Data updated: July 2026
NYT Cooking ✓
@nytcooking · Instagram · US · cooking
About NYT Cooking
NYT Cooking is a prominent educational creator on Instagram, specializing in cooking, recipes, food, and baking. With a substantial following of 4,845,805, they provide a wealth of knowledge through various content formats, including static posts, carousels, reels, stories, and long-form videos. Their authoritative and informative tone resonates well with audiences seeking culinary expertise. Some content may require brand review.
@nytcooking's followers & following
@nytcooking currently has 4,845,805 followers on Instagram and follows 161 accounts, a follower-to-following ratio of 30,098.17. That places the account in the mega tier of cooking creators.
@nytcooking's content
@nytcooking has published 15,045 posts to date, working across static-posts, carousels, reels, stories, long-form-video. The account's content is classified under cooking, recipes, food, baking. Bio: “Recipes and advice from New York Times Cooking. Tap the link for more! ⬇️”
AI quality check on @nytcooking
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@nytcooking's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@nytcooking's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience for NYT Cooking is primarily based in the US, with a balanced gender skew. The age demographic skews towards individuals aged 25-34, indicating a young adult audience interested in cooking and food-related content.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit NYT Cooking?
Brands in the food, cooking, and kitchenware sectors would align well with NYT Cooking's content. Their educational approach and focus on recipes make them suitable partners for brands looking to promote culinary products or services.
Frequently asked questions
How many Instagram followers does @nytcooking have?
As of July 2026, @nytcooking has 4,845,805 followers (4.8M) on Instagram, follows 161 accounts, and has published 15,045 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @nytcooking?
Verified contact details for @nytcooking — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @nytcooking's contact info — free trial →
How much does @nytcooking charge for a sponsored post?
@nytcooking sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @nytcooking's net worth?
@nytcooking's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 4.8M followers and a elite price tier in cooking, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @nytcooking have fake followers?
Zaver's AI authenticity check scores @nytcooking 100/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @nytcooking?
@nytcooking's 4.8M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @nytcooking's report on Zaver.
Which influencers are similar to @nytcooking?
Zaver lists comparable cooking creators in United States in the "Influencers like @nytcooking" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 7,021 vetted cooking creators with plain-English queries.
What is the follower count?
NYT Cooking has a follower count of 4,845,805.
What is the engagement rate?
The engagement rate for NYT Cooking is currently not available.
What is the collaboration pricing?
Collaboration pricing for NYT Cooking is estimated to be in the elite tier.
What is the content niche?
NYT Cooking primarily focuses on cooking, with secondary niches in recipes, food, and baking.
