Top Baking Influencers in 2026

5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities

Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.

#CreatorFollowersERNichePrice tier
5001Scones + Afternoon Tea | Sugarbird Sweets✓@sugarbirdsweets5.0K - bakingstandardOpen profile ↗
5002Mica Pedernera✨ Profesora de Pasteleria creativa✓@micapederneracakes5.0K - bakingstandardOpen profile ↗
5003Amanda Beeke✓@amandabeeke5.0K - bakingpremiumOpen profile ↗
5004London Wedding Cakes | Celebration Cakes✓@emcakes_london5.0K - bakingstandardOpen profile ↗