Data updated: July 2026
magnolia ✓
@magnolia · Instagram · US · home-decor
About magnolia
Magnolia is a lifestyle creator on Instagram, known for her focus on home decor, interior design, DIY projects, and real estate. With a follower count of 5,746,141, she has established herself as a significant presence in the home and lifestyle niche. Her content is characterized by storytelling and an inspirational tone, appealing to audiences seeking ideas for their living spaces. Magnolia's biography reflects her mission to inspire life and home, and she is associated with various ventures founded by Chip and Joanna Gaines. Some content may require brand review.
@magnolia's followers & following
@magnolia currently has 5,746,141 followers on Instagram and follows 406 accounts, a follower-to-following ratio of 14,153.06. That places the account in the mega tier of home-decor creators.
@magnolia's content
@magnolia has published 4,929 posts to date, working across static-posts, carousels, reels, stories. The account's content is classified under home-decor, interior-design, diy, real-estate. Bio: “inspiration for life and home founded by @chipgaines and @joannagaines @visitmagnolia | @magnoliatable | @magnolianetwork | @magnoliarealty”
AI quality check on @magnolia
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@magnolia's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@magnolia's audience
Audience snapshot
30% male · 70% female
Core age group35-44
The audience skews slightly male at 30%, with a primary age range of 35-44 years. The top geographic location for her followers is the United States, indicating a strong domestic engagement.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit magnolia?
Brands in the home decor, DIY, and lifestyle sectors align well with Magnolia's content. Her authentic storytelling and focus on family-friendly themes make her a suitable partner for brands seeking to connect with an audience interested in home improvement and design.
Frequently asked questions
How many Instagram followers does @magnolia have?
As of July 2026, @magnolia has 5,746,141 followers (5.7M) on Instagram, follows 406 accounts, and has published 4,929 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @magnolia?
Verified contact details for @magnolia — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @magnolia's contact info — free trial →
How much does @magnolia charge for a sponsored post?
@magnolia sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @magnolia's net worth?
@magnolia's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 5.7M followers and a elite price tier in home-decor, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @magnolia have fake followers?
Zaver's AI authenticity check scores @magnolia 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @magnolia?
@magnolia's 5.7M followers skew 30% male / 70% female, core age group 35-44. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @magnolia's report on Zaver.
Which influencers are similar to @magnolia?
Zaver lists comparable home-decor creators in United States in the "Influencers like @magnolia" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 13,008 vetted home-decor creators with plain-English queries.
What is the follower count?
Magnolia has 5,746,141 followers.
What is the engagement rate?
Engagement rate data is currently not available.
What is the collaboration pricing?
Magnolia is in the elite price tier, though pricing can vary based on specific collaboration details.
What is the content niche?
Her primary niche is home decor, with secondary focuses on interior design, DIY, and real estate.
