Data updated: July 2026
Primark ✓
@primark · Instagram · UK · fashion
About Primark
@primark's followers & following
@primark currently has 11,371,655 followers on Instagram and follows 1,027 accounts, a follower-to-following ratio of 11,072.69. That places the account in the mega tier of fashion creators.
@primark's content
@primark has published 18,736 posts to date, working across static-posts, carousels, reels, stories. The account's content is classified under fashion, kids-fashion, beauty-tips, home-decor, ecommerce. Bio: “The official Primark IG 💙 👨👩👧👦 @primark.kids 💄 @primark.beauty 👟 @primark.man 🏡 @primark.home Click & Collect available acros…”
AI quality check on @primark
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@primark's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@primark's audience
Audience snapshot
40% male · 60% female
Core age group18-24
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit Primark?
Frequently asked questions
How many Instagram followers does @primark have?
As of July 2026, @primark has 11,371,655 followers (11M) on Instagram, follows 1,027 accounts, and has published 18,736 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @primark?
Verified contact details for @primark — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @primark's contact info — free trial →
How much does @primark charge for a sponsored post?
@primark sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @primark's net worth?
@primark's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 11M followers and a standard price tier in fashion, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @primark have fake followers?
Zaver's AI authenticity check scores @primark 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @primark?
@primark's 11M followers skew 40% male / 60% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @primark's report on Zaver.
Which influencers are similar to @primark?
Zaver lists comparable fashion creators in United Kingdom in the "Influencers like @primark" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 90,196 vetted fashion creators with plain-English queries.
