Top 50 Sweden Influencers
Ranked by follower count among 4,627 vetted Sweden creators on Zaver.
This ranking highlights the top Instagram creators in Sweden, featuring a total of 50 profiles. The list is led by zlatan, who boasts 63,488,571 followers, followed by hm with 37,967,192 followers. Other notable creators include gretathunberg and zaralarsson, with 16,785,418 and 12,090,046 followers respectively. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Zlatan Ibrahimović✓@zlatan | 63M | — | football | elite | View profile → |
| 2 |  H&M✓@hm | 38M | — | fashion | elite | View profile → |
| 3 |  Greta Thunberg✓@gretathunberg | 17M | — | sustainability | elite | View profile → |
| 4 |  Zara Larsson✓@zaralarsson | 12M | — | music | elite | View profile → |
| 5 |  KOENIGSEGG✓@koenigsegg | 8.5M | — | cars | elite | View profile → |
| 6 |  ANNA NYSTRÖM✓@annanystrom | 7.4M | — | interior-design | premium | View profile → |
| 7 |  Avicii✓@avicii | 7.1M | — | music | elite | View profile → |
| 8 |  H&M HOME✓@hmhome | 6.2M | — | home-decor | premium | View profile → |
| 9 |  Acne Studios✓@acnestudios | 4.5M | — | luxury-fashion | elite | View profile → |
| 10 |  Daniel Wellington✓@danielwellington | 4.3M | — | jewelry | elite | View profile → |
| 11 |  H&M Kids✓@hm_kids | 4.1M | — | kids-fashion | standard | View profile → |
| 12 |  menwithstreetstyle✓@menwithstreetstyle | 3.4M | — | streetwear | elite | View profile → |
| 13 |  & Other Stories✓@andotherstories | 3.3M | — | fashion | premium | View profile → |
| 14 |  NA-KD✓@nakdfashion | 3.3M | — | fashion | premium | View profile → |
| 15 |  H&M Man✓@hm_man | 2.9M | — | fashion | premium | View profile → |
| 16 |  Matilda Djerf✓@matildadjerf | 2.6M | — | fashion | premium | View profile → |
| 17 |  HANNA ÖBERG 🇸🇪✓@hannaoeberg | 2.3M | — | fitness | elite | View profile → |
| 18 |  Nobel Prize✓@nobelprize | 2.2M | — | science | elite | View profile → |
| 19 |  ABBA✓@abba | 2.2M | — | music | elite | View profile → |
| 20 |  SWATI VERMA NANDA✓@swativerma | 2.2M | — | skincare | elite | View profile → |
| 21 |  Edvin Ryding✓@edvinrydings | 2.1M | — | entertainment | premium | View profile → |
| 22 |  DESENIO - ART ONLINE✓@desenio | 2.1M | — | home-decor | elite | View profile → |
| 23 |  Omar Rudberg✓@officialomar | 2.0M | — | music | premium | View profile → |
| 24 |  Steve Angello✓@steveangello | 1.9M | — | music | elite | View profile → |
| 25 |  Volvo Cars✓@volvocars | 1.9M | — | automotive | elite | View profile → |
| 26 |  GIO✓@giovannaengelbert | 1.8M | — | jewelry | premium | View profile → |
| 27 |  Kenza Zouiten Subosic✓@kenzas | 1.8M | — | family | premium | View profile → |
| 28 |  IKEA✓@ikea | 1.8M | — | home-decor | elite | View profile → |
| 29 |  @yunglean2001✓@yunglean2001 | 1.8M | — | music | premium | View profile → |
| 30 |  Ivone Ekman✓@angoswede | 1.8M | — | wellness | elite | View profile → |
| 31 |  ARKET✓@arketofficial | 1.7M | — | fashion | premium | View profile → |
| 32 |  Manuela Kjeilen✓@passionforbaking | 1.6M | — | baking | elite | View profile → |
| 33 |  Mondo Duplantis✓@mondo_duplantis | 1.6M | — | sports | elite | View profile → |
| 34 |  Amanda Bredén✓@officialamandabreden | 1.6M | — | travel | standard | View profile → |
| 35 |  Clara Lindblom✓@clara_lindblom | 1.6M | — | beauty-tips | elite | View profile → |
| 36 |  Jonna Jinton✓@jonnajinton | 1.6M | — | art | elite | View profile → |
| 37 |  Andy Madadian✓@andymusic1 | 1.5M | — | music | elite | View profile → |
| 38 |  Zack London✓@gossipgoblin | 1.5M | — | art | elite | View profile → |
| 39 |  Swedish House Mafia✓@swedishhousemafia | 1.5M | — | music | elite | View profile → |
| 40 |  Bianca Ingrosso✓@biancaingrosso | 1.4M | — | beauty-tips | elite | View profile → |
| 41 |  Faia Younan | فايا يونان✓@faiayo | 1.4M | — | music | premium | View profile → |
| 42 |  Puia Shamsossadati✓@thisisamans.world | 1.4M | — | design | elite | View profile → |
| 43 |  Volvo Trucks✓@volvotrucks | 1.4M | — | automotive | elite | View profile → |
| 44 |  Amanda Khamkaew Gidekull✓@amandakhamkaew | 1.4M | — | skincare | premium | View profile → |
| 45 |  Melinda Lindmark✓@melindalindmark | 1.4M | — | fitness | premium | View profile → |
| 46 |  Dejan Kulusevski✓@dejan.k10 | 1.4M | — | football | elite | View profile → |
| 47 |  70s.80s.90s.music✓@70s.80s.90s.music | 1.3M | — | music | standard | View profile → |
| 48 | 1.3M | — | spirituality | elite | View profile → | |
| 49 |  Scania Group✓@scaniagroup | 1.3M | — | sustainability | premium | View profile → |
| 50 |  Hissy elhissy✓@hissy0 | 1.3M | — | entertainment | premium | View profile → |
Methodology
Creators are ranked based on follower count, specifically among profiles that have surpassed Zaver's indexing quality bar, which includes being labeled, categorized, and having a minimum of 5k followers.
Frequently asked questions
What criteria were used to select the creators?
Creators were selected based on their follower count and quality indexing.
How many creators are included in this ranking?
The ranking includes a total of 50 creators.
What is the follower count of the top creator?
The top creator, zlatan, has 63,488,571 followers.
Is engagement rate considered in this ranking?
Engagement rate is not considered for this ranking.