Top Personal-finance in Brazil Influencers in 2026

582creators
46Kmedian followers
São Paulo · Brasília · Miamitop cities

Zaver lists 582 vetted personal-finance in brazil influencers on Instagram with a median audience of 46,307 followers. The segment's biggest hubs are São Paulo, Brasília, Miami. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.

The Brazil Personal-finance segment consists of 582 creators who focus on financial topics relevant to the Brazilian audience. This segment has a median follower count of 46,307, indicating a substantial reach among its influencers. The top cities where these creators are based include São Paulo, Brasília, and Miami, suggesting a diverse geographic presence. Brands looking to engage with this segment should consider the unique financial landscape of Brazil and how these creators can effectively communicate financial literacy and advice to their followers. Some content may require brand review.

#CreatorFollowersERNichePrice tier
1Thiago Nigro | O Primo Rico✓@thiago.nigro11M - personal-financepremiumOpen profile ↗
2Diego Aguiar✓@realdiegoaguiar11M - personal-financepremiumOpen profile ↗
3Carol Dias✓@caroldias7.2M - personal-financeeliteOpen profile ↗
4Celsilene Rego✓@manireggo5.2M - personal-financepremiumOpen profile ↗
5Rosy Pires✓@rosypires_4.7M - personal-financepremiumOpen profile ↗
6Patrick Belmiro✓@patrickbelmiro4.0M - personal-financepremiumOpen profile ↗
7Gabriel Almeida✓@naosouovitao3.8M - personal-financepremiumOpen profile ↗
8Nubank✓@nubank3.6M - personal-financeeliteOpen profile ↗
9Nathalia Arcuri✓@nathaliaarcuri3.6M - personal-financeeliteOpen profile ↗
10Eduardo Feldberg l Primo Pobre✓@eduardofeldberg3.5M - personal-financepremiumOpen profile ↗
11Bruno Perini✓@bruno_perini3.3M - personal-financeeliteOpen profile ↗
12Uélicon Venâncio | Maior especialista financeiro do Brasil 🇧🇷✓@ueliconvenancio3.1M - personal-financepremiumOpen profile ↗
13InfoMoney✓@infomoney2.8M - personal-financepremiumOpen profile ↗
14CAIXA✓@caixa2.6M - personal-financepremiumOpen profile ↗
15Gabriel Navarro✓@navarro1.9M - personal-financepremiumOpen profile ↗
16Beth Russo✓@bethrusso1.8M - personal-financepremiumOpen profile ↗
17Gustavo Cerbasi 🇧🇷✓@gustavocerbasi1.8M - personal-financepremiumOpen profile ↗
18Diego Aguiar✓@notfakediego1.7M - personal-financepremiumOpen profile ↗
19GLAU BORGES✓@glauborgess1.7M - personal-financeeliteOpen profile ↗
20Matheus Aleixo✓@matheus_mek1.7M - personal-financepremiumOpen profile ↗
21Régis Meneses✓@conquisteosucesso1.6M - personal-financepremiumOpen profile ↗
22Mercado Pago Brasil✓@mercadopagobr1.5M - personal-financeeliteOpen profile ↗
23Eduardo Moreira✓@eduardomoreirareal1.4M - personal-financepremiumOpen profile ↗
24Papai Financeiro® | Thiago Godoy✓@papaifinanceiro1.4M - personal-financepremiumOpen profile ↗
25Robson Calabianqui✓@fuinhar1.2M - personal-financeeliteOpen profile ↗
26𝙅𝙤ã𝙤 𝙆𝙚𝙥𝙡𝙚𝙧✓@joaokepler1.2M - personal-financepremiumOpen profile ↗
27Igor Signoretti✓@signoretti1.1M - personal-financestandardOpen profile ↗
28Kauan✓@kauan1.1M - personal-financepremiumOpen profile ↗
29Fabion Júnior✓@juniorfabion1.1M - personal-financestandardOpen profile ↗
30Empiricus✓@empiricus1.0M - personal-financepremiumOpen profile ↗
31Leo Siqueira | Economista & Deputado.✓@leosiqueirabr967K - personal-financestandardOpen profile ↗
32Inter, seu Super App Financeiro✓@interbr950K - personal-financepremiumOpen profile ↗
33Ezequiel Mendes Duque✓@profezequiel905K - personal-financeeliteOpen profile ↗
34PicPay✓@picpay879K - personal-financeeliteOpen profile ↗
35PagBank✓@pagbank862K - personal-financepremiumOpen profile ↗
36Méliuz✓@meliuzoficial860K - personal-financestandardOpen profile ↗
37José Kobori✓@josekobori844K - personal-financepremiumOpen profile ↗
38Genial Investimentos✓@genialinvestimentos839K - personal-financepremiumOpen profile ↗
39Rob Correa✓@rob.correa824K - personal-financepremiumOpen profile ↗
40Charles Mendlowicz✓@charles.wicz791K - personal-financepremiumOpen profile ↗
41Márcia Silveira •Barô✓@marciasilveirabaro783K - personal-financepremiumOpen profile ↗
42Nubank Ultravioleta✓@nubank_ultravioleta774K - personal-financepremiumOpen profile ↗
43Livelo✓@livelo750K - personal-financestandardOpen profile ↗
44⠀⠀⠀⠀⠀Fernanda✓@fernandapenido740K - personal-financepremiumOpen profile ↗
45Samuel Procopio✓@samuelprocopio731K - personal-financepremiumOpen profile ↗
46Luciana Fiaux✓@dominesuasfinancas690K - personal-financebudgetOpen profile ↗
47Mirna Borges | Investimentos e Finanças✓@mirna_economirna685K - personal-financepremiumOpen profile ↗
48Faria Lima Elevator✓@farialima.elevator671K - personal-financepremiumOpen profile ↗
49Charlesson Campos | Mentoria Financeira✓@doutor.equilibrio649K - personal-financepremiumOpen profile ↗
50Sol Dantas | Estrategista Financeira✓@soldantas_646K - personal-financepremiumOpen profile ↗

Hiring personal-finance in brazil creators: what to look for

When hiring creators in the Brazil Personal-finance segment, brands should prioritize the creator's understanding of local financial issues and their ability to convey complex information in an accessible manner. It is also important to evaluate the creator's audience demographics to ensure alignment with the brand's target market. Brands should consider the creator's engagement with their audience, as higher engagement rates often translate to more effective communication and influence. Additionally, reviewing past collaborations can provide insights into the creator's style and effectiveness.

Frequently asked questions

What is the average engagement rate for creators in this segment?

The average engagement rate for creators in the Brazil Personal-finance segment is not specified.

What are typical pricing tiers for collaborations with these creators?

Pricing for collaborations can vary widely, but brands should expect to see a range of pricing tiers based on the creator's follower count and engagement.

How many creators are in the Brazil Personal-finance segment?

There are 582 creators in the Brazil Personal-finance segment.