Data updated: July 2026
H&M HOME ✓
@hmhome · Instagram · SE · home-decor
About H&M HOME
H&M HOME is a lifestyle creator on Instagram, focusing on home decor, interior design, and design. With a substantial following of 6,224,435, the creator shares a variety of content formats, including reels, static posts, carousels, and stories. The creator's biography invites followers to explore interior inspiration and collaborations. Operating from Sweden, H&M HOME communicates primarily in English and Swedish, appealing to a diverse audience interested in sophisticated and trendy aesthetics. Some content may require brand review.
@hmhome's followers & following
@hmhome currently has 6,224,435 followers on Instagram and follows 228 accounts, a follower-to-following ratio of 27,300.15. That places the account in the mega tier of home-decor creators.
@hmhome's content
@hmhome has published 3,514 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under home-decor, interior-design, design. Bio: “Welcome HOME! 🤍 Follow for interior inspiration, the latest collabs and more.”
AI quality check on @hmhome
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@hmhome's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@hmhome's audience
Audience snapshot
30% male · 70% female
Core age group25-34
The audience skews slightly male at 30%, with a primary age range of 25-34. The top geographic location is Sweden, indicating a strong local following. The large follower count suggests significant reach and potential engagement.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit H&M HOME?
Brands in the home decor, interior design, and lifestyle sectors align well with H&M HOME's content. The creator's focus on minimalist and sophisticated aesthetics makes them a suitable partner for brands looking to promote stylish and trendy home products.
Frequently asked questions
How many Instagram followers does @hmhome have?
As of July 2026, @hmhome has 6,224,435 followers (6.2M) on Instagram, follows 228 accounts, and has published 3,514 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @hmhome?
Verified contact details for @hmhome — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @hmhome's contact info — free trial →
How much does @hmhome charge for a sponsored post?
@hmhome sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @hmhome's net worth?
@hmhome's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 6.2M followers and a premium price tier in home-decor, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @hmhome have fake followers?
Zaver's AI authenticity check scores @hmhome 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @hmhome?
@hmhome's 6.2M followers skew 30% male / 70% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @hmhome's report on Zaver.
Which influencers are similar to @hmhome?
Zaver lists comparable home-decor creators in Sweden in the "Influencers like @hmhome" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 13,008 vetted home-decor creators with plain-English queries.
What is the follower count?
H&M HOME has 6,224,435 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The estimated price tier for collaborations is premium.
What is the content niche?
The primary niche is home decor, with secondary niches in interior design and design.
