Data updated: July 2026
What To Do NYC ✓
@whattodonyc · Instagram · New York, US · city-guides
About What To Do NYC
What To Do NYC is a lifestyle creator based in New York City, specializing in city guides. With a substantial following of 953,687, the creator shares insights on events, travel, and food, engaging a community interested in urban experiences. The content is characterized by an informative and friendly tone, appealing to a diverse audience. The creator utilizes various formats, including reels, stories, static posts, and carousels, to deliver engaging content. Some content may require brand review.
@whattodonyc's followers & following
@whattodonyc currently has 953,687 followers on Instagram and follows 651 accounts, a follower-to-following ratio of 1,464.96. That places the account in the macro tier of city-guides creators.
@whattodonyc's content
@whattodonyc has published 4,167 posts to date, working across reels, stories, static-posts, carousels. The account's content is classified under city-guides, events, travel, food. Bio: “🤳 Follow us for what to do in New York City 📣 News, events, culture & more”
AI quality check on @whattodonyc
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@whattodonyc's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@whattodonyc's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience of What To Do NYC is evenly split by gender, with a focus on the 25-34 age group. The primary geographical concentration is in the United States, indicating a strong local engagement.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit What To Do NYC?
Brands that align with urban lifestyle, travel, food, and events would fit well with What To Do NYC. The creator's focus on city guides and community-driven content allows for authentic partnerships that resonate with their audience's interests.
Frequently asked questions
How many Instagram followers does @whattodonyc have?
As of July 2026, @whattodonyc has 953,687 followers (954K) on Instagram, follows 651 accounts, and has published 4,167 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @whattodonyc?
Verified contact details for @whattodonyc — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @whattodonyc's contact info — free trial →
How much does @whattodonyc charge for a sponsored post?
@whattodonyc sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @whattodonyc's net worth?
@whattodonyc's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 954K followers and a premium price tier in city-guides, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @whattodonyc have fake followers?
Zaver's AI authenticity check scores @whattodonyc 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @whattodonyc?
@whattodonyc's 954K followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @whattodonyc's report on Zaver.
Which influencers are similar to @whattodonyc?
Zaver lists comparable city-guides creators in United States in the "Influencers like @whattodonyc" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 3,122 vetted city-guides creators with plain-English queries.
What is the follower count?
What To Do NYC has a follower count of 953,687.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The collaboration pricing falls within the premium tier, but specifics may vary based on the project.
What is the content niche?
The primary niche is city-guides, with secondary focuses on events, travel, and food.
