Top Journalism in Brazil Influencers in 2026
Zaver lists 1,154 vetted journalism in brazil influencers on Instagram with a median audience of 47,138 followers. The segment's biggest hubs are São Paulo, Curitiba, Maceió. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Brazil Journalism segment comprises a diverse group of 1,154 creators, each contributing unique perspectives and narratives within the field. With a median follower count of 47,138, these creators have established a significant presence in the digital landscape. The top cities represented include São Paulo, Curitiba, and Maceió, indicating a strong urban influence in content creation. While the average engagement rate is not specified, it is essential for brands to consider engagement metrics when evaluating potential partnerships. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Fátima Bernardes✓@fatimabernardes | 13M | — | journalism | elite | View profile → |
| 2 |  Fernanda Gentil✓@gentilfernanda | 7.9M | — | journalism | elite | View profile → |
| 3 |  Fernanda Lima✓@fernandalima | 5.3M | — | journalism | elite | View profile → |
| 4 |  Mídia NINJA✓@midianinja | 5.0M | — | journalism | standard | View profile → |
| 5 |  Diogo Defante✓@defante | 4.4M | — | journalism | premium | View profile → |
| 6 |  Sandra Annenberg✓@sandra.annenberg.real | 4.2M | — | journalism | elite | View profile → |
| 7 |  Sonia Abrão✓@soniaabrao | 4.1M | — | journalism | elite | View profile → |
| 8 |  Rachel Sheherazade✓@rachelsherazade | 3.9M | — | journalism | premium | View profile → |
| 9 |  PATRÍCIA POETA✓@patriciapoeta | 3.6M | — | journalism | elite | View profile → |
| 10 |  tati machado✓@tati | 3.4M | — | journalism | elite | View profile → |
| 11 | 3.1M | — | journalism | premium | View profile → | |
| 12 |  Fernanda Concon✓@fernandaconcon | 2.7M | — | journalism | elite | View profile → |
| 13 | 2.5M | — | journalism | premium | View profile → | |
| 14 |  Regina Volpato✓@regina_volpato | 2.3M | — | journalism | premium | View profile → |
| 15 |  GraVuni✓@gravuni | 2.0M | — | journalism | elite | View profile → |
| 16 |  Mais Brasil - Sua fonte diária de cultura brasileira 🇧🇷✓@maisbrasil | 1.9M | — | journalism | standard | View profile → |
| 17 |  Maria Júlia Coutinho✓@majucoutinhoreal | 1.8M | — | journalism | premium | View profile → |
| 18 |  Diario de Pernambuco✓@diariodepernambuco | 1.6M | — | journalism | elite | View profile → |
| 19 |  Márcia Dantas | Jornalista✓@marciadantastv | 1.6M | — | journalism | premium | View profile → |
| 20 |  Comandante Hamilton✓@cmtehamilton | 1.6M | — | journalism | elite | View profile → |
| 21 |  Christina Rocha✓@christinarochatv | 1.6M | — | journalism | premium | View profile → |
| 22 |  Matheus Baldi✓@matheusbaldi | 1.5M | — | journalism | premium | View profile → |
| 23 |  Roberto Cabrini✓@roberto_cabrini_jornalista | 1.5M | — | journalism | elite | View profile → |
| 24 |  Luana Delevedove✓@luanadellevedove | 1.4M | — | journalism | elite | View profile → |
| 25 | 1.3M | — | journalism | premium | View profile → | |
| 26 |  Marcelo Rennó✓@marcelorennomkt | 1.3M | — | journalism | premium | View profile → |
| 27 |  Manoel Soares✓@manoelsoares | 1.3M | — | journalism | elite | View profile → |
| 28 |  Flávio Barra✓@flavio.barra | 1.3M | — | journalism | premium | View profile → |
| 29 |  Silvia Poppovic✓@silviapoppovic | 1.2M | — | journalism | premium | View profile → |
| 30 |  Cartolouco✓@cartolouco | 1.2M | — | journalism | standard | View profile → |
| 31 | 1.2M | — | journalism | premium | View profile → | |
| 32 | 1.1M | — | journalism | elite | View profile → | |
| 33 |  Leda Nagle✓@ledanagleoficial | 1.1M | — | journalism | premium | View profile → |
| 34 |  Marcia silveira Netto✓@marcinhanetto | 1.1M | — | journalism | elite | View profile → |
| 35 |  Paulo Mathias✓@paulomathias | 1.1M | — | journalism | elite | View profile → |
| 36 |  Daniel Lopez✓@daniell.llopez | 1.0M | — | journalism | premium | View profile → |
| 37 | 1.0M | — | journalism | standard | View profile → | |
| 38 | 1.0M | — | journalism | premium | View profile → | |
| 39 |  Jessica Senra✓@jessicasenra | 993K | — | journalism | premium | View profile → |
| 40 |  Evandro Hazzy OFICIAL✓@evandrohazzy | 981K | — | journalism | premium | View profile → |
| 41 |  Isabela Pagliari✓@isabelapagliari | 938K | — | journalism | premium | View profile → |
| 42 |  revista piauí✓@revistapiaui | 929K | — | journalism | standard | View profile → |
| 43 |  Luiz Felipe Pondé✓@lf_ponde | 929K | — | journalism | premium | View profile → |
| 44 | 928K | — | journalism | premium | View profile → | |
| 45 |  Bárbara Coelho✓@barbarapcoelho | 900K | — | journalism | premium | View profile → |
| 46 |  Profissão Repórter✓@profissaoreporter | 890K | — | journalism | premium | View profile → |
| 47 |  Tiago Martins✓@oficialtiaguim | 881K | — | journalism | premium | View profile → |
| 48 | 877K | — | journalism | standard | View profile → | |
| 49 | 850K | — | journalism | premium | View profile → | |
| 50 |  Vladimir Alves✓@vladimiralves | 828K | — | journalism | standard | View profile → |
Hiring journalism in brazil creators: what to look for
When hiring creators in the Brazil Journalism segment, brands should prioritize authenticity and relevance to their target audience. It is crucial to assess the creator's content style and how it aligns with the brand's messaging. Additionally, brands should consider the creator's geographic reach, especially in key cities like São Paulo, Curitiba, and Maceió, to maximize impact. Engagement metrics, even when not explicitly stated, should also be evaluated to ensure effective communication with the audience.
Frequently asked questions
What is the typical pricing for creators in this segment?
Pricing can vary widely based on the creator's reach and engagement, typically falling into several tiers.
What is the average engagement rate for this segment?
The average engagement rate is not specified, but it is a critical metric for assessing creator performance.
What is the median follower count for creators in this segment?
The median follower count is 47,138.