Data updated: July 2026
Ilse van der Merwe β
@the_foodfox Β· Instagram Β· ZA Β· recipes
Ilse van der Merwe has 15,641 Instagram followers as of July 2026. Estimated brand-deal earning potential is $130β$310 per sponsored post (a labelled estimate, not a confirmed figure).
- Followers
- 15,641 (16K)
- Est. earnings / post
- $130β$310 (estimate)
- Niche
- recipes
- Based in
- South Africa
- As of
- July 2026
About Ilse van der Merwe
Ilse van der Merwe, known as 'the_foodfox' on Instagram, is a chef and expert in the culinary field. With a focus on recipes, she shares her passion for cooking through various content formats, including static posts, carousels, and reels. Her biography highlights her experience as a cookbook author and recipe developer, showcasing her dedication to food styling and content writing. Based in South Africa, Ilse engages her audience with informative and storytelling content that is both wholesome and family-friendly. Some content may require brand review.
@the_foodfox's followers & following
@the_foodfox currently has 15,641 followers on Instagram and follows 3,250 accounts, a follower-to-following ratio of 4.81. That places the account in the micro tier of recipes creators.
@the_foodfox's content
@the_foodfox has published 1,678 posts to date, working across static-posts, carousels, reels. The account's content is classified under recipes, food, cooking. Bio: βCookbook author, recipe developer, content writer & food stylist. π#CapeMediterranean π#SimplySeasonal π#EasyAlFresco π#TimelessSouthAβ¦β
AI quality check on @the_foodfox
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@the_foodfox's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@the_foodfox's audience
Audience snapshot
50% male Β· 50% female
Core age group25-34
The audience of Ilse van der Merwe skews evenly between genders, with a notable concentration in the 25-34 age range. The primary geographic location of her followers is South Africa, indicating a strong local engagement.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate β free trialWhich brands fit Ilse van der Merwe?
Ilse van der Merwe is well-suited for collaborations with brands in the food and cooking sectors, particularly those that align with her authentic and family-friendly content style. Her expertise in recipe development can enhance brand narratives focused on culinary experiences.
Frequently asked questions
Who is Ilse van der Merwe?
Ilse van der Merwe (@the_foodfox) is a recipes creator on Instagram based in South Africa with 15,641 followers. Full stats, audience data and collaboration pricing are below.
How many Instagram followers does @the_foodfox have?
As of July 2026, @the_foodfox has 15,641 followers (16K) on Instagram, follows 3,250 accounts, and has published 1,678 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @the_foodfox?
Many creators publish a business email or contact button in their public bio. Zaver Radar surfaces those public contact details β email, phone and WhatsApp β where a creator has shared them, across millions of Instagram creators, so you can reach out from your own inbox. Find creator contacts in Zaver Radar β free trial β
How much does @the_foodfox charge for a sponsored post?
@the_foodfox sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @the_foodfox's net worth?
There's no publicly confirmed net worth for @the_foodfox. Based on 15,641 followers in recipes, Zaver estimates brand-deal earning potential of roughly $130β$310 per sponsored post β a labelled estimate from audience size and creator-economy benchmarks, not a confirmed figure. Actual income depends on posting cadence, deal volume and other income sources. See the earning-potential estimate β
How old is @the_foodfox?
@the_foodfox's date of birth isn't publicly confirmed on their Instagram profile, so Zaver doesn't publish an age. What's public: Ilse van der Merwe is a recipes creator based in South Africa with 15,641 followers.
Does @the_foodfox have fake followers?
Zaver's AI authenticity check scores @the_foodfox 95/100, based on multiple signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @the_foodfox?
@the_foodfox's 16K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @the_foodfox's report on Zaver.
Which influencers are similar to @the_foodfox?
Zaver lists comparable recipes creators in South Africa in the "Influencers like @the_foodfox" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 4,200 vetted recipes creators with plain-English queries.
What is the follower count?
Ilse van der Merwe has 15,641 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
Collaboration pricing is estimated at a standard tier.
What is the content niche?
Ilse primarily focuses on recipes, with secondary niches in food and cooking.
