Data updated: July 2026
Benefit Cosmetics US ✓
@benefitcosmetics · Instagram · US · makeup
About Benefit Cosmetics US
Benefit Cosmetics US is a prominent player in the makeup industry, boasting a substantial following of 9,474,073 on Instagram. The brand focuses on beauty, particularly in makeup, beauty tips, and haircare. With a diverse content strategy that includes reels, static posts, stories, and carousels, Benefit engages its audience through a friendly and casual tone. The brand's aesthetic vibe is characterized as glamorous and trendy. Some content may require brand review.
@benefitcosmetics's followers & following
@benefitcosmetics currently has 9,474,073 followers on Instagram and follows 1,704 accounts, a follower-to-following ratio of 5,559.9. That places the account in the mega tier of makeup creators.
@benefitcosmetics's content
@benefitcosmetics has published 13,525 posts to date, working across reels, static-posts, stories, carousels. The account's content is classified under makeup, beauty-tips, haircare. Bio: “🏆 #1 Brow Brand Worldwide 🎀 Your brows? Our obsession. ❤️🔥 NEW BADgal Summer collection exclusively at Ulta”
AI quality check on @benefitcosmetics
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@benefitcosmetics's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@benefitcosmetics's audience
Audience snapshot
20% male · 80% female
Core age group18-24
The audience primarily skews female at 80%, with a notable age focus on the 18-24 demographic. The top geographic location for followers is the United States, indicating a strong domestic presence within this age group.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Benefit Cosmetics US?
Brands in the beauty and cosmetics sector would find a suitable partnership with Benefit Cosmetics US. The creator's established presence in makeup and beauty tips aligns well with brands looking to reach a young, trend-focused audience interested in aesthetic and playful content.
Frequently asked questions
How many Instagram followers does @benefitcosmetics have?
As of July 2026, @benefitcosmetics has 9,474,073 followers (9.5M) on Instagram, follows 1,704 accounts, and has published 13,525 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @benefitcosmetics?
Verified contact details for @benefitcosmetics — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @benefitcosmetics's contact info — free trial →
How much does @benefitcosmetics charge for a sponsored post?
@benefitcosmetics sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @benefitcosmetics's net worth?
@benefitcosmetics's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 9.5M followers and a premium price tier in makeup, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @benefitcosmetics have fake followers?
Zaver's AI authenticity check scores @benefitcosmetics 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @benefitcosmetics?
@benefitcosmetics's 9.5M followers skew 20% male / 80% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @benefitcosmetics's report on Zaver.
Which influencers are similar to @benefitcosmetics?
Zaver lists comparable makeup creators in United States in the "Influencers like @benefitcosmetics" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 18,457 vetted makeup creators with plain-English queries.
What is the follower count?
Benefit Cosmetics US has 9,474,073 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The collaboration pricing is estimated to be in the premium tier.
What is the content niche?
The primary niche is makeup, with secondary niches in beauty tips and haircare.
