Top Diy in Brazil Influencers in 2026
Zaver lists 224 vetted diy in brazil influencers on Instagram with a median audience of 126,269 followers. The segment's biggest hubs are São Paulo, Joinville, Criciúma. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Brazil · Diy segment comprises a total of 224 creators, showcasing a diverse range of DIY content tailored to the Brazilian audience. The median follower count among these creators is 126,269, indicating a substantial reach within this niche. Key cities contributing to this segment include São Paulo, Joinville, and Criciúma, which are known for their vibrant DIY communities. While the average engagement rate is not specified, brands can infer that creators in this segment possess the potential for meaningful interactions with their audiences. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Daiani Gonçalves✓@daianioficial | 2.5M | — | diy | premium | View profile → |
| 2 | 2.1M | — | diy | standard | View profile → | |
| 3 |  Priscila Caliari✓@pricaliari | 1.3M | — | diy | premium | View profile → |
| 4 |  Marcelo Nunes Croche✓@marcelonunescroche | 1.3M | — | diy | premium | View profile → |
| 5 |  Anne Galante✓@annegalante | 1.2M | — | diy | premium | View profile → |
| 6 |  Empório Vó Olívia✓@emporiovoolivia | 1.2M | — | diy | standard | View profile → |
| 7 |  Caseirices - Lara✓@caseirices.oficial | 1.2M | — | diy | premium | View profile → |
| 8 |  Erica Anjos✓@ericaangels | 1.1M | — | diy | standard | View profile → |
| 9 | 1.0M | — | diy | elite | View profile → | |
| 10 |  Loja do Mecânico✓@lojadomecanico | 948K | — | diy | standard | View profile → |
| 11 |  Rammon Pinheiro✓@rammonlanducci | 887K | — | diy | standard | View profile → |
| 12 |  Dani Costa | Crochê | Curso✓@ateliedanicosta | 758K | — | diy | premium | View profile → |
| 13 |  Sônia Mendonça | Crochet✓@delicado_crochet | 738K | — | diy | premium | View profile → |
| 14 |  Iracema Gonzaga | Técnica de maquina de lavar✓@mulherdasmaquinas | 729K | — | diy | premium | View profile → |
| 15 |  Aquila Fernanda Rodrigues✓@styleduplo.oficial | 718K | — | diy | premium | View profile → |
| 16 |  Matheus Ilt✓@matheusilt | 696K | — | diy | premium | View profile → |
| 17 | 670K | — | diy | standard | View profile → | |
| 18 |  Osana Barreto | Macramê✓@osanamacrame | 653K | — | diy | standard | View profile → |
| 19 |  JOSIAS RODRIGUES✓@jrconstrucaoofc | 576K | — | diy | premium | View profile → |
| 20 |  Bruna Ramos | Crochê com Fio de Malha✓@tecetrama | 570K | — | diy | standard | View profile → |
| 21 | 562K | — | diy | standard | View profile → | |
| 22 | 550K | — | diy | premium | View profile → | |
| 23 |  Danny 🌹✓@danypulper | 530K | — | diy | premium | View profile → |
| 24 |  Cléo Minarini✓@cleominarini | 525K | — | diy | standard | View profile → |
| 25 |  GABRIEL LACERDA | REI DO CROCHÊ 👑✓@gabrielcroche | 459K | — | diy | standard | View profile → |
| 26 |  Marido de aluguel Petrópolis oficial✓@maridodealuguelpetropolisrj | 435K | — | diy | standard | View profile → |
| 27 | 424K | — | diy | standard | View profile → | |
| 28 | 414K | — | diy | standard | View profile → | |
| 29 |  Verônica Moraes✓@arquivosvemoraes | 405K | — | diy | standard | View profile → |
| 30 |  Clissia Castricini | Costura Criativa✓@clissiacastricini | 403K | — | diy | standard | View profile → |
| 31 |  Bazar Horizonte | Armarinho✓@bazarhorizonte | 399K | — | diy | standard | View profile → |
| 32 |  Atelier Coração de Pano by Day✓@ateliercoracaodepano_ | 395K | — | diy | standard | View profile → |
| 33 |  Débora Radtke | Artesã e Professora✓@deboraradtke | 377K | — | diy | standard | View profile → |
| 34 |  Artesã Nerivânia Araújo | Aulas e Decoração em Crochê✓@nerivania_croche | 363K | — | diy | standard | View profile → |
| 35 |  Melissa Seabra✓@_melissaseabra | 331K | — | diy | standard | View profile → |
| 36 |  Luzia Figueiredo | Crochê | Crochet | caminhos/Trilhos de mesa✓@luziafigueiredo_croche | 324K | — | diy | standard | View profile → |
| 37 | 324K | — | diy | standard | View profile → | |
| 38 | 320K | — | diy | standard | View profile → | |
| 39 |  Fernanda Domingos✓@femingos | 318K | — | diy | standard | View profile → |
| 40 |  Cris Poletto | Costura Criativa✓@polettocris | 315K | — | diy | standard | View profile → |
| 41 |  kaio gonçalves✓@casacobre | 314K | — | diy | standard | View profile → |
| 42 |  Gi Guedes - Buba DIY✓@bubadiy | 309K | — | diy | standard | View profile → |
| 43 | 308K | — | diy | standard | View profile → | |
| 44 |  Rafael Zago✓@rafaelzagobr | 300K | — | diy | standard | View profile → |
| 45 |  Neila Costa | Design em Croche✓@neila.costa | 296K | — | diy | standard | View profile → |
| 46 |  Marcela Chaves✓@marcelaschavess | 291K | — | diy | standard | View profile → |
| 47 |  Alefe Lourenço | Fala comigo, Makers!✓@alefe.maker | 288K | — | diy | standard | View profile → |
| 48 | 285K | — | diy | standard | View profile → | |
| 49 |  Meia Tigela✓@meiatigelacrafts | 280K | — | diy | standard | View profile → |
| 50 |  Jeroan Herculano✓@jeroanherculano | 278K | — | diy | standard | View profile → |
Hiring diy in brazil creators: what to look for
When hiring creators in the Brazil · Diy segment, brands should prioritize those who align with their values and target audience. It's essential to assess the creator's engagement with their followers, as this can indicate the effectiveness of their content in driving interest and conversions. Brands should also consider the creator's style and how it complements their product offerings. Additionally, reviewing past collaborations and audience demographics can provide insights into the creator's suitability for specific campaigns.
Frequently asked questions
What is the typical pricing for creators in this segment?
Pricing can vary widely based on the creator's reach and engagement, but brands should consider tiered pricing models based on follower counts.
What is the average engagement rate for creators in this segment?
The average engagement rate is not specified, but brands should evaluate individual creators for their engagement metrics.
Which cities are most prominent in the Brazil · Diy segment?
The top cities include São Paulo, Joinville, and Criciúma.