Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 3701 |  Bloom Bake Shop@bloombakeshop | 18K | - | baking | standard | Open profile ↗ |
| 3702 | 18K | - | baking | standard | Open profile ↗ | |
| 3703 |  Morgan Foresteire✓@thefoxywhisk | 18K | - | baking | standard | Open profile ↗ |
| 3704 |  Atlanta Cupcakery@atlantacupcakery | 18K | - | baking | standard | Open profile ↗ |
| 3705 | 18K | - | baking | standard | Open profile ↗ | |
| 3706 |  Nony’s@nonyscheesecakes | 18K | - | baking | standard | Open profile ↗ |
| 3707 |  Lynn's Cakes✓@lynnscakessg | 18K | - | baking | standard | Open profile ↗ |
| 3708 |  Kaylea@creativelyadorn | 18K | - | baking | standard | Open profile ↗ |
| 3709 |  Shanta Gray@misssweettae | 18K | - | baking | standard | Open profile ↗ |
| 3710 |  Signature Switzerland 🇨🇭✓@signature.macarons | 18K | - | baking | standard | Open profile ↗ |
| 3711 |  Cake Bloom@cakebloom | 18K | - | baking | standard | Open profile ↗ |
| 3712 |  Allens Scottish Shortbread@allens_scottish_shortbread | 18K | - | baking | standard | Open profile ↗ |
| 3713 | 18K | - | baking | standard | Open profile ↗ | |
| 3714 |  대구케이크 / 코미짱디저트🇰🇷✓@komizzang_87 | 18K | - | baking | standard | Open profile ↗ |
| 3715 |  The Cupcake Shoppe Bakery@thecupcakeshopperaleigh | 18K | - | baking | standard | Open profile ↗ |
| 3716 |  Dana Kanapina✓@danakanapina | 18K | - | baking | standard | Open profile ↗ |
| 3717 | Ashley Nelson@sweetnelsons | 18K | - | baking | standard | Open profile ↗ |
| 3718 |  Butik Pasta-İstanbul✓@veloriacakes | 18K | - | baking | standard | Open profile ↗ |
| 3719 | 18K | - | baking | standard | Open profile ↗ | |
| 3720 | 18K | - | baking | standard | Open profile ↗ | |
| 3721 |  Наира Соседова✓@nairena | 18K | - | baking | premium | Open profile ↗ |
| 3722 | Bess Boname@urban__sugar | 18K | - | baking | standard | Open profile ↗ |
| 3723 | 18K | - | baking | standard | Open profile ↗ | |
| 3724 | La Tour Cafe@latourcafe | 18K | - | baking | standard | Open profile ↗ |
| 3725 | chef Lora@chef_lora1 | 18K | - | baking | standard | Open profile ↗ |
| 3726 |  Azúcar Morena Bakery@azucarmorenaeptx | 18K | - | baking | standard | Open profile ↗ |
| 3727 | Janine Brown@cakepopswagga | 18K | - | baking | budget | Open profile ↗ |
| 3728 |  Hipster Bakes | Cake & Pastry Specialist✓@hipsterbakes | 18K | - | baking | standard | Open profile ↗ |
| 3729 |  MERVE ZIBA✓@mervecetatlar | 18K | - | baking | standard | Open profile ↗ |
| 3730 | 18K | - | baking | standard | Open profile ↗ | |
| 3731 |  My Delight Truck@mydelighttruck | 18K | - | baking | standard | Open profile ↗ |
| 3732 |  Panrapee Kosiyabong✓@preaw.panrapee | 18K | - | baking | standard | Open profile ↗ |
| 3733 | pattycakebakery@pattycakebakery | 18K | - | baking | standard | Open profile ↗ |
| 3734 | cuppies@cuppiesandjoe | 18K | - | baking | standard | Open profile ↗ |
| 3735 | 18K | - | baking | standard | Open profile ↗ | |
| 3736 | Anna Parnell@cookieoccasions_ | 17K | - | baking | standard | Open profile ↗ |
| 3737 | Blackmarket Bakery@blackmarketbakery | 17K | - | baking | standard | Open profile ↗ |
| 3738 |  Homemade Cake Bakery@queenabakery | 17K | - | baking | standard | Open profile ↗ |
| 3739 | 17K | - | baking | standard | Open profile ↗ | |
| 3740 |  texas french bread@texasfrenchbread | 17K | - | baking | standard | Open profile ↗ |
| 3741 | Tsunami Kakes 💋@tsunami_kakes | 17K | - | baking | standard | Open profile ↗ |
| 3742 | the little FAT girl@thelittlefatgirl | 17K | - | baking | standard | Open profile ↗ |
| 3743 |  Victoria 🧡@victoriously_victoria | 17K | - | baking | standard | Open profile ↗ |
| 3744 | Cakes by Frances M. | Frances Mencias Morris@cakesbyfrances.m | 17K | - | baking | premium | Open profile ↗ |
| 3745 |  Hayley Swearingen@hayleygolightly_ | 17K | - | baking | standard | Open profile ↗ |
| 3746 |  Oluwafunmilayo Ikede | Digital Creator✓@fummeee | 17K | - | baking | standard | Open profile ↗ |
| 3747 |  bakes by lo@bakesbylo | 17K | - | baking | standard | Open profile ↗ |
| 3748 | Jenna Baker Jones@jennaa_bee | 17K | - | baking | standard | Open profile ↗ |
| 3749 | Katie Severn | Cake Decorating@bakingbutterlylove | 17K | - | baking | standard | Open profile ↗ |
| 3750 | Hartford Baking Company@hartfordbaking | 17K | - | baking | standard | Open profile ↗ |