Data updated: July 2026
Baked by Melissa ✓
@bakedbymelissa · Instagram · New York, US · baking
About Baked by Melissa
Baked by Melissa is a lifestyle creator based in New York, specializing in baking and desserts. With a follower count of 1,754,882, this entrepreneur shares a variety of content including reels, static posts, carousels, and stories. The creator's biography highlights handcrafted, bite-size cupcakes and mentions being a two-time New York Times bestseller. The content reflects a playful and wholesome vibe, appealing to a family-friendly audience. Some content may require brand review.
@bakedbymelissa's followers & following
@bakedbymelissa currently has 1,754,882 followers on Instagram and follows 699 accounts, a follower-to-following ratio of 2,510.56. That places the account in the mega tier of baking creators.
@bakedbymelissa's content
@bakedbymelissa has published 4,927 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under baking, desserts, food, recipes. Bio: “Handcrafted, bite-size cupcakes 🧁 Baked fresh & shipped nationwide! ✨🌈 2x NYT bestseller COME HUNGRY & COME EAT”
AI quality check on @bakedbymelissa
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@bakedbymelissa's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@bakedbymelissa's audience
Audience snapshot
45% male · 55% female
Core age group25-34
The audience primarily consists of individuals aged 25-34, with a slight male skew of 45%. The top geographic location is the United States, indicating a strong domestic following. This demographic suggests a targeted engagement with young adults interested in baking and desserts.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit Baked by Melissa?
Brands in the food and dessert sectors are well-suited for collaboration with Baked by Melissa. The creator's focus on baking and family-friendly content aligns with brands that emphasize quality ingredients and wholesome experiences, making partnerships likely to resonate with her audience.
Frequently asked questions
How many Instagram followers does @bakedbymelissa have?
As of July 2026, @bakedbymelissa has 1,754,882 followers (1.8M) on Instagram, follows 699 accounts, and has published 4,927 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @bakedbymelissa?
Verified contact details for @bakedbymelissa — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @bakedbymelissa's contact info — free trial →
How much does @bakedbymelissa charge for a sponsored post?
@bakedbymelissa sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @bakedbymelissa's net worth?
@bakedbymelissa's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 1.8M followers and a elite price tier in baking, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @bakedbymelissa have fake followers?
Zaver's AI authenticity check scores @bakedbymelissa 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @bakedbymelissa?
@bakedbymelissa's 1.8M followers skew 45% male / 55% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @bakedbymelissa's report on Zaver.
Which influencers are similar to @bakedbymelissa?
Zaver lists comparable baking creators in United States in the "Influencers like @bakedbymelissa" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 5,004 vetted baking creators with plain-English queries.
What is the follower count?
Baked by Melissa has a follower count of 1,754,882.
What is the engagement rate?
The engagement rate data is currently not available.
What is the collaboration pricing?
The estimated price tier for collaborations is elite, though pricing can vary.
What is the content niche?
The primary niche is baking, with secondary niches including desserts, food, and recipes.
