Data updated: July 2026

ASOS βœ“

@asos Β· Instagram Β· UK Β· fashion

Followers
15M
Following
1.1K
Posts
106

About ASOS

ASOS is a prominent Instagram creator known for their focus on fashion and lifestyle content. With a follower count of 14,576,369, they fall into the mega category, showcasing a diverse range of styles from streetwear to luxury fashion. Their content includes various formats such as reels, static posts, and stories, appealing to a youthful audience. The creator's biography, 'Style Each Moment,' reflects their mission to inspire followers through engaging and entertaining content. Some content may require brand review.

@asos's followers & following

15M

@asos currently has 14,576,369 followers on Instagram and follows 1,148 accounts, a follower-to-following ratio of 12,697.19. That places the account in the mega tier of fashion creators.

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@asos's content

106

@asos has published 106 posts to date, working across reels, static-posts, carousels, stories, long-form-video, live-streams, mixed. The account's content is classified under fashion, streetwear, luxury-fashion, ootd, modest-fashion, bridal, wedding, jewelry. Bio: β€œStyle Each Moment”

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AI quality check on @asos

95/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@asos's rankings on Zaver

Based on follower count among creators that passed Zaver's indexing quality bar.

@asos's audience

Audience snapshot

50% male Β· 50% female

Core age group18-24

The audience of ASOS is evenly split between genders, with a significant skew towards the 18-24 age range. The top geographic locations for their followers include the UK, US, India, Germany, and France, indicating a broad international appeal.

Collaboration pricing

Price tierPremium

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Which brands fit ASOS?

Brands in the fashion, streetwear, and luxury sectors would align well with ASOS due to their established presence in these niches. Their engaging and youthful content style makes them suitable for collaborations that emphasize trendiness and aesthetic appeal.

Frequently asked questions

How many Instagram followers does @asos have?

As of July 2026, @asos has 14,576,369 followers (15M) on Instagram, follows 1,148 accounts, and has published 106 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @asos?

Verified contact details for @asos β€” including business email where available β€” are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @asos's contact info β€” free trial β†’

How much does @asos charge for a sponsored post?

@asos sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β†’

What is @asos's net worth?

@asos's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 15M followers and a premium price tier in fashion, brand collaborations are a meaningful income stream β€” Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β†’

Does @asos have fake followers?

Zaver's AI authenticity check scores @asos 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β†’

Who follows @asos?

@asos's 15M followers skew 50% male / 50% female, core age group 18-24. Full audience breakdowns β€” age bands, gender split and country-level distribution β€” are part of @asos's report on Zaver.

Which influencers are similar to @asos?

Zaver lists comparable fashion creators in United Kingdom in the "Influencers like @asos" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 90,196 vetted fashion creators with plain-English queries.

What is the follower count?

ASOS has a follower count of 14,576,369.

What is the engagement rate?

The engagement rate for ASOS is not available.

What is the collaboration pricing?

ASOS is in the premium price tier for collaborations.

What is the content niche?

ASOS primarily focuses on fashion, with secondary niches including streetwear and luxury fashion.