ↗ | |
| 28 | 463K | - | real-estate | standard | Open profile ↗ | |
| 29 |  Maria Lucia Claudio | BUSINESS WOMAN✓@marialuciaclaudio | 450K | - | real-estate | premium | Open profile ↗ |
| 30 |  Lucas Felt | Imóveis em Alphaville✓@feltnegociosimobiliarios | 443K | - | real-estate | premium | Open profile ↗ |
| 31 |  Rafael Brito iBroker✓@rafaelbritobr | 435K | - | real-estate | standard | Open profile ↗ |
| 32 | 423K | - | real-estate | standard | Open profile ↗ | |
| 33 | 421K | - | real-estate | premium | Open profile ↗ | |
| 34 |  TACYO✓@tacyo | 417K | - | real-estate | premium | Open profile ↗ |
| 35 |  Fabricio Costa✓@fabricio_ofc_costa | 404K | - | real-estate | standard | Open profile ↗ |
| 36 |  Guilherme Nogueira | Corretor de Imóveis✓@guilhermenogueirabh | 395K | - | real-estate | premium | Open profile ↗ |
| 37 |  Tamara Stief✓@ta_ma_ra_s | 387K | - | real-estate | standard | Open profile ↗ |
| 38 |  PALOMA MARQUES✓@pa1omona___ | 381K | - | real-estate | premium | Open profile ↗ |
| 39 |  Nathan Carlos l Imóveis em Alphaville✓@nathancarlos_8 | 371K | - | real-estate | elite | Open profile ↗ |
| 40 | 367K | - | real-estate | standard | Open profile ↗ | |
| 41 | 360K | - | real-estate | standard | Open profile ↗ | |
| 42 |  Samuel Ribeiro✓@samuel.ribeiroimoveis | 357K | - | real-estate | premium | Open profile ↗ |
| 43 |  Refúgios Urbanos✓@refugios_urbanos | 350K | - | real-estate | premium | Open profile ↗ |
| 44 | 335K | - | real-estate | premium | Open profile ↗ | |
| 45 | 327K | - | real-estate | elite | Open profile ↗ | |
| 46 | 314K | - | real-estate | premium | Open profile ↗ | |
| 47 |  Mercado Imobiliário✓@publicidadeimobiliaria | 314K | - | real-estate | standard | Open profile ↗ |
| 48 |  Rafael Ferraz | Crédito Imobiliário✓@orafael.ferraz | 304K | - | real-estate | standard | Open profile ↗ |
| 49 | 296K | - | real-estate | standard | Open profile ↗ | |
| 50 |  Gilmar Emmendoerfer✓@gilmaremmendoerfercorretor | 286K | - | real-estate | premium | Open profile ↗ |
Hiring real-estate in brazil creators: what to look for
When hiring creators in the Brazil real-estate segment, brands should consider the creator's audience demographics, engagement patterns, and content quality. It's essential to evaluate how well the creator's style aligns with the brand's messaging and target market. Additionally, understanding the creator's reach in relevant cities, such as São Paulo and Goiânia, can enhance the effectiveness of campaigns. Brands should also assess previous collaborations to gauge the creator's ability to drive interest and conversions in the real estate market.
Frequently asked questions
What is the typical pricing for creators in this segment?
Pricing can vary significantly based on the creator's reach and engagement, but brands should expect to see a range of price tiers based on follower count and campaign scope.
What is the average engagement rate for creators in the Brazil real-estate segment?
The average engagement rate is not specified, but evaluating individual creators' metrics can provide insight into their effectiveness.
What cities are most prominent for real-estate creators in Brazil?
The top cities include São Paulo, Goiânia, and Balneário Camboriú.