Top Diy in Brazil Influencers in 2026
Zaver lists 224 vetted diy in brazil influencers on Instagram with a median audience of 126,269 followers. The segment's biggest hubs are São Paulo, Joinville, Criciúma. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
The Brazil · Diy segment comprises a total of 224 creators, showcasing a diverse range of DIY content tailored to the Brazilian audience. The median follower count among these creators is 126,269, indicating a substantial reach within this niche. Key cities contributing to this segment include São Paulo, Joinville, and Criciúma, which are known for their vibrant DIY communities. While the average engagement rate is not specified, brands can infer that creators in this segment possess the potential for meaningful interactions with their audiences. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Daiani Gonçalves✓@daianioficial | 2.5M | - | diy | premium | Open profile ↗ |
| 2 | 2.1M | - | diy | standard | Open profile ↗ | |
| 3 |  Priscila Caliari✓@pricaliari | 1.3M | - | diy | premium | Open profile ↗ |
| 4 |  Marcelo Nunes Croche✓@marcelonunescroche | 1.3M | - | diy | premium | Open profile ↗ |
| 5 |  Anne Galante✓@annegalante | 1.2M | - | diy | premium | Open profile ↗ |
| 6 |  Empório Vó Olívia✓@emporiovoolivia | 1.2M | - | diy | standard | Open profile ↗ |
| 7 |  Caseirices - Lara✓@caseirices.oficial | 1.2M | - | diy | premium | Open profile ↗ |
| 8 |  Erica Anjos✓@ericaangels | 1.1M | - | diy | standard | Open profile ↗ |
| 9 | 1.0M | - | diy | elite | Open profile ↗ | |
| 10 |  Loja do Mecânico✓@lojadomecanico | 948K | - | diy | standard | Open profile ↗ |
| 11 |  Rammon Pinheiro✓@rammonlanducci | 887K | - | diy | standard | Open profile ↗ |
| 12 |  Dani Costa | Crochê | Curso✓@ateliedanicosta | 758K | - | diy | premium | Open profile ↗ |
| 13 |  Sônia Mendonça | Crochet✓@delicado_crochet | 738K | - | diy | premium | Open profile ↗ |
| 14 |  Iracema Gonzaga | Técnica de maquina de lavar✓@mulherdasmaquinas | 729K | - | diy | premium | Open profile ↗ |
| 15 |  Aquila Fernanda Rodrigues✓@styleduplo.oficial | 718K | - | diy | premium | Open profile ↗ |
| 16 |  Matheus Ilt✓@matheusilt | 696K | - | diy | premium | Open profile ↗ |
| 17 | 670K | - | diy | standard | Open profile ↗ | |
| 18 |  Osana Barreto | Macramê✓@osanamacrame | 653K | - | diy | standard | Open profile ↗ |
| 19 |  JOSIAS RODRIGUES✓@jrconstrucaoofc | 576K | - | diy | premium | Open profile ↗ |
| 20 |  Bruna Ramos | Crochê com Fio de Malha✓@tecetrama | 570K | - | diy | standard | Open profile ↗ |
| 21 | 562K | - | diy | standard | Open profile ↗ | |
| 22 | 550K | - | diy | premium | Open profile ↗ | |
| 23 |  Danny 🌹✓@danypulper | 530K | - | diy | premium | Open profile ↗ |
| 24 |  Cléo Minarini✓@cleominarini | 525K | - | diy | standard | Open profile ↗ |
| 25 |  GABRIEL LACERDA | REI DO CROCHÊ 👑✓@gabrielcroche | 459K | - | diy | standard | Open profile ↗ |
| 26 |  Marido de aluguel Petrópolis oficial✓@maridodealuguelpetropolisrj | 435K | - | diy | standard | Open profile ↗ |
| 27 | 424K | - | diy | standard | Open profile ↗ | |
| 28 | 414K | - | diy | standard | Open profile ↗ | |
| 29 |  Verônica Moraes✓@arquivosvemoraes | 405K | - | diy | standard | Open profile ↗ |
| 30 |  Clissia Castricini | Costura Criativa✓@clissiacastricini | 403K | - | diy | standard | Open profile ↗ |
| 31 |  Bazar Horizonte | Armarinho✓@bazarhorizonte | 399K | - | diy | standard | Open profile ↗ |
| 32 |  Atelier Coração de Pano by Day✓@ateliercoracaodepano_ | 395K | - | diy | standard | Open profile ↗ |
| 33 |  Débora Radtke | Artesã e Professora✓@deboraradtke | 377K | - | diy | standard | Open profile ↗ |
| 34 |  Artesã Nerivânia Araújo | Aulas e Decoração em Crochê✓@nerivania_croche | 363K | - | diy | standard | Open profile ↗ |
| 35 |  Melissa Seabra✓@_melissaseabra | 331K | - | diy | standard | Open profile ↗ |
| 36 |  Luzia Figueiredo | Crochê | Crochet | caminhos/Trilhos de mesa✓@luziafigueiredo_croche | 324K | - | diy | standard | Open profile ↗ |
| 37 | 324K | - | diy | standard | Open profile ↗ | |
| 38 | 320K | - | diy | standard | Open profile ↗ | |
| 39 |  Fernanda Domingos✓@femingos | 318K | - | diy | standard | Open profile ↗ |
| 40 |  Cris Poletto | Costura Criativa✓@polettocris | 315K | - | diy | standard | Open profile ↗ |
| 41 |  kaio gonçalves✓@casacobre | 314K | - | diy | standard | Open profile ↗ |
| 42 |  Gi Guedes - Buba DIY✓@bubadiy | 309K | - | diy | standard | Open profile ↗ |
| 43 | 308K | - | diy | standard | Open profile ↗ | |
| 44 |  Rafael Zago✓@rafaelzagobr | 300K | - | diy | standard | Open profile ↗ |
| 45 |  Neila Costa | Design em Croche✓@neila.costa | 296K | - | diy | standard | Open profile ↗ |
| 46 |  Marcela Chaves✓@marcelaschavess | 291K | - | diy | standard | Open profile ↗ |
| 47 |  Alefe Lourenço | Fala comigo, Makers!✓@alefe.maker | 288K | - | diy | standard | Open profile ↗ |
| 48 | 285K | - | diy | standard | Open profile ↗ | |
| 49 |  Meia Tigela✓@meiatigelacrafts | 280K | - | diy | standard | Open profile ↗ |
| 50 |  Jeroan Herculano✓@jeroanherculano | 278K | - | diy | standard | Open profile ↗ |
Hiring diy in brazil creators: what to look for
When hiring creators in the Brazil · Diy segment, brands should prioritize those who align with their values and target audience. It's essential to assess the creator's engagement with their followers, as this can indicate the effectiveness of their content in driving interest and conversions. Brands should also consider the creator's style and how it complements their product offerings. Additionally, reviewing past collaborations and audience demographics can provide insights into the creator's suitability for specific campaigns.
Frequently asked questions
What is the typical pricing for creators in this segment?
Pricing can vary widely based on the creator's reach and engagement, but brands should consider tiered pricing models based on follower counts.
What is the average engagement rate for creators in this segment?
The average engagement rate is not specified, but brands should evaluate individual creators for their engagement metrics.
Which cities are most prominent in the Brazil · Diy segment?
The top cities include São Paulo, Joinville, and Criciúma.