Data updated: July 2026
Serena Williams ✓
@serenawilliams · Instagram · US · sports
About Serena Williams
Serena Williams is a prominent athlete and entrepreneur with a significant presence on Instagram, where she has amassed 17,831,768 followers. Known for her achievements in sports, she also shares insights into her entrepreneurial ventures and family life. Her content spans various formats, including reels, static posts, carousels, stories, and long-form videos, reflecting her multifaceted interests. Serena's biography highlights her roles as a mother and businesswoman, showcasing her journey beyond athletics. Some content may require brand review.
@serenawilliams's followers & following
@serenawilliams currently has 17,831,768 followers on Instagram and follows 235 accounts, a follower-to-following ratio of 75,879.86. That places the account in the mega tier of sports creators.
@serenawilliams's content
@serenawilliams has published 2,398 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under sports, entrepreneurship, family. Bio: “Athlete turned Entrepreneur. Mom to @olympiaohanian and @adiraohanian Check out: @serena.ventures @ninetwosix @stocktonstpodcast”
AI quality check on @serenawilliams
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@serenawilliams's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@serenawilliams's audience
Audience snapshot
50% male · 50% female
Core age group18-24
The audience for Serena Williams skews evenly between genders, with a notable focus on the 18-24 age group. The primary geographic concentration is in the United States, indicating a strong domestic following.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit Serena Williams?
Brands in the sports, fitness, and entrepreneurship sectors may find a strong alignment with Serena Williams. Her authentic and motivational tone resonates well with audiences seeking inspiration and empowerment, making her a suitable partner for campaigns focused on these themes.
Frequently asked questions
How many Instagram followers does @serenawilliams have?
As of July 2026, @serenawilliams has 17,831,768 followers (18M) on Instagram, follows 235 accounts, and has published 2,398 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @serenawilliams?
Verified contact details for @serenawilliams — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @serenawilliams's contact info — free trial →
How much does @serenawilliams charge for a sponsored post?
@serenawilliams sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @serenawilliams's net worth?
@serenawilliams's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 18M followers and a elite price tier in sports, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @serenawilliams have fake followers?
Zaver's AI authenticity check scores @serenawilliams 100/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @serenawilliams?
@serenawilliams's 18M followers skew 50% male / 50% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @serenawilliams's report on Zaver.
Which influencers are similar to @serenawilliams?
Zaver lists comparable sports creators in United States in the "Influencers like @serenawilliams" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 42,421 vetted sports creators with plain-English queries.
What is the follower count?
Serena Williams has 17,831,768 followers.
What is the engagement rate?
The engagement rate for Serena Williams is not available.
What is the collaboration pricing?
Serena Williams is in the elite price tier for collaborations.
What is the content niche?
Her primary niche is sports, with secondary niches in entrepreneurship and family.
