Data updated: July 2026
NBA ✓
@nba · Instagram · US · basketball
About NBA
The NBA is a prominent figure in the sports entertainment industry, recognized for its extensive reach on Instagram with 88,481,686 followers. As an entertainer and athlete, the NBA produces a diverse range of content, including reels, stories, static posts, carousels, live streams, and long-form videos. The content primarily focuses on basketball, while also touching on sports, entertainment, and news. Some content may require brand review.
@nba's followers & following
@nba currently has 88,481,686 followers on Instagram and follows 1,291 accounts, a follower-to-following ratio of 68,537.32. That places the account in the mega tier of basketball creators.
@nba's content
@nba has published 104,265 posts to date, working across reels, stories, static-posts, carousels, live-streams, long-form-video. The account's content is classified under basketball, sports, entertainment, news. Bio: “The New York Knicks are the 2025-26 NBA Champions! 🏆”
AI quality check on @nba
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@nba's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@nba's audience
Audience snapshot
70% male · 30% female
Core age group18-24
The audience skews predominantly male at 70%, with a primary age range of 18-24. The top geographical location for followers is the United States, indicating a strong domestic engagement.
Collaboration pricing
Price tierElite
Get the AI fair-price estimate → free trialWhich brands fit NBA?
Brands in the sports, entertainment, and lifestyle sectors would align well with the NBA's content. Given its focus on basketball and youth culture, collaborations that emphasize trendy and family-friendly themes would likely resonate with its audience.
Frequently asked questions
How many Instagram followers does @nba have?
As of July 2026, @nba has 88,481,686 followers (88M) on Instagram, follows 1,291 accounts, and has published 104,265 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @nba?
Verified contact details for @nba — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @nba's contact info — free trial →
How much does @nba charge for a sponsored post?
@nba sits in the elite price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @nba's net worth?
@nba's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 88M followers and a elite price tier in basketball, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @nba have fake followers?
Zaver's AI authenticity check scores @nba 100/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @nba?
@nba's 88M followers skew 70% male / 30% female, core age group 18-24. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @nba's report on Zaver.
Which influencers are similar to @nba?
Zaver lists comparable basketball creators in United States in the "Influencers like @nba" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 4,529 vetted basketball creators with plain-English queries.
What is the follower count?
The NBA has 88,481,686 followers.
What is the engagement rate?
The engagement rate is currently not available.
What is the collaboration pricing?
The estimated price tier for collaborations is elite, though pricing can vary.
What is the content niche?
The primary niche is basketball, with secondary niches in sports, entertainment, and news.
