Top Pop-culture in Brazil Influencers in 2026
Zaver lists 39 vetted pop-culture in brazil influencers on Instagram with a median audience of 93,034 followers. The segment's biggest hubs are SΓ£o Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
The Brazil Pop-culture segment features a diverse group of 39 creators who engage audiences with content related to entertainment, trends, and cultural phenomena. This segment is characterized by a median follower count of 93,034, indicating a substantial reach among the creators. SΓ£o Paulo emerges as the top city, suggesting a concentrated hub of pop-culture influence. While the average engagement rate is not specified, marketers should consider that engagement is a critical metric for assessing the effectiveness of collaborations in this vibrant niche. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Ei Nerdβ@einerd.com.br | 2.5M | - | pop-culture | standard | Open profile β |
| 2 |  Adalberto Netoβ@oadalbertoneto | 761K | - | pop-culture | standard | Open profile β |
| 3 |  MariMoon <3β@marimoon | 716K | - | pop-culture | standard | Open profile β |
| 4 |  Papelpopβ@papelpop | 547K | - | pop-culture | standard | Open profile β |
| 5 | 460K | - | pop-culture | standard | Open profile β | |
| 6 |  Luiza Nettoβ@luizanetto97 | 397K | - | pop-culture | standard | Open profile β |
| 7 |  todateenβ@todateen | 362K | - | pop-culture | standard | Open profile β |
| 8 |  ππ«π’ππ₯π ππ¨π©ππ¬β@casinha_da_ariella_dorameira | 270K | - | pop-culture | standard | Open profile β |
| 9 | 228K | - | pop-culture | standard | Open profile β | |
| 10 | 173K | - | pop-culture | standard | Open profile β | |
| 11 |  Jeska Greccoβ@jeskagrecco | 155K | - | pop-culture | standard | Open profile β |
| 12 | 150K | - | pop-culture | standard | Open profile β | |
| 13 |  Nativoβ@djnativo_pop | 149K | - | pop-culture | standard | Open profile β |
| 14 |  Layla Chiuβ@laylachiiu | 127K | - | pop-culture | standard | Open profile β |
| 15 |  Atrevidaβ@revista_atrevida | 120K | - | pop-culture | standard | Open profile β |
| 16 |  AimeΜe Espinosaβ@aimee.aespinosa | 117K | - | pop-culture | standard | Open profile β |
| 17 |  Nerdonautasβ@nerdonautas | 115K | - | pop-culture | standard | Open profile β |
| 18 |  Mari Bianchiniβ@marisbianchini | 113K | - | pop-culture | standard | Open profile β |
| 19 | 96K | - | pop-culture | standard | Open profile β | |
| 20 | 93K | - | pop-culture | standard | Open profile β | |
| 21 |  Paula Carvalho Jolyβ@paulacarvalhojoly | 86K | - | pop-culture | standard | Open profile β |
| 22 |  Geekβ@lucasmgeek | 77K | - | pop-culture | standard | Open profile β |
| 23 |  Bruno | All Nerdsβ@allnerdss | 67K | - | pop-culture | standard | Open profile β |
| 24 |  Bruna Loschiβ@abrunaloschi | 47K | - | pop-culture | standard | Open profile β |
| 25 | 46K | - | pop-culture | standard | Open profile β | |
| 26 |  Pablo Peixotoβ@qu4trocoisas | 45K | - | pop-culture | standard | Open profile β |
| 27 |  Diego Toledoβ@diegotoledox | 42K | - | pop-culture | standard | Open profile β |
| 28 |  YΓ‘scara Xavierβ@yascaraxavier | 38K | - | pop-culture | standard | Open profile β |
| 29 |  Paulo CorrΓͺa | Cultura Popβ@paulorcorrea | 32K | - | pop-culture | standard | Open profile β |
| 30 |  Thamy Azevedo Cosplay Creator Geek πΈβ@thamyazevedo | 29K | - | pop-culture | standard | Open profile β |
| 31 |  Pop Creature | Marcelo RogΓ©rioβ@popcreaturebr | 23K | - | pop-culture | premium | Open profile β |
| 32 |  Sarah Bevevinoβ@sarahbevevino | 20K | - | pop-culture | standard | Open profile β |
| 33 |  Daniel de Moraesβ@danieldemoraes | 16K | - | pop-culture | standard | Open profile β |
| 34 |  Tabatha de Lacerdaβ@tabathalacerda | 15K | - | pop-culture | standard | Open profile β |
| 35 |  Ruand Portoβ@ruandporto | 13K | - | pop-culture | standard | Open profile β |
| 36 |  Murilo Ronchiβ@omuriloronchi | 13K | - | pop-culture | standard | Open profile β |
| 37 |  NICOβ@niconoal | 12K | - | pop-culture | standard | Open profile β |
| 38 | 11K | - | pop-culture | standard | Open profile β | |
| 39 | 7.8K | - | pop-culture | budget | Open profile β |
Hiring pop-culture in brazil creators: what to look for
When hiring creators in the Brazil Pop-culture segment, brands should prioritize engagement metrics, audience demographics, and content alignment with brand values. It is essential to evaluate how well the creator's style resonates with their followers and whether their content can effectively convey the brand message. Additionally, understanding the creator's influence within their top city, SΓ£o Paulo, can provide insights into local market trends and preferences.
Frequently asked questions
What is the typical pricing for creators in this segment?
Pricing can vary widely based on the creator's reach and engagement, typically falling into several tiers.
What is the average engagement rate for creators in the Brazil Pop-culture segment?
The average engagement rate for this segment is not specified.
How many creators are in the Brazil Pop-culture segment?
There are 39 creators in the Brazil Pop-culture segment.