Data updated: July 2026

So Yummy β
@soyummy Β· Instagram Β· US Β· food
About So Yummy
So Yummy is a prominent Instagram creator specializing in food-related content. With a follower count exceeding 9 million, this entertainer focuses on delivering engaging and informative videos that showcase recipes, cooking tips, and dessert ideas. The creator's content is characterized by a fun and playful vibe, appealing to a broad audience interested in culinary exploration. Some content may require brand review.
@soyummy's followers & following
@soyummy currently has 9,350,521 followers on Instagram and follows 238 accounts, a follower-to-following ratio of 39,287.9. That places the account in the mega tier of food creators.
@soyummy's content
@soyummy has published 4,847 posts to date, working across reels, long-form-video, static-posts, stories, carousels. The account's content is classified under food, recipes, cooking, desserts. Bio: βDig into fun! Bite-sized food videos serving up ideas, tips, and products for the kitchen. Check out our linksππΌβ
AI quality check on @soyummy
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@soyummy's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@soyummy's audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
The audience for So Yummy exhibits a balanced gender distribution, with a slight male skew. The primary age demographic is 25-34, and the top geographic location is the United States. This suggests a young adult audience interested in food and cooking.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate β free trialWhich brands fit So Yummy?
Brands in the food and kitchenware sectors would align well with So Yummy's content. The creator's focus on recipes and cooking tips makes partnerships with food brands, kitchen gadgets, and culinary products a natural fit.
Frequently asked questions
How many Instagram followers does @soyummy have?
As of July 2026, @soyummy has 9,350,521 followers (9.4M) on Instagram, follows 238 accounts, and has published 4,847 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @soyummy?
Verified contact details for @soyummy β including business email where available β are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @soyummy's contact info β free trial β
How much does @soyummy charge for a sponsored post?
@soyummy sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @soyummy's net worth?
@soyummy's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 9.4M followers and a premium price tier in food, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @soyummy have fake followers?
Zaver's AI authenticity check scores @soyummy 85/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @soyummy?
@soyummy's 9.4M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @soyummy's report on Zaver.
Which influencers are similar to @soyummy?
Zaver lists comparable food creators in United States in the "Influencers like @soyummy" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 24,300 vetted food creators with plain-English queries.
What is the follower count?
So Yummy has a follower count of 9,350,521.
What is the engagement rate?
The engagement rate for So Yummy is not provided.
What is the collaboration pricing?
So Yummy is in the premium price tier for collaborations.
What is the content niche?
So Yummy primarily focuses on food, with secondary niches in recipes, cooking, and desserts.
Influencers like @soyummy
Proven at world-record scale: Zaver tracked 1,060 creators in real time for Godrej Ivara's Guinness World Recordsβ’ attempt.
See the case study βGet full insights on this creator before you spend a dollar
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