Top Personal-finance in Brazil Influencers in 2026
Zaver lists 582 vetted personal-finance in brazil influencers on Instagram with a median audience of 46,307 followers. The segment's biggest hubs are São Paulo, Brasília, Miami. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Brazil Personal-finance segment consists of 582 creators who focus on financial topics relevant to the Brazilian audience. This segment has a median follower count of 46,307, indicating a substantial reach among its influencers. The top cities where these creators are based include São Paulo, Brasília, and Miami, suggesting a diverse geographic presence. Brands looking to engage with this segment should consider the unique financial landscape of Brazil and how these creators can effectively communicate financial literacy and advice to their followers. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Thiago Nigro | O Primo Rico✓@thiago.nigro | 11M | — | personal-finance | premium | View profile → |
| 2 |  Diego Aguiar✓@realdiegoaguiar | 11M | — | personal-finance | premium | View profile → |
| 3 |  Carol Dias✓@caroldias | 7.2M | — | personal-finance | elite | View profile → |
| 4 |  Celsilene Rego✓@manireggo | 5.2M | — | personal-finance | premium | View profile → |
| 5 |  Rosy Pires✓@rosypires_ | 4.7M | — | personal-finance | premium | View profile → |
| 6 |  Patrick Belmiro✓@patrickbelmiro | 4.0M | — | personal-finance | premium | View profile → |
| 7 | 3.8M | — | personal-finance | premium | View profile → | |
| 8 |  Nubank✓@nubank | 3.6M | — | personal-finance | elite | View profile → |
| 9 |  Nathalia Arcuri✓@nathaliaarcuri | 3.6M | — | personal-finance | elite | View profile → |
| 10 |  Eduardo Feldberg l Primo Pobre✓@eduardofeldberg | 3.5M | — | personal-finance | premium | View profile → |
| 11 |  Bruno Perini✓@bruno_perini | 3.3M | — | personal-finance | elite | View profile → |
| 12 |  Uélicon Venâncio | Maior especialista financeiro do Brasil 🇧🇷✓@ueliconvenancio | 3.1M | — | personal-finance | premium | View profile → |
| 13 |  InfoMoney✓@infomoney | 2.8M | — | personal-finance | premium | View profile → |
| 14 |  CAIXA✓@caixa | 2.6M | — | personal-finance | premium | View profile → |
| 15 |  Gabriel Navarro✓@navarro | 1.9M | — | personal-finance | premium | View profile → |
| 16 |  Beth Russo✓@bethrusso | 1.8M | — | personal-finance | premium | View profile → |
| 17 |  Gustavo Cerbasi 🇧🇷✓@gustavocerbasi | 1.8M | — | personal-finance | premium | View profile → |
| 18 |  Diego Aguiar✓@notfakediego | 1.7M | — | personal-finance | premium | View profile → |
| 19 |  GLAU BORGES✓@glauborgess | 1.7M | — | personal-finance | elite | View profile → |
| 20 |  Matheus Aleixo✓@matheus_mek | 1.7M | — | personal-finance | premium | View profile → |
| 21 |  Régis Meneses✓@conquisteosucesso | 1.6M | — | personal-finance | premium | View profile → |
| 22 |  Mercado Pago Brasil✓@mercadopagobr | 1.5M | — | personal-finance | elite | View profile → |
| 23 |  Eduardo Moreira✓@eduardomoreirareal | 1.4M | — | personal-finance | premium | View profile → |
| 24 |  Papai Financeiro® | Thiago Godoy✓@papaifinanceiro | 1.4M | — | personal-finance | premium | View profile → |
| 25 |  Robson Calabianqui✓@fuinhar | 1.2M | — | personal-finance | elite | View profile → |
| 26 |  𝙅𝙤ã𝙤 𝙆𝙚𝙥𝙡𝙚𝙧✓@joaokepler | 1.2M | — | personal-finance | premium | View profile → |
| 27 | 1.1M | — | personal-finance | standard | View profile → | |
| 28 |  Kauan✓@kauan | 1.1M | — | personal-finance | premium | View profile → |
| 29 | 1.1M | — | personal-finance | standard | View profile → | |
| 30 |  Empiricus✓@empiricus | 1.0M | — | personal-finance | premium | View profile → |
| 31 | 967K | — | personal-finance | standard | View profile → | |
| 32 |  Inter, seu Super App Financeiro✓@interbr | 950K | — | personal-finance | premium | View profile → |
| 33 | 905K | — | personal-finance | elite | View profile → | |
| 34 |  PicPay✓@picpay | 879K | — | personal-finance | elite | View profile → |
| 35 |  PagBank✓@pagbank | 862K | — | personal-finance | premium | View profile → |
| 36 |  Méliuz✓@meliuzoficial | 860K | — | personal-finance | standard | View profile → |
| 37 |  José Kobori✓@josekobori | 844K | — | personal-finance | premium | View profile → |
| 38 |  Genial Investimentos✓@genialinvestimentos | 839K | — | personal-finance | premium | View profile → |
| 39 |  Rob Correa✓@rob.correa | 824K | — | personal-finance | premium | View profile → |
| 40 |  Charles Mendlowicz✓@charles.wicz | 791K | — | personal-finance | premium | View profile → |
| 41 | 783K | — | personal-finance | premium | View profile → | |
| 42 |  Nubank Ultravioleta✓@nubank_ultravioleta | 774K | — | personal-finance | premium | View profile → |
| 43 |  Livelo✓@livelo | 750K | — | personal-finance | standard | View profile → |
| 44 |  ⠀⠀⠀⠀⠀Fernanda✓@fernandapenido | 740K | — | personal-finance | premium | View profile → |
| 45 |  Samuel Procopio✓@samuelprocopio | 731K | — | personal-finance | premium | View profile → |
| 46 |  Luciana Fiaux✓@dominesuasfinancas | 690K | — | personal-finance | budget | View profile → |
| 47 |  Mirna Borges | Investimentos e Finanças✓@mirna_economirna | 685K | — | personal-finance | premium | View profile → |
| 48 |  Faria Lima Elevator✓@farialima.elevator | 671K | — | personal-finance | premium | View profile → |
| 49 |  Charlesson Campos | Mentoria Financeira✓@doutor.equilibrio | 649K | — | personal-finance | premium | View profile → |
| 50 |  Sol Dantas | Estrategista Financeira✓@soldantas_ | 646K | — | personal-finance | premium | View profile → |
Hiring personal-finance in brazil creators: what to look for
When hiring creators in the Brazil Personal-finance segment, brands should prioritize the creator's understanding of local financial issues and their ability to convey complex information in an accessible manner. It is also important to evaluate the creator's audience demographics to ensure alignment with the brand's target market. Brands should consider the creator's engagement with their audience, as higher engagement rates often translate to more effective communication and influence. Additionally, reviewing past collaborations can provide insights into the creator's style and effectiveness.
Frequently asked questions
What is the average engagement rate for creators in this segment?
The average engagement rate for creators in the Brazil Personal-finance segment is not specified.
What are typical pricing tiers for collaborations with these creators?
Pricing for collaborations can vary widely, but brands should expect to see a range of pricing tiers based on the creator's follower count and engagement.
How many creators are in the Brazil Personal-finance segment?
There are 582 creators in the Brazil Personal-finance segment.