Data updated: July 2026
Michelle McRae ✓
@shellychicboutique · Instagram · US · home-decor
About Michelle McRae
Michelle McRae, known as shellychicboutique, is an educator on Instagram focusing on home decor and interior design. With a significant following of 2,583,892, she shares DIY tips, tutorials, and renovation projects, particularly centered around her 1940's bungalow. Her content is characterized by an authentic and relatable tone, appealing to those interested in home improvement and design. Some content may require brand review.
@shellychicboutique's followers & following
@shellychicboutique currently has 2,583,892 followers on Instagram and follows 838 accounts, a follower-to-following ratio of 3,083.4. That places the account in the mega tier of home-decor creators.
@shellychicboutique's content
@shellychicboutique has published 1,331 posts to date, working across reels, long-form-video, stories, carousels. The account's content is classified under home-decor, interior-design, vlogs. Bio: “✨DIY flips, tips & tutorials 🛠️ ✨Renovating my 1940’s bungalow one DIY at a time 🏠 Shop products used ⬇️”
AI quality check on @shellychicboutique
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@shellychicboutique's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@shellychicboutique's audience
Audience snapshot
25% male · 75% female
Core age group25-34
The audience primarily consists of women, with a notable skew towards the 25-34 age range. The top geographic location for her followers is the United States, indicating a strong domestic engagement.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Michelle McRae?
Brands in the home decor and interior design sectors would align well with Michelle's content. Her focus on DIY projects and renovations provides opportunities for collaboration with brands offering related products and services.
Frequently asked questions
How many Instagram followers does @shellychicboutique have?
As of July 2026, @shellychicboutique has 2,583,892 followers (2.6M) on Instagram, follows 838 accounts, and has published 1,331 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @shellychicboutique?
Verified contact details for @shellychicboutique — including business email where available — are held in Zaver, alongside contacts for millions of other Instagram creators. Zaver users can unlock them instantly and reach out from your own inbox. Unlock @shellychicboutique's contact info — free trial →
How much does @shellychicboutique charge for a sponsored post?
@shellychicboutique sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @shellychicboutique's net worth?
@shellychicboutique's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 2.6M followers and a premium price tier in home-decor, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @shellychicboutique have fake followers?
Zaver's AI authenticity check scores @shellychicboutique 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @shellychicboutique?
@shellychicboutique's 2.6M followers skew 25% male / 75% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @shellychicboutique's report on Zaver.
Which influencers are similar to @shellychicboutique?
Zaver lists comparable home-decor creators in United States in the "Influencers like @shellychicboutique" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 13,008 vetted home-decor creators with plain-English queries.
What is the follower count?
Michelle has 2,583,892 followers.
What is the engagement rate?
The engagement rate data is not available.
What is the collaboration pricing?
Michelle is estimated to be in the premium price tier for collaborations.
What is the content niche?
Her primary niche is home decor, with secondary niches in interior design and vlogs.
