Data updated: July 2026
e.l.f. Cosmetics ✓
@elfcosmetics · Instagram · US · makeup
About e.l.f. Cosmetics
e.l.f. Cosmetics is a lifestyle creator on Instagram, known for its focus on makeup, skincare, and beauty tips. With a follower count of 7,569,336, the brand has established itself as a significant player in the beauty industry. The creator's content includes a variety of formats such as reels, static posts, carousels, stories, and IGTV, showcasing a commitment to engaging and informative content. The brand's biography emphasizes its clean, vegan, and cruelty-free ethos, appealing to a diverse audience. Some content may require brand review.
@elfcosmetics's followers & following
@elfcosmetics currently has 7,569,336 followers on Instagram and follows 1,403 accounts, a follower-to-following ratio of 5,395.11. That places the account in the mega tier of makeup creators.
@elfcosmetics's content
@elfcosmetics has published 11,336 posts to date, working across reels, static-posts, carousels, stories, igtv. The account's content is classified under makeup, skincare, haircare, beauty-tips. Bio: “The best of beauty for every 👀👄🤩 ✨e.l.f. Clean. Vegan. Cruelty-free. Fair Trade Certified. @elfskincare + @elfhaircare = our BFFs 👯♀️”
AI quality check on @elfcosmetics
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@elfcosmetics's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@elfcosmetics's audience
Audience snapshot
15% male · 85% female
Core age group18-24
The audience is primarily skewed towards younger demographics, particularly those aged 18-24. The majority of followers are located in the United States, with a slight male skew of 15%. This suggests a strong appeal among younger consumers interested in beauty and lifestyle content.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit e.l.f. Cosmetics?
Brands in the beauty, skincare, and haircare sectors would align well with e.l.f. Cosmetics due to its established niche and audience engagement. The creator's focus on inclusivity and trendiness makes it an attractive partner for brands looking to reach a youthful demographic.
Frequently asked questions
How many Instagram followers does @elfcosmetics have?
As of July 2026, @elfcosmetics has 7,569,336 followers (7.6M) on Instagram, follows 1,403 accounts, and has published 11,336 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @elfcosmetics?
Verified contact details for @elfcosmetics — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @elfcosmetics's contact info — free trial →
How much does @elfcosmetics charge for a sponsored post?
@elfcosmetics sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @elfcosmetics's net worth?
@elfcosmetics's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 7.6M followers and a premium price tier in makeup, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @elfcosmetics have fake followers?
Zaver's AI authenticity check scores @elfcosmetics 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @elfcosmetics?
@elfcosmetics's 7.6M followers skew 15% male / 85% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @elfcosmetics's report on Zaver.
Which influencers are similar to @elfcosmetics?
Zaver lists comparable makeup creators in United States in the "Influencers like @elfcosmetics" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 18,457 vetted makeup creators with plain-English queries.
What is the follower count?
The follower count is 7,569,336.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The estimated price tier for collaborations is premium.
What is the content niche?
The primary niche is makeup, with secondary niches in skincare, haircare, and beauty tips.
