Data updated: July 2026
House Beautiful ✓
@housebeautiful · Instagram · US · interior-design
About House Beautiful
House Beautiful is a prominent Instagram creator specializing in interior design, home decor, and design. With a substantial following of 3,347,721, this expert in architecture shares a wealth of knowledge and inspiration through various content formats, including reels, static posts, carousels, stories, and long-form videos. The creator's biography highlights a legacy of 130 years in exceptional design, reflecting a commitment to quality and aesthetics. Some content may require brand review.
@housebeautiful's followers & following
@housebeautiful currently has 3,347,721 followers on Instagram and follows 1,168 accounts, a follower-to-following ratio of 2,866.2. That places the account in the mega tier of interior-design creators.
@housebeautiful's content
@housebeautiful has published 8,355 posts to date, working across reels, static-posts, carousels, stories, long-form-video. The account's content is classified under interior-design, home-decor, design. Bio: “130 years of exceptional design.”
AI quality check on @housebeautiful
Zaver's AI analyzed this account across 20+ parameters before listing it publicly. No blocking issues were detected in our standard screening.
- Audience location & demographics
- Engagement quality & authenticity
- Follower growth patterns
- Signs of purchased followers
- Content niche classification
- Brand safety screening
- Posting activity & consistency
- Language & audience fit
@housebeautiful's rankings on Zaver
Based on follower count among creators that passed Zaver's indexing quality bar.
@housebeautiful's audience
Audience snapshot
50% male · 50% female
Core age group25-34
The audience of House Beautiful is primarily located in the US, with a balanced gender skew. The age demographic is predominantly within the 25-34 range, suggesting a young adult audience interested in design and home decor.
Collaboration pricing
Price tierPremium
Get the AI fair-price estimate → free trialWhich brands fit House Beautiful?
Brands in the home decor, interior design, and lifestyle sectors would align well with House Beautiful. The creator's expertise and established presence in the design community make them a suitable partner for brands seeking to reach an engaged audience interested in sophisticated and aspirational home aesthetics.
Frequently asked questions
How many Instagram followers does @housebeautiful have?
As of July 2026, @housebeautiful has 3,347,721 followers (3.3M) on Instagram, follows 1,168 accounts, and has published 8,355 posts. Zaver refreshes these numbers on a rolling basis.
How do I contact @housebeautiful?
Verified contact details for @housebeautiful — including business email where available — are held in Zaver, alongside contacts for 77M+ other Instagram creators. Zaver users can unlock them instantly and reach out with AI-personalized outreach. Unlock @housebeautiful's contact info — free trial →
How much does @housebeautiful charge for a sponsored post?
@housebeautiful sits in the premium price tier on Zaver, based on follower scale, engagement and niche. Zaver's AI pricing model also produces a fair per-post price range with justification, so brands can negotiate from data instead of guessing. Get the AI fair-price estimate →
What is @housebeautiful's net worth?
@housebeautiful's net worth isn't publicly verified, and Zaver doesn't estimate personal wealth. What can be assessed is sponsored-post earning potential: with 3.3M followers and a premium price tier in interior-design, brand collaborations are a meaningful income stream — Zaver's AI pricing model estimates what each placement is worth. See the earning-potential estimate →
Does @housebeautiful have fake followers?
Zaver's AI authenticity check scores @housebeautiful 95/100, based on 20+ signals including engagement quality, follower growth patterns and signs of purchased followers. That indicates a predominantly genuine audience. Run the full authenticity check →
Who follows @housebeautiful?
@housebeautiful's 3.3M followers skew 50% male / 50% female, core age group 25-34. Full audience breakdowns — age bands, gender split and country-level distribution — are part of @housebeautiful's report on Zaver.
Which influencers are similar to @housebeautiful?
Zaver lists comparable interior-design creators in United States in the "Influencers like @housebeautiful" section on this page, matched by niche, audience size and engagement. Zaver users can also search all 9,419 vetted interior-design creators with plain-English queries.
What is the follower count?
House Beautiful has a follower count of 3,347,721.
What is the engagement rate?
The engagement rate for House Beautiful is not provided.
What is the collaboration pricing?
House Beautiful is in the premium price tier for collaborations.
What is the content niche?
House Beautiful primarily focuses on interior design, with secondary niches in home decor and design.
