Data updated: July 2026
Sally McKenney ✓
@sallysbakeblog · Instagram · US · baking
About Sally McKenney
Sally McKenney, known as sallysbakeblog, is a chef and educator specializing in baking, with a significant presence on Instagram. With a follower count of 1,199,236, she shares a variety of content formats including reels, static posts, carousels, and stories. Her posts focus on recipes and cooking, appealing to an audience interested in culinary education. Sally's content is characterized by an aesthetic and wholesome vibe, complemented by an informative and tutorial tone. Some content may require brand review.
@sallysbakeblog's followers & following
@sallysbakeblog currently has 1,199,236 followers on Instagram and follows 382 accounts, a follower-to-following ratio of 3,139.36. That places the account in the mega tier of baking creators.
@sallysbakeblog's content
@sallysbakeblog has published 4,305 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under baking, recipes, cooking. Bio: “Aka sallysbakingaddiction.com ✨ NYT Best-Selling Author of SALLY’S BAKING 101 TikTok: sallysbaking 🍪 Recipes, shop, & more below! ⬇️”
AI quality check on @sallysbakeblog
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@sallysbakeblog's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@sallysbakeblog's audience
Audience snapshot
50% male · 50% female
Core age group18-24
Sally's audience exhibits a balanced gender skew, with 0.5 male representation. The primary age group is 18-24, indicating a youthful demographic. The top geographical location of her followers is the US, suggesting a strong domestic following.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit Sally McKenney?
Brands in the food, baking, and kitchenware sectors may find a good fit with Sally due to her expertise and focus on recipes. Her audience is likely to engage with products that enhance their cooking and baking experiences, making her a valuable partner for relevant collaborations.
Frequently asked questions
How many Instagram followers does @sallysbakeblog have?
As of July 2026, @sallysbakeblog has 1,199,236 followers (1.2M) on Instagram, follows 382 accounts, and has published 4,305 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @sallysbakeblog?
Verified contact details for @sallysbakeblog — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @sallysbakeblog's contact info — free trial →
How much does @sallysbakeblog charge for a sponsored post?
@sallysbakeblog sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @sallysbakeblog's net worth?
@sallysbakeblog's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 1.2M followers and a standard price tier in baking, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @sallysbakeblog have fake followers?
Zaver's AI authenticity check scores @sallysbakeblog 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @sallysbakeblog?
@sallysbakeblog's 1.2M followers skew 50% male / 50% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @sallysbakeblog's report on Zaver.
Which influencers are similar to @sallysbakeblog?
Zaver lists comparable baking creators in United States in the "Influencers like @sallysbakeblog" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,004 vetted baking creators with plain-English queries.
What is the follower count?
Sally McKenney has a follower count of 1,199,236.
What is the engagement rate?
The engagement rate for Sally's profile is not provided.
What is the collaboration pricing?
Sally's estimated price tier is standard, but pricing may vary based on specific collaboration details.
What is the content niche?
Sally primarily focuses on baking, with secondary niches in recipes and cooking.
