Data updated: July 2026
Sephora ✓
@sephora · Instagram · US · beauty-tips
About Sephora
Sephora is a prominent Instagram creator with a substantial following of 22,664,981. Known for sharing content related to beauty tips, makeup, skincare, and fashion, Sephora has established a strong presence in the beauty and luxury fashion niches. The creator's content includes a variety of formats such as reels, static posts, carousels, stories, long-form videos, and live streams. With a biography stating, 'We Belong to Something Beautiful,' Sephora aims to inspire and motivate their audience. Some content may require brand review.
@sephora's followers & following
@sephora currently has 22,664,981 followers on Instagram and follows 1,049 accounts, a follower-to-following ratio of 21,606.27. That places the account in the mega tier of beauty-tips creators.
@sephora's content
@sephora has published 8,790 posts to date, working across reels, static-posts, carousels, stories, long-form-video, live-streams. The account's content is classified under beauty-tips, makeup, skincare, fashion, luxury-fashion. Bio: “We Belong to Something Beautiful”
AI quality check on @sephora
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@sephora's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@sephora's audience
Audience snapshot
30% male · 70% female
Core age group18-24
The audience skews slightly male at 30%, with a primary age demographic of 18-24. The top geographic location for followers is the United States, indicating a concentrated market for beauty and fashion content.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit Sephora?
Brands in the beauty, skincare, and luxury fashion sectors align well with Sephora's content. Given the aspirational and premium vibe of their posts, collaborations with brands that emphasize quality and sophistication would resonate with their audience.
Frequently asked questions
How many Instagram followers does @sephora have?
As of July 2026, @sephora has 22,664,981 followers (23M) on Instagram, follows 1,049 accounts, and has published 8,790 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @sephora?
Verified contact details for @sephora — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @sephora's contact info — free trial →
How much does @sephora charge for a sponsored post?
@sephora sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @sephora's net worth?
@sephora's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 23M followers and a premium price tier in beauty-tips, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @sephora have fake followers?
Zaver's AI authenticity check scores @sephora 100/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @sephora?
@sephora's 23M followers skew 30% male / 70% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @sephora's report on Zaver.
Which influencers are similar to @sephora?
Zaver lists comparable beauty-tips creators in United States in the "Influencers like @sephora" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 14,204 vetted beauty-tips creators with plain-English queries.
What is the follower count?
Sephora has a follower count of 22,664,981.
What is the engagement rate?
The engagement rate is currently not provided.
What is the collaboration pricing?
Sephora is in the premium price tier for collaborations.
What is the content niche?
Sephora primarily focuses on beauty tips, with secondary niches in makeup, skincare, and luxury fashion.
