Data updated: July 2026
BBC Food | Fun, simple and delicious ✓
@bbcfood · Instagram · UK · recipes
About BBC Food | Fun, simple and delicious
BBC Food is an educator on Instagram, specializing in recipes and cooking content. With a follower count of 1,331,826, this creator focuses on providing daily inspiration for cooking and eating well. The content includes a variety of formats such as reels, static posts, carousels, and stories, all designed to engage and inform the audience. The creator's approach is characterized by an informative and friendly tone, making the culinary experience accessible and enjoyable. Some content may require brand review.
@bbcfood's followers & following
@bbcfood currently has 1,331,826 followers on Instagram and follows 801 accounts, a follower-to-following ratio of 1,662.7. That places the account in the mega tier of recipes creators.
@bbcfood's content
@bbcfood has published 6,941 posts to date, working across reels, static-posts, carousels, stories. The account's content is classified under recipes, cooking, food. Bio: “Daily recipes and inspiration to keep you cooking and eating well”
AI quality check on @bbcfood
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@bbcfood's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@bbcfood's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience is evenly split between genders, with a notable skew towards individuals aged 25-34. The primary geographic location is the United Kingdom, indicating a strong local following that appreciates food-related content.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit BBC Food | Fun, simple and delicious?
Brands in the food and cooking sectors would align well with BBC Food's content. The creator's focus on recipes and educational cooking content makes them a suitable partner for brands looking to promote kitchen products, meal kits, or culinary tools.
Frequently asked questions
How many Instagram followers does @bbcfood have?
As of July 2026, @bbcfood has 1,331,826 followers (1.3M) on Instagram, follows 801 accounts, and has published 6,941 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @bbcfood?
Verified contact details for @bbcfood — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @bbcfood's contact info — free trial →
How much does @bbcfood charge for a sponsored post?
@bbcfood sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @bbcfood's net worth?
@bbcfood's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 1.3M followers and a premium price tier in recipes, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @bbcfood have fake followers?
Zaver's AI authenticity check scores @bbcfood 98/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @bbcfood?
@bbcfood's 1.3M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @bbcfood's report on Zaver.
Which influencers are similar to @bbcfood?
Zaver lists comparable recipes creators in United Kingdom in the "Influencers like @bbcfood" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 4,200 vetted recipes creators with plain-English queries.
What is the follower count?
The creator has 1,331,826 followers.
What is the engagement rate?
Engagement rate data is not available.
What is the collaboration pricing?
The estimated price tier for collaborations is premium.
What is the content niche?
The primary niche is recipes, with secondary niches in cooking and food.
