Data updated: July 2026

National Geographic βœ“

@natgeo Β· Instagram Β· US Β· travel

Followers
269M
Following
194
Posts
32K

About National Geographic

National Geographic is an educator on Instagram, focusing on travel and exploration. With a follower count of 269,259,517, this creator shares a diverse range of content including photography, science, history, geography, adventure travel, and journalism. The content is characterized by an educational and informative tone, often employing storytelling techniques to engage viewers. National Geographic's posts encourage a sense of wonder and exploration, appealing to a broad audience interested in various topics related to the environment and social causes. Some content may require brand review.

@natgeo's followers & following

269M

@natgeo currently has 269,259,517 followers on Instagram and follows 194 accounts, a follower-to-following ratio of 1,387,935.65. That places the account in the mega tier of travel creators.

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@natgeo's content

32K

@natgeo has published 31,730 posts to date, working across reels, static-posts, carousels, stories, long-form-video, igtv. The account's content is classified under travel, photography, science, history, geography, adventure-travel, journalism. Bio: β€œStep into wonder and find your inner explorer with National Geographic πŸŒŽβ€

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AI quality check on @natgeo

95/100High authenticity

Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.

  • Audience location & demographics
  • Engagement quality & authenticity
  • Follower growth patterns
  • Signs of purchased followers
  • Content niche classification
  • Brand safety screening
  • Posting activity & consistency
  • Language & audience fit
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@natgeo's rankings on Zaver

Based on follower count among creators that passed Zaver's indexing quality bar.

@natgeo's audience

Audience snapshot

50% male Β· 50% female

Core age group18-24

The audience is evenly split between genders, with a notable skew towards the 18-24 age demographic. The top geographic locations of followers include the US, India, Brazil, Indonesia, and Mexico, indicating a diverse international reach.

Collaboration pricing

Price tierPremium

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Which brands fit National Geographic?

Brands that align with travel, education, and environmental awareness are well-suited for collaboration with National Geographic. The creator's authoritative and inspirational content style can effectively promote products or services that resonate with an audience seeking adventure and knowledge.

Frequently asked questions

How many Instagram followers does @natgeo have?

As of July 2026, @natgeo has 269,259,517 followers (269M) on Instagram, follows 194 accounts, and has published 31,730 posts. Zaver refreshes these numbers on a rolling basis.

How do I contact @natgeo?

Verified contact details for @natgeo β€” including business email where available β€” are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @natgeo's contact info β€” free trial β†’

How much does @natgeo charge for a sponsored post?

@natgeo sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β†’

What is @natgeo's net worth?

@natgeo's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 269M followers and a premium price tier in travel, brand collaborations are a meaningful income stream β€” Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β†’

Does @natgeo have fake followers?

Zaver's AI authenticity check scores @natgeo 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β†’

Who follows @natgeo?

@natgeo's 269M followers skew 50% male / 50% female, core age group 18-24. Full audience breakdowns β€” age bands, gender split and country-level distribution β€” are part of @natgeo's report on Zaver.

Which influencers are similar to @natgeo?

Zaver lists comparable travel creators in United States in the "Influencers like @natgeo" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 32,187 vetted travel creators with plain-English queries.

What is the follower count?

The follower count is 269,259,517.

What is the engagement rate?

The engagement rate data is not available.

What is the collaboration pricing?

The estimated price tier for collaborations is premium, but pricing may vary.

What is the content niche?

The primary niche is travel, with secondary niches including photography, science, history, geography, adventure travel, and journalism.