Data updated: July 2026
The New York Times ✓
@nytimes · Instagram · US · news
About The New York Times
The New York Times is a prominent journalist and educator on Instagram, focusing on news and current affairs. With a follower count exceeding 20 million, the platform serves as a vital source of information and insight. The content produced includes static posts, carousels, stories, and long-form videos, all aimed at delivering factual and informative narratives. The New York Times maintains a professional tone, seeking to help audiences understand the complexities of the world. Some content may require brand review.
@nytimes's followers & following
@nytimes currently has 20,147,934 followers on Instagram and follows 631 accounts, a follower-to-following ratio of 31,930.16. That places the account in the mega tier of news creators.
@nytimes's content
@nytimes has published 24,354 posts to date, working across static-posts, carousels, stories, long-form-video. The account's content is classified under news, journalism, current-affairs. Bio: “We seek the truth and help people understand the world.”
AI quality check on @nytimes
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@nytimes's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@nytimes's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience of The New York Times is primarily located in the US, with a balanced gender distribution. The age skew is predominantly within the 25-34 range, suggesting a young adult demographic that is engaged with current events and journalism.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit The New York Times?
Brands that align with news, journalism, and educational initiatives would fit well with The New York Times. Collaborations could focus on informative campaigns that resonate with a well-informed audience seeking credible content.
Frequently asked questions
How many Instagram followers does @nytimes have?
As of July 2026, @nytimes has 20,147,934 followers (20M) on Instagram, follows 631 accounts, and has published 24,354 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @nytimes?
Verified contact details for @nytimes — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @nytimes's contact info — free trial →
How much does @nytimes charge for a sponsored post?
@nytimes sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @nytimes's net worth?
@nytimes's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 20M followers and a elite price tier in news, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @nytimes have fake followers?
Zaver's AI authenticity check scores @nytimes 99/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @nytimes?
@nytimes's 20M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @nytimes's report on Zaver.
Which influencers are similar to @nytimes?
Zaver lists comparable news creators in United States in the "Influencers like @nytimes" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 7,849 vetted news creators with plain-English queries.
What is the follower count?
The New York Times has 20,147,934 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The estimated pricing tier for collaborations is elite.
What is the content niche?
The primary niche is news, with secondary focuses on journalism and current affairs.
