Data updated: July 2026
Nykaa β
@mynykaa Β· Instagram Β· IN Β· makeup
About Nykaa
Nykaa is a prominent lifestyle entrepreneur on Instagram, focusing on the beauty and wellness sectors. With a follower count of 3,420,893, Nykaa shares a diverse range of content, including makeup, skincare, haircare, beauty tips, and fashion. The creator has produced a total of 7,373 media items, showcasing a commitment to high-quality content. Nykaa's biography emphasizes its position as India's favorite beauty and lifestyle destination, encouraging followers to explore a variety of products through the Nykaa app. Some content may require brand review.
@mynykaa's followers & following
@mynykaa currently has 3,420,893 followers on Instagram and follows 179 accounts, a follower-to-following ratio of 19,111.13. That places the account in the mega tier of makeup creators.
@mynykaa's content
@mynykaa has published 7,373 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under makeup, skincare, haircare, beauty-tips, fashion. Bio: βIndia's Favourite Beauty & Lifestyle Destination! π Shop Cosmetics, Makeup, Skincare, Haircare, Wellness & More. π― Download the Nykaa App β¦β
AI quality check on @mynykaa
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@mynykaa's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@mynykaa's audience
Audience snapshot
20% male Β· 80% female
Core age group25-34
Nykaa's audience predominantly consists of individuals aged 25-34, with a slight male skew of 0.2. The primary geographic focus is India, indicating a strong local engagement and relevance in the beauty and lifestyle market.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate β free trialWhich brands fit Nykaa?
Brands in the beauty, skincare, and fashion sectors align well with Nykaa's content and audience. The creator's emphasis on premium products and informative content makes it an ideal partner for brands looking to reach a sophisticated audience interested in lifestyle enhancements.
Frequently asked questions
How many Instagram followers does @mynykaa have?
As of July 2026, @mynykaa has 3,420,893 followers (3.4M) on Instagram, follows 179 accounts, and has published 7,373 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @mynykaa?
Verified contact details for @mynykaa β including business email where available β are held in Zaver, alongside contacts for millions of other Instagram creators. Zaver users can unlock them instantly and reach out from your own inbox. Unlock @mynykaa's contact info β free trial β
How much does @mynykaa charge for a sponsored post?
@mynykaa sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate β
What is @mynykaa's net worth?
@mynykaa's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 3.4M followers and a premium price tier in makeup, brand collaborations are a meaningful income stream β Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate β
Does @mynykaa have fake followers?
Zaver's AI authenticity check scores @mynykaa 90/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check β
Who follows @mynykaa?
@mynykaa's 3.4M followers skew 20% male / 80% female, core age group 25-34. Full audience breakdowns β age bands, gender split and country-level distribution β are part of @mynykaa's report on Zaver.
Which influencers are similar to @mynykaa?
Zaver lists comparable makeup creators in India in the "Influencers like @mynykaa" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 18,457 vetted makeup creators with plain-English queries.
What is the follower count?
Nykaa has a follower count of 3,420,893.
What is the engagement rate?
The engagement rate for Nykaa is currently not available.
What is the collaboration pricing?
Nykaa is estimated to fall within the premium price tier for collaborations.
What is the content niche?
Nykaa primarily focuses on makeup, with secondary niches including skincare, haircare, beauty tips, and fashion.
