Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 4651 |  Minegül✓@minegulcngz | 11K | - | baking | standard | Open profile ↗ |
| 4652 |  Cinotti’s Bakery✓@cinottisbakery_ | 11K | - | baking | standard | Open profile ↗ |
| 4653 | 11K | - | baking | premium | Open profile ↗ | |
| 4654 |  冰淇淋麻糬小教室✓@minyingpp | 11K | - | baking | standard | Open profile ↗ |
| 4655 | 11K | - | baking | standard | Open profile ↗ | |
| 4656 | 10K | - | baking | standard | Open profile ↗ | |
| 4657 |  Soami Guerra✓@soamiguerra | 10K | - | baking | standard | Open profile ↗ |
| 4658 | 10K | - | baking | standard | Open profile ↗ | |
| 4659 | 10K | - | baking | premium | Open profile ↗ | |
| 4660 |  Cookies and Brookies✓@andeatit | 10K | - | baking | budget | Open profile ↗ |
| 4661 |  Claire Owen | Wedding Cake Design | Sussex | London | The South✓@claireowencakes | 10K | - | baking | premium | Open profile ↗ |
| 4662 | 10K | - | baking | standard | Open profile ↗ | |
| 4663 |  Adam Young✓@adam_young_pastry | 10K | - | baking | premium | Open profile ↗ |
| 4664 | 10K | - | baking | standard | Open profile ↗ | |
| 4665 | 10K | - | baking | standard | Open profile ↗ | |
| 4666 |  Joey Batista✓@joeybatsnyc | 10K | - | baking | standard | Open profile ↗ |
| 4667 | 10K | - | baking | standard | Open profile ↗ | |
| 4668 |  TEGMINE OVSEPIAN®✓@s_temo_cakes | 10K | - | baking | premium | Open profile ↗ |
| 4669 |  sara | small bites + small batch bakes✓@sarahuntbroka | 10K | - | baking | standard | Open profile ↗ |
| 4670 |  JACKIE HO✓@ohitsjackieho | 10K | - | baking | standard | Open profile ↗ |
| 4671 |  Dots✓@dotsbyfarisyabakes | 10K | - | baking | standard | Open profile ↗ |
| 4672 | 10K | - | baking | standard | Open profile ↗ | |
| 4673 | 10K | - | baking | standard | Open profile ↗ | |
| 4674 |  Valéria Cabral✓@leriacabral | 10K | - | baking | standard | Open profile ↗ |
| 4675 |  Suzy Pelta✓@suzypelta | 10K | - | baking | standard | Open profile ↗ |
| 4676 | 10K | - | baking | standard | Open profile ↗ | |
| 4677 | 10K | - | baking | standard | Open profile ↗ | |
| 4678 |  Babycake Produtos Especiais™✓@babycakeprodutosespeciais | 10K | - | baking | standard | Open profile ↗ |
| 4679 | 10K | - | baking | premium | Open profile ↗ | |
| 4680 |  Yeseul Kim✓@shalomyeseul | 10K | - | baking | standard | Open profile ↗ |
| 4681 |  HOME BAKING / HOME CAFE👩🏻🍳✓@sasa_savitra | 10.0K | - | baking | standard | Open profile ↗ |
| 4682 |  Katrina Mandac✓@avascakes | 10.0K | - | baking | standard | Open profile ↗ |
| 4683 | 10.0K | - | baking | budget | Open profile ↗ | |
| 4684 | 9.9K | - | baking | standard | Open profile ↗ | |
| 4685 |  CAKES AND COOKIES TO YOUR DOOR✓@cakecreamery | 9.9K | - | baking | standard | Open profile ↗ |
| 4686 |  Frost Me Cafe and Bakery✓@frostmecafeandbakery | 9.8K | - | baking | premium | Open profile ↗ |
| 4687 |  The Cake Co.✓@thecakeco.uk | 9.8K | - | baking | standard | Open profile ↗ |
| 4688 |  Lam Yam Lai✓@lailamyamvincent | 9.8K | - | baking | standard | Open profile ↗ |
| 4689 | 9.8K | - | baking | budget | Open profile ↗ | |
| 4690 |  Marlen Cota✓@marlen.cota.hdz | 9.8K | - | baking | standard | Open profile ↗ |
| 4691 |  SONA소나_official✓@sona_seoul | 9.8K | - | baking | standard | Open profile ↗ |
| 4692 |  Charlotta Zetterström✓@lottazetterstrom | 9.7K | - | baking | budget | Open profile ↗ |
| 4693 | 9.7K | - | baking | standard | Open profile ↗ | |
| 4694 | 9.7K | - | baking | standard | Open profile ↗ | |
| 4695 | 9.7K | - | baking | standard | Open profile ↗ | |
| 4696 | 9.7K | - | baking | standard | Open profile ↗ | |
| 4697 | 9.7K | - | baking | budget | Open profile ↗ | |
| 4698 |  𝓐𝓼𝓱𝓵𝓮𝓲𝓰𝓱 𝓦𝓻𝓲𝓰𝓱𝓽✓@cupcakequeenash | 9.6K | - | baking | standard | Open profile ↗ |
| 4699 |  Cloud 9 Bakery✓@cloud9bakery | 9.6K | - | baking | standard | Open profile ↗ |
| 4700 | 9.6K | - | baking | standard | Open profile ↗ |