Data updated: July 2026
PrettyLittleThing ✓
@prettylittlething · Instagram · UK · fashion
About PrettyLittleThing
PrettyLittleThing is a lifestyle entrepreneur and a prominent figure in the fashion niche on Instagram. With a follower count of 16,867,372, this creator engages a vast audience through a variety of content formats, including reels, static posts, carousels, and stories. The brand's focus is on fashion, streetwear, and outfit of the day (ootd) themes, appealing to a youthful demographic. PrettyLittleThing's content is characterized by a promotional and entertaining tone, reflecting a trendy and aspirational vibe. Some content may require brand review.
@prettylittlething's followers & following
@prettylittlething currently has 16,867,372 followers on Instagram and follows 64 accounts, a follower-to-following ratio of 263,552.69. That places the account in the mega tier of fashion creators.
@prettylittlething's content
@prettylittlething has published 826 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under fashion, streetwear, ootd. Bio: “The Style Source for every kind of IT Girl Customer Service Queries - @prettylittlethingcs”
AI quality check on @prettylittlething
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@prettylittlething's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@prettylittlething's audience
Audience snapshot
20% male · 80% female
Core age group18-24
The audience skews slightly male at 20%, predominantly within the 18-24 age range. The top geographic location is the United Kingdom, suggesting a strong local influence and relevance in the fashion market.
Collaboration pricing
Price tierstandard
Get the AI fair-price estimate → free trialWhich brands fit PrettyLittleThing?
Brands in the fashion, streetwear, and lifestyle sectors would align well with PrettyLittleThing's content. The creator's focus on trendy and youthful themes makes collaborations with brands targeting a similar demographic particularly effective.
Frequently asked questions
How many Instagram followers does @prettylittlething have?
As of July 2026, @prettylittlething has 16,867,372 followers (17M) on Instagram, follows 64 accounts, and has published 826 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @prettylittlething?
Verified contact details for @prettylittlething — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @prettylittlething's contact info — free trial →
How much does @prettylittlething charge for a sponsored post?
@prettylittlething sits in the standard price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @prettylittlething's net worth?
@prettylittlething's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 17M followers and a standard price tier in fashion, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @prettylittlething have fake followers?
Zaver's AI authenticity check scores @prettylittlething 70/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. Zaver recommends reviewing the full audit before committing budget. Run the full authenticity check →
Who follows @prettylittlething?
@prettylittlething's 17M followers skew 20% male / 80% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @prettylittlething's report on Zaver.
Which influencers are similar to @prettylittlething?
Zaver lists comparable fashion creators in United Kingdom in the "Influencers like @prettylittlething" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 90,196 vetted fashion creators with plain-English queries.
What is the follower count?
PrettyLittleThing has a follower count of 16,867,372.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The collaboration pricing falls within the standard price tier, but pricing may vary based on specific campaign details.
What is the content niche?
PrettyLittleThing primarily focuses on fashion, with additional niches in streetwear and outfit of the day (ootd).
