Data updated: July 2026
Airbnb ✓
@airbnb · Instagram · US · travel
About Airbnb
@airbnb's engagement rate
As of July 2026, @airbnb's engagement rate is 0.67%, compared with an average of 1.63% across 32,187 vetted travel creators — rated "Low" for the niche. Engagement rate measures how actively followers interact with content relative to audience size.
@airbnb's followers & following
@airbnb currently has 6,998,604 followers on Instagram and follows 2 accounts, a follower-to-following ratio of 3,499,302. That places the account in the mega tier of travel creators.
@airbnb's content
@airbnb has published 3,971 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under travel, luxury-travel, adventure-travel, city-guides, home-decor, interior-design, architecture, food, cooking, wellness, sustainability.
AI quality check on @airbnb
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@airbnb's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@airbnb's audience
Audience snapshot
50% male · 50% female
Core age group25-34
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Airbnb?
Frequently asked questions
How many Instagram followers does @airbnb have?
As of July 2026, @airbnb has 6,998,604 followers (7.0M) on Instagram, follows 2 accounts, and has published 3,971 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @airbnb?
Verified contact details for @airbnb — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @airbnb's contact info — free trial →
How much does @airbnb charge for a sponsored post?
@airbnb sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @airbnb's net worth?
@airbnb's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 7.0M followers and a premium price tier in travel, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Is @airbnb's engagement rate good?
@airbnb's engagement rate is 0.67%, against an average of 1.63% across 32,187 vetted travel creators — rated "Low" for the niche by Zaver.
Does @airbnb have fake followers?
Zaver's AI authenticity check scores @airbnb 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @airbnb?
@airbnb's 7.0M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @airbnb's report on Zaver.
Which influencers are similar to @airbnb?
Zaver lists comparable travel creators in United States in the "Influencers like @airbnb" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 32,187 vetted travel creators with plain-English queries.
